Urbee 1

420 views

Published on

Published in: Economy & Finance, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
420
On SlideShare
0
From Embeds
0
Number of Embeds
31
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Urbee 1

  1. 1. Your City To Go
  2. 2. What is urbee ? <ul><li>Mobile phone app in a calendar format providing info about events and places throughout a city </li></ul>
  3. 3. The value proposition <ul><li>Simple to use </li></ul><ul><li>Instant access wherever, whenever </li></ul><ul><li>Convenient and cool </li></ul><ul><li>Easy to download and send away </li></ul>
  4. 4. The landscape <ul><li>Printed city guides </li></ul><ul><li>Websites offering similar content </li></ul><ul><li>Mobile carriers providing similar services </li></ul>
  5. 5. The audience 12-25 yrs Social utility
  6. 6. The model <ul><li>Sponsored, contextual links </li></ul><ul><li>Advertising </li></ul><ul><li>Licensing </li></ul>
  7. 7. Licensing events <ul><li>Conferences </li></ul><ul><li>Music Festivals </li></ul>
  8. 8. Licensing events - Urbee for Seedcamp
  9. 9. The strategy Scale and scope - urbee in every major city - first in line: London, Paris, Amsterdam, Berlin - partnerships – event organizers, content providers - social networks hookups
  10. 10. The strategy (continued) <ul><li>Product roadmap </li></ul><ul><li>- interactive (add ratings, photos) </li></ul><ul><li>- networking (invite your friends or see where they are going) </li></ul><ul><li>- event management (add your own events or place) </li></ul>
  11. 11. Features roadmap
  12. 12. Go-to-market steps <ul><li>Product </li></ul><ul><li>Awareness  trial and repeat usership  advertiser & special project trajection </li></ul><ul><li>User </li></ul><ul><li>Find out --> become interested --> trust enough to try (because it’s technology) --> repeat </li></ul><ul><li>Points of Contact </li></ul><ul><li>Online and in convivial situations where bluetooth may be used </li></ul>
  13. 13. Who is Urbee <ul><li>Andrei Gheorghe – hardcode.ro </li></ul><ul><li>Dragos Novac – argumente.ro </li></ul>
  14. 14. More info and download <ul><li>www.urbeemobile.com </li></ul>

×