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Information management assignment one

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Information management assignment one

  1. 1. REPORT ON THE ANALYSIS OF THE FITNESS INDUSTRY IN NZ. PREPARED FOR BILL & SHIRLEY ARMSTRONG Of Fit ‘n’ Well BY NAQIYAKHUMRI
  2. 2. IS THERE A NEED FOR THE FITNESS INDUSTRY IN NZ??? <ul><li>WHY?? </li></ul><ul><li>Obesity- “full-time potato couches…binge drinking” </li></ul><ul><li>Lack of regular physical fitness- “more likely to become inactive adults”. </li></ul>
  3. 3. Major problems faced today by current inestors… “ The certainties of the last few years ‑ easy credit, rising asset values and strong global demand for products and services – have gone,&quot;
  4. 4. Effects in New Zealand… <ul><li>The fitness industry has been described as ‘ recession-proof’ by the chief executive of the Fitness NZ </li></ul>... fitness industry in particular has actually seen a significant growth as there has been a 50% increase in total membership numbers
  5. 5. How??? ...research shows that out of the 400,000 kiwis that join a fitness club or gym, 75% of them would definitely attend at least once a month. New Zealand as the “most “gymified” country in the world with 20% of the adults already belonging to a gym”
  6. 6. Is New Zealand Gym-investable??
  7. 7. New Zealand is a small country and can be described as a ‘well-to-do’ country due to its good market reputation, though recently the kiwi....
  8. 8. Should Bill & Shirley Invest in NZ??
  9. 9. For detailed information …

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