Social Media Definition And Classification

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Defines and classifies social media

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Social Media Definition And Classification

  1. 1. Users of the world, unite! The challenges and opportunities of Social Media Andreas M. Kaplan / Michael Haenlein Business Horizons 53(1); 2010 Definition and classification of social media
  2. 2. Definition of social media <ul><li>Kaplan and Haenlein define Social Media as ‘a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of User Generated Content’. </li></ul><ul><li>(Kaplan Andreas M., Haenlein M. (2010) Users of the world, unite! The challenges and opportunities of Social Media, Business Horizons, 53(1)) </li></ul>
  3. 3. Classification of social media (Kaplan Andreas M., Haenlein M. (2010) Users of the world, unite! The challenges and opportunities of Social Media, Business Horizons, 53(1))

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