©2009
I. WE’RE BLACKTOP
 REATIVE. WE’D LIKE                                                            ©2009




O GET TO KNOW
 ...
©2009




STRUCTURA
Structura designs and manufactures
a variety of stylish and unique light poles.
This brochure served a...
©2009




KC POWER & LIGHT DISTRICT
Print ads placed in local and regional pubs to entice
people to experience the KC Powe...
©2009




KC POWER & LIGHT DISTRICT
The website is the epicenter for all things District.
The latest news, concerts and ma...
©2009




WESTLAKE ACE HARDWARE
Branded Calendar with seasonal offers to help
drive traffic year round.
WESTLAKE ACE
HARDWARE
This catalog was distributed         ©2009
to Westlake customers in early
spring. The goal of the pi...
©2009




WESTLAKE ACE HARDWARE
Fall Ready promotional materials developed
to kick off the season. They include a seasonal...
©2009




WESTLAKE ACE HARDWARE
Holiday promotional materials developed for the end
of the year. Designed to drive traffic...
©2009




CHICK-FIL-A
Packaging and POP design for Chick-fil-A’s
new Grab-n-Go program.
©2009




CHICK-FIL-A
Viral e-mail campaign to build awareness
for the new Chick-fil-A shakes.
©2009




WESTON BREWING CO.
Packaging for Irish Cream Ale.
©2009




WESTON BREWING CO.
Packaging for Festival Ale, Irish Style Brown.
©2009




WESTON BREWING CO.
Packaging for Leapin’ Leprechaun Ale
St. Patty’s Day Brew.
©2009




TRAPP PRIVATE GARDENS
A catalog created for Evoque, a new and innovative
fragrance line from Trapp Private Garde...
©2009




TRAPP PRIVATE GARDENS
Packaging for a fragrance product line including candles,
mister and diffuser. The design ...
©2009




TRAPP PRIVATE GARDENS
Website for a high-end fragranced candle line.
PLY GEM
Ply Gem Windows operates as       ©2009


an umbrella for a lot of great
window brands. The goal of this
piece was...
NAPCO
Developed design for all
product literature and for
in-home sales brochure.
                             ©2009
©2009




HALLMARK CARDS
Worked with Hallmark to improve graphics
and usability for main site along with Business
Expressi...
©2009




GODFATHER’S PIZZA
When it comes to pizza, there really is only
one Godfather. That’s why we created these
print ...
©2009




WAGSTAFF & CARTMELL
Flash/HTML hybrid website for national Trial
and Appellate Law Firm based in the midwest.
©2009




CLIFFORD DEVELOPMENT
Brochure design and mobile product
display for trade show.
©2009




INDIGO WILD
Retail catalog representing their many natural products.
©2009




GEAR FOR SPORTS
Catalogs for Gear’s Golf, Resort,
Campus and Corporate clothing brands.
©2008
                                                                         ©2009




DAIRY FARMERS OF AMERICA
Sample i...
1                                                           2                                                            3...
1                                                          2                                                          3


...
1                                                            2                                                            ...
©2009




BLACKTOP CREATIVE                     BLACKTOP IN A NUTSHELL                        A SAMPLING OF OUR CLIENTS
41...
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Bc.Brand Building

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Welcome to the Blacktop Creative brand building portfolio

