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New strategy: encourage WOM, viral Dropbox Startup Lessons Learned

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New strategy: encourage WOM, viral Give users better tools to spread the love Referral program w/ 2-sided incentive permanently increased signups by 60% (!!) Inspired by PayPal $5 signup bonus Help from Sean Ellis: Surveys, split tests, landing page/signup flow optimizations, encourage sharing  big wins Big investment in analytics

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