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Master Structure

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Slides bài giảng CRM của MBM6 để mọi người tham khảo nhé

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Master Structure

  1. 1. CRM May 2008
  2. 2. Structure of the course <ul><li>Day 1. Intro – Marketing & CRM intro </li></ul><ul><li>Day 2. BI & channels </li></ul><ul><li>Day 3. Online strategy </li></ul><ul><li>Day 4. Online tools & mobile </li></ul><ul><li>Day 5. Tools & Campaign management </li></ul><ul><li>Day 6. Team presentations </li></ul>
  3. 3. Evaluation <ul><li>Team exercise </li></ul><ul><ul><li>Present a business case to the class </li></ul></ul><ul><ul><li>15 minutes maximum </li></ul></ul><ul><ul><li>5 minutes Q&A </li></ul></ul><ul><ul><li>10 teams </li></ul></ul>
  4. 4. Team 1 & 2 Nguyễn Ngọc Anh F 7/10/1982 Industrial and commercial bank of VN 1 Phan Thị Thu Hằng F 10/2/1976 Multi Donor Trust fund - Ministry of Finance 1 Mai Thị Liên F 9/10/1970 Chinfon Commercial Bank, Hanoi Branch 1 Lương Mai Nhung F 12/10/1981 MSA VN Co;Ltd 1 Lê Anh Tuấn M 6/5/1982 FPT software coporation. Xuan Thuy 1 Trần Thị Hoàng Lan F 17/11/1981 Harvey Nash Rep. Office 1 Nguyễn Phương Thúy F 29/12/1982 Vietnam Chamber of Commerce & Industry 1 Đặng Linh Chi M 20/07/1974 Business Planning Division- HNPT 2 Phan Thị Mai Hoa F 12/11/1983 industrial and commercial bank of VN 2 Trần Việt Linh M 29/4/1981 Viêtnam Data communication Company 2 Hoàng Thị Thu Phương F 20/08/1981 French- Vietnamese Center for Management Education 2 Nguyễn Phúc Tuấn M 13/10/1981 Vietcombank 2 Nguyễn Tiến Lợi M 10/8/1972 Phuong Bac Electronics JSC 2 Nguyễn Văn Tiệm M 4/7/1977 Techcombank 2
  5. 5. Team 3 & 4 Lưu Tiến Cương M 13/4/1978 Military Commercial Joint stock Bank 3 Nguyễn Công Hoàn M 26/03/1982 Visco JSC-Hanoi Branch 3 Nguyễn Huyền Linh F 19/09/1980 Techcombank 3 Trần Hồng Quân M 20/04/1977 Bluescope Building VN Co. Ltd 3 Nguyễn Văn Vân M 4/9/1979 Techcombank 3 Nguyễn Thị Thùy Minh F 30/06/1978 TransViet Promotion Ltd. Co. 3 Phạm Thái Hồng Vân F 17/07/1982 Pacific Asia Management Group Ltd. Co. 3 Vũ Mạnh Cường M 8/5/1978 ZTE VN Office 4 Trần Văn Hoành M 30/04/1980 Bank of Tokyo Mitsubishi UFJ 4 Lê Diệu Linh F 12/1/1982 Linton Foundation VN 4 Trần Văn Quyền M 16/05/1978 S- Telecom 4 Phạm Thị Ngọc Bích F 24/10/1978 VN Urban Environmental Planning Program 4 Dương Phú Nam M 10/6/1977 Sunway Hotel 4 Nguyễn Thị Thanh Vân F 21/01/1981 Admaker Company 4
  6. 6. Team 5 & 6 Vũ Ngọc Diệp F 1/3/1975 United Nation Children's Fund 5 Dương Bích Hồng F 21/10/1983 Bank for Foreign Trade of VN 5 Trương Quang Luyến M 8/5/1977 Hong Ha stationary joint stock company 5 Nguyễn Văn Quyết M 2/10/1979 Prime International VN 5 Vũ Thanh Bình M 3/10/1975 Asian Trails Ltd. Co. 5 Nguyễn Phương Nga F 25/11/1980 ORGUT Consulting AB Rep. Office 5 Nguyễn Thị Hải Yến F 28/10/1978 Centre for promoting SMEs 5 Đỗ Việt Đức M 22/10/1981 VN bank for agricultural and rural development 6 Trần Việt Hùng M 11/8/1979 Lingting & urban Equiment Co.Ltd 6 Phạm Thị Cẩm Ly F 21/09/1982 Asia commercial Bank 6 Tạ Phương Thanh F 25/08/1983 Chinfon Commercial Bank, Hanoi Branch 6 Lê Sỹ Dũng M 21/12/1977 ZTE Rep. Office 6 Nguyễn Thị Nga F 15/01/1982 CMS Computer Co. 6
