Social Media Training March 2010


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Global Kids Inc.

"Transforming Youth From Social Media Consumers to Creators" on Wednesday, March 17. Here's the full description:

Global Kids has been a leader integrating social media tools within educational programs to develop 21st Century skills since 2000. With the emergence of online media from Youtube to Wikipedia, the new digital generation is presented with opportunities to broadcast their voice in unprecedented ways. In this training, educators will be engaged in hands on activities using social media tools that have educational applications, such as blogs, digital comics, maps and more, and hear about successful case studies from a variety of educational settings.

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  • (amira) welcome to the training introduce ourselves--introductions in the room (amira and rik) co-lead gk guidelines (rik) What is Social Media? A broad term that covers a wide range of tools that combine communications technology, social interaction and the creation of media. It’s about creating stuff, sharing it, and engaging in conversations about it. Explain Social Media & Pros/Cons Social media is something that is increasingly a part of our lives, and the lives of our youth. Today we’re going to review some of those tools, focusing specifically on those used for creativity and self expression, and those used for productivity. After the presentation, we’ll have the opportunity to get some hands on experience with one tool that the group decides is most relevant.
  • Source: We do youth a disservice if we focus strictly on the digital divide and ignore the emerging participation gap. For example, the digital divide by race is now minuscule (96% of white teens are online compared with 92% of black teens) while, perhaps of greater significance, the digital divide by income is decreasing as well (97% of youth in familes earning over $75,000 are online compared with 86% of youth in families earning less than $30,000).
  • Source: Pew Internet Project Teen/Parent Survey on Writing, Sept.-Nov 2007. See: "Writing, Technology and Teens" (2008) by Amanda Lenhart et al. Available at
  • Compare the affect of income on content creation, a critical aspect of substantive online participation These numbers help us to back up the arguments that putting youth in front of computers is no longer enough if we want them to be able to fully participate in the workforce, classrooms and civic spaces of our digital age. 
  • A key theme in what teens said motivated them to write was one of “relevance.”  Teens said, in varying ways, that they wanted to be doing things that mattered socially, in their own lives, and had an impact. Link:
  • (amira) Let’s start with Blogging. Explain how GK utilizes blogging. if you’d like to check it out. process for self reflection for students public face of the program- the conversation for the young people on publicly sharing their work allow us to get to hear the voice of the practitioners and the students- to check in since we arent in the room
  • (amira) A number of free blogging tools. Explain the spectrum of simplicity and ease vs complexity and customization. (Tumblr and Blogger on the simpler side, wordpress and then movable type on the complexity side.)
  • (amira) Example of Wordpress, notice interface similar to Microsoft Word.
  • (rik) Comics. When it comes to working with youth, this can be a powerful medium, and the tools associated with it are often very easy to use.
  • (rik) Here’s some tools: Comic life (we'll see an example of this in a moment), and it's online correlary, both allow you to drag in photos and add on speech and thought bubbles.Bitstrips and Pixton both allow you to create and use existing artistic assets in an online comic creator.
  • (rik) Example of student work using bitstrips to explore ideas of cross-cultural negotiation.
  • (amira) Video is probably one of the most common, and powerful, forms of online media. <start sample video, speak after you've shown a bit> This video was shot by Global Kids teen leaders at our annual conference this past year. They shot almost all of it on the day of, and worked with GK staff to edit and produce it so it could be shown at the end of the conference on the day of.
  • (amira) Low cost recording devices and distribution networks are ubiquitous. Point out that while youtube is most popular and is a great place to have a presence, if you want more control and customization, using might or vimeo might be useful. Mention low cost and good quality of flip cameras.
  • (rik) Jaycut is online, iMovie comes preloaded on all macs, Windows Movie Maker on all windows based machines. Much video editing software for basic purposes is very easy to use at this point, with even the new iPhone coming loaded with simple editing functions.
  • (amira) you have probably used maps to get directions or to see where the closest subway is. usually we think of maps as a resource to consult. this is an example of how maps can be created by individuals as a form of expression this is a map of NYC greenmarkets
  • (rik) Wikis! These are free wiki tools. A wiki is a website which anyone can edit. Most people know about Wikipedia, which is an editable encyclopedia, but people use wikis for all sorts of things.
  • (rik) The Voicethread Interface - very simple, allows you to rearrange "slides" by dragging, change a voicethread from public to private, comments on or off. Very versatile tool for self expression, and has clear potentials for training and education purposes. All Voicethreads are embeddable in other sites. And that’s Creativity!
  • (rik) It’s not about the tech, it’s about the orientation to the possibilities it affords. The first time I gave this presentation, there were things in it that I removed for this training, as the tool or service went out of business. Let’s field some questions before we move on to our next activity.
  • (rik) About Bitstrips orientation to interface have everyone create accounts
  • (rik) • About Bitstrips • What are some uses of Bitstrips for learning? • orientation to interface • have everyone create accounts • have everyone create one bitstrip about youth and adults having a misunderstanding about technology • post link to your bitstrips to etherpad  • show bit strips on big screen • post brainstorming on how you might use
  • (amira) what is xtranormal activity to think about how to use with your students let’s look at xtranormal and how it works : switch to web
  • Amira and rik: Describe google map and flip activities • googlemap activity (rik) ◦ Q: about family's history  ◦ go to ◦ create an account if you don't have one already ◦ click on "my maps" ◦ click on "create new maps" ◦ Name your map: "My Family Journey" ◦ Click on blue placemarks and drop whereever you want to - write text to describe it ◦ click on line tool next to blue placemark to draw a line between points ◦ click on "link" in the upper right corner of map, the copy the Email / IM link and put it in the etherpad ◦ • Flip (amira) ◦ Q: what do you think social media is going to add to the current programs you are already doing/ what goals is it going to help you reach ◦ work in teams of two to film each other ◦ give camera to Amira when you are done ◦ download flip videos after done
  • (rik) Describe Voicethread Look at example of tashawna’s voicethread instructions • create an account on • Click on "create" tab • Click on "upload / edit" and "media sources" -> Choose flickr • From flickr you can choose photos that are in the creative commons, or use your own photos if you use flickr.  Do a search for an image and then click import.  Do this a few more times. • Click on "comment" and then either record or type something about the image
  • what is the next step for each person
  • evaluation
  • Social Media Training March 2010