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Bc.Brand Building

  1. 1. ©2009
  2. 2. I. WE’RE BLACKTOP REATIVE. WE’D LIKE ©2009 O GET TO KNOW OU IN PERSON. BUT OR NOW, THIS PDF ILL HAVE TO DO. IVE IT A READ AND F IT MAKES YOU INGLE INSIDE, THEN IVE US A CALL. OUR MANTRA We believe everyone is creative. OUR PHILOSOPHY Great thinking combined with great energy will lead us to great work. OUR PROCESS We listen. We learn. Then, together, we rally around your brand to deliver inspired creative ideas that work.
  3. 3. ©2009 STRUCTURA Structura designs and manufactures a variety of stylish and unique light poles. This brochure served as the company’s introduction into the marketplace.
  4. 4. ©2009 KC POWER & LIGHT DISTRICT Print ads placed in local and regional pubs to entice people to experience the KC Power & Light District.
  5. 5. ©2009 KC POWER & LIGHT DISTRICT The website is the epicenter for all things District. The latest news, concerts and maps are just a few of the things included.
  6. 6. ©2009 WESTLAKE ACE HARDWARE Branded Calendar with seasonal offers to help drive traffic year round.
  7. 7. WESTLAKE ACE HARDWARE This catalog was distributed ©2009 to Westlake customers in early spring. The goal of the piece was to show the breadth and depth of Westlake’s patio offerings. The clean look and feel help communicate the idea that each product offering is exclusive and stylish.
  8. 8. ©2009 WESTLAKE ACE HARDWARE Fall Ready promotional materials developed to kick off the season. They include a seasonal shopping guide as well as in-store signage.
  9. 9. ©2009 WESTLAKE ACE HARDWARE Holiday promotional materials developed for the end of the year. Designed to drive traffice for home improvement and gift giving needs, they include a seasonal shopping guide as well as in-store signage.
  10. 10. ©2009 CHICK-FIL-A Packaging and POP design for Chick-fil-A’s new Grab-n-Go program.
  11. 11. ©2009 CHICK-FIL-A Viral e-mail campaign to build awareness for the new Chick-fil-A shakes.
  12. 12. ©2009 WESTON BREWING CO. Packaging for Irish Cream Ale.
  13. 13. ©2009 WESTON BREWING CO. Packaging for Festival Ale, Irish Style Brown.
  14. 14. ©2009 WESTON BREWING CO. Packaging for Leapin’ Leprechaun Ale St. Patty’s Day Brew.
  15. 15. ©2009 TRAPP PRIVATE GARDENS A catalog created for Evoque, a new and innovative fragrance line from Trapp Private Gardens. The look and feel was intended to appeal to a slightly younger candle buyer.
  16. 16. ©2009 TRAPP PRIVATE GARDENS Packaging for a fragrance product line including candles, mister and diffuser. The design correlated with Trapp’s tagline - it’s all about the fragrance.
  17. 17. ©2009 TRAPP PRIVATE GARDENS Website for a high-end fragranced candle line.
  18. 18. PLY GEM Ply Gem Windows operates as ©2009 an umbrella for a lot of great window brands. The goal of this piece was to tell the overall brand story, while at the same time, highlighting the brands that Ply Gem Windows offers.
  19. 19. NAPCO Developed design for all product literature and for in-home sales brochure. ©2009
  20. 20. ©2009 HALLMARK CARDS Worked with Hallmark to improve graphics and usability for main site along with Business Expressions and Hallmark Hall of Fame.
  21. 21. ©2009 GODFATHER’S PIZZA When it comes to pizza, there really is only one Godfather. That’s why we created these print ads. We wanted to tout Godfather’s superior quality.
  22. 22. ©2009 WAGSTAFF & CARTMELL Flash/HTML hybrid website for national Trial and Appellate Law Firm based in the midwest.
  23. 23. ©2009 CLIFFORD DEVELOPMENT Brochure design and mobile product display for trade show.
  24. 24. ©2009 INDIGO WILD Retail catalog representing their many natural products.
  25. 25. ©2009 GEAR FOR SPORTS Catalogs for Gear’s Golf, Resort, Campus and Corporate clothing brands.
  26. 26. ©2008 ©2009 DAIRY FARMERS OF AMERICA Sample images of signage and furnishing for DFA’s 2008 annual meeting. 153 separate elements delivered 4826 square feet of branding impact.
  27. 27. 1 2 3 ©2009 4 5 6 7 8 9 CLIENT LOGOS 1.Chick-fil-A - To-Go Program 2.Balance Innovations - Cash Management Solutions 3.Virtumundo - Online Sales Tool for Dealers 4.The Hilltop at Briarcliff - Commercial Real Estate Development 5.MySpace - Online Music Forum 6.City Market of Kansas City, MO 7.Coca-Cola - Sonic National Convention 8.Variform - Vinyl Siding 9.Style Boutique - Apparel
  28. 28. 1 2 3 ©2009 4 5 6 7 8 9 CLIENT LOGOS 1.H&R Block - New Store Initiative 2.Corbin Bronze - Sculptor 3.Trapp Private Gardens - Home Fragrances 4.Economic Development Corporation of Kansas City, MO 5.Rhythm & Ribs 18th & Vine Jazz Fest 6.Virtumundo - Autovibe Online Sales Tool 7.Gear For Sports - OL Garment Line 8.Sprint - Paperless Initiative Program 9.Twisters - Frozen Custard
  29. 29. 1 2 3 ©2009 4 5 6 7 8 9 CLIENT LOGOS 1.Weston Brewing Company - Beer Line 2.HighPointe Financial Group 3.Bistro Kids - Kids’ Cooking Classes 4.Lenora Ellen SPA 5.Kansas City, MO - Oktoberfest 6.Maternal Health Program of Kansas City, MO 7.KC Power & Light District - Art Annual 8.Dairy Farmers of America - National Rebrand 9.Weston Brewing Company
  30. 30. ©2009 BLACKTOP CREATIVE BLACKTOP IN A NUTSHELL A SAMPLING OF OUR CLIENTS 415 Delaware Street, Suite B The Beginning: 2001 AAFP Kansas City, MO 64105 Number of Unique Individuals: 22 Applebee’s 816.221.1585 Number of Office Dogs: 1 Autovibe Bank of Blue Valley PARTNERS/OWNERS COLLABORATING WITH Boehringer Ingelheim Vetmedica Mike Miller, Creative Director CLIENTS INCLUDES Briarcliff Direct: 816.221.1349 Advertising Chick-Fil-A mike@blacktopcreative.com Annual Reports City Market of Kansas City Brand Consultation Cramer Sports Medicine Shawn Polowniak, Brand Director Brand Positioning David Morris Photography Direct: 816.221.1485 Broadcast Downtown Council of Kansas City shawn@blacktopcreative.com Brochures/Collateral Economic Development Corp. of KC Business Cards Gear for Sports Dave Swearingen, Creative Director Catalogs Gillis Direct: 816.221.4414 Direct Mail Campaigns Godfather’s Pizza dave@blacktopcreative.com e-Marketing Solutions* H&R Block Environmental Design Hallmark Cards, Inc. BUSINESS RELATIONSHIPS Interactive Game Design Kauffman Foundation George Weyrauch II Guerilla Marketing Kansas City Power & Light District Direct: 816.285.1467 Identity Design Mastic Cell: 816.305.4728 Interactive Campaigns MySpace Records george@blacktopcreative.com Logo Design NAPCO Marketing Plans Ply Gem PRESS INQUIRIES Media Planning and Buying* Rhythm & Ribs at 18th & Vine Shawn Polowniak, Brand Director Microsites Sandweiss Koster Advertising Direct: 816.221.1485 Outdoor SPIN Magazine shawn@blacktopcreative.com Packaging Structura POP The Acquity Group EMPLOYMENT Posters Trapp Private Gardens Shari Nooteboom Print Design UMB Phone: 816.221.1585 Public Relations* Union Bank shari@blacktopcreative.com Radio Variform Retail Display Design Wagstaff & Cartmell Sales Promotions Westlake Ace Hardware Search Engine Optimization* Weston Brewing Co. Signage Trade Shows TV Wayfinding Websites * In collaboration with strategic partner agencies

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