  7. 7. Team 7 & 8 Đào Việt Dũng M 7/10/1982 VN Airlines Cargo 7 Phạm Thị Quỳnh Hương F 16/04/1978 5rt 7 Vương Hoài Nam M 27/07/1979 Mizuchi Corporate Bank. Ltd, HN 7 Nguyễn Xuân Thanh M 23/12/1980 M.Security Technology Indochina (M Tech) 7 Nguyễn Thùy Dương F 4/8/1980 WHO in Vietnam 7 Trần Thị Lâm Phương F 25/03/1977 Vietnam Airlines 7 Nguyễn Minh Dương M 29/11/1983 Vinh Phuc Investment and trading Co;Ltd 8 Nguyễn Quốc Huy   23/09/1978   8 Phan Thị Thanh Ngân F 3/7/1983 Alcatel-Lucent VN Ltd;Co 8 Lê Thị Minh Thảo F 12/2/1972 T&C holding 8 Lưu Thu Giang F 16/09/1981 HT Mobile 8 Đào Toàn Thắng M 1/5/1975 FedEx Express Rep. Office 8
  8. 8. Team 9 & 10 Đặng Thúy Hà F 20/11/1971 Indochina Reseach Ltd; 9 Lê Ngọc Huyền F 13/06/1974 Dutch Lady VN 9 Phạm Tuấn Ngọc M 26/06/1981 FPT Information System 9 Phạm Văn Thuấn M 27/08/1977 Techcombank 9 Phùng Duy Hân M 15/12/1979 Vietsoftware Co. 9 Nguyễn Tất Thắng M 3/10/1977 Phuong Bac Trading Ltd. Co. 9 Hà Thanh Hải M 22/12/1976 JSC for Telecoms & Informatics 10 Đặng Thị Hương Lan F 2/5/1981 T&A VN 10 Lưu Chí Nguyện M 23/10/1977 Kintetsu World Express VN, HN Branch 10 Trần Phương Thùy F 17/03/1981 Vinalines shipping Company 10 Tô Thanh Hương F 31/12/1979 Indovina Bank 10 Hoàng Thị Anh Thư F 29/04/1974 Bank for Foreign Trade of Vietnam 10
  9. 9. Companies Team 1 Airline company Team 2 Computer manufacturer Team 3 Hotel Team 4 Software manufacturer Team 5 Retail Team 6 News channel Team 7 Car rental Team 8 Bank Team 9 Car manufacturer Team 10 Recruitment & temp agency
  10. 10. Teamwork day 1 <ul><li>Company & Team </li></ul><ul><li>Define the customer = Who buys what, why, where and when? (choose only 1 segment) </li></ul><ul><li>Define Sales, marketing and service </li></ul><ul><li>Define differentiator </li></ul><ul><li>You should be able to summarize this to +/- 3 minutes </li></ul>
  11. 11. Team work day 2 <ul><li>Define your web strategy </li></ul><ul><ul><li>What should your customers be able to do on your website? </li></ul></ul><ul><li>Define your online marketing strategy </li></ul><ul><ul><li>How are you going to make sure your target comes to your website? </li></ul></ul><ul><li>Define your social media strategy </li></ul><ul><ul><li>How are you going to listen to your customers and leverage the relationships online? </li></ul></ul>
  12. 12. Team work day 3 <ul><li>Define your channel strategy </li></ul><ul><ul><li>Which channels are you going to use? Think at least about the following channels, but feel free to add any others: </li></ul></ul><ul><ul><ul><li>Call center </li></ul></ul></ul><ul><ul><ul><li>Sales force </li></ul></ul></ul><ul><ul><ul><li>Website & mobile </li></ul></ul></ul><ul><ul><ul><li>Partner </li></ul></ul></ul><ul><ul><ul><li>POS </li></ul></ul></ul><ul><ul><ul><li>Offline </li></ul></ul></ul><ul><ul><li>And for what are you going to use them: </li></ul></ul><ul><ul><ul><li>Marketing </li></ul></ul></ul><ul><ul><ul><li>Sales </li></ul></ul></ul><ul><ul><ul><li>Service </li></ul></ul></ul>
  13. 13. Teamwork day 4 <ul><li>Define the data you will need </li></ul>
  14. 14. Teamwork day 5 <ul><li>Tools </li></ul><ul><ul><li>Which tools will you need in your company? </li></ul></ul><ul><li>Change management </li></ul><ul><ul><li>How will you make sure everybody will use the new systems and tools? </li></ul></ul>

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