    1. 1. Transforming Youth From Social Media Consumers to Creators
    2. 2. Did You Know 4.0
    3. 3. Source: Pew Internet & American Life Project, August 18-September 14, 2009 Tracking Survey. N=2,253 adults, 18 and older, including 560 cell phone interviews. Margin of error is ±2%. For more information, please visit Please note that prior to our January 2005 survey, the question used to identify internet users read, “Do you ever go online to access the Internet or World Wide Web or to send and receive email?” The current two-part question wording reads, “Do you use the internet, at least occasionally?” and “Do you send or receive email, at least occasionally?” Who’s online? The demographics of online adults Below is the percentage of each group who use the internet, according to our September 2009 survey. As an example, 76% of adult women use the internet.
    4. 4. Source: Pew Internet Project Teen/Parent Survey on Writing, Sept.-Nov 2007
    5. 5. Source: Pew Internet & American Life Project. Survey conducted Nov. 2007-Feb. 2008. See "Teens, Video Games and Civics" (2008), available at 38% of youth in families earning over $75,000 are creating content online compared with 13% of youth in families earning less than $30,000 creating a 3:1 difference The affect of income on content creation The affect of income on content creation
    6. 10. Comics
    7. 13. Video
    8. 15. Video Editing iMovie
    9. 16. Google maps
    10. 17. Website Creation
    11. 20. Bitstrips <ul><li>(Not Just Dog Treats Anymore!) </li></ul>
    12. 21. More about Bitstrips <ul><li>Two Flavors: Bitstrips and Bitstrips for Schools </li></ul><ul><li>Bitstrips: Public, Free </li></ul><ul><li>Bitstrips for Schools: Private Network, Fee-based </li></ul>
    13. 22. Bitstrips Activity <ul><li>Create a bitstrip about adults & teens having a misunderstanding around technology </li></ul><ul><li>Share the link to your Bitstrip on the shared Etherpad doc </li></ul>
    14. 23. Xtranormal
    15. 24. Flip Camera Google Maps
    16. 25. VoiceThread
    17. 26. Tashawna’s Voicethread
    18. 27. Next Steps
    19. 28. Thank You!