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C a f é r o m a

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C a f é r o m a

  1. 1. Team F4<br />12042551 SeoMinhee<br />12052566 ChoiJiyoung<br />12083294 Jo Yeon Jeong<br />caferomathe coffeein the Metropolitan<br />
  2. 2. PROBLEMS<br />Brand loyalty ▼<br />Price<br />Copycat products<br />Brand image<br />▶ PRICE<br />
  3. 3. Tasks: <br />Brand-new Caferoma<br />
  4. 4. NEW IMAGES<br />A coffee shop for people who desire ‘real’ coffee in metropolitan<br />A coffee shop <br />serving high quality coffee<br />A coffee shop of excellent taste and reasonable price <br />
  5. 5. TARGET<br />
  6. 6. C a f é R o M aThe Coffee in the Metropolitan<br /><ul><li>Each alphabet, which looks like individual letter, means each coffee bean from different countries in CafeRoMa.
  7. 7. The people in Metropolitan are the same as the beans and the alphabets.</li></ul>C a f é R o M a<br />The coffee in the metropolitan<br />
  8. 8. T a s t e<br />C a f é R o M a<br />C a f é R o M a<br />The coffee in the metropolitan<br />
  9. 9. M e n u<br />Step One : <br />Choose a type of coffee bean<br /><ul><li> Ethiopia Mocha Harrar
  10. 10. Kenya Peaberry
  11. 11. Colombia Maragogype</li></ul>Step Two : <br />Choose your coffee style<br /><ul><li> Espresso
  12. 12. Americano
  13. 13. Cappuccino
  14. 14. Latte
  15. 15. Mocha
  16. 16. Macchiato</li></ul>C a f é R o M a<br />The coffee in the metropolitan<br />
  17. 17. P r I c e<br />C a f é R o M a<br />15% <br />Espresso<br />Americano<br />Cappuccino <br />Latte<br />Mocha<br />Macchiato<br />2000<br />2500<br />3000<br />3000<br />3000<br />3000<br />S Company<br />Espresso<br />Americano<br />Cappuccino <br />Latte<br />Mocha<br />Macchiato<br />3100<br />3600<br />4100<br />4100<br />4600<br />5100<br />C a f é R o M a<br />The coffee in the metropolitan<br />
  18. 18. A d v e r t I s e m e n t<br />C a f é R o M a<br />The coffee with Han Bi Ya<br />C a f é R o M a<br /> The Coffee With Gong Hyo Jin<br />C a f é R o M a<br />The coffee in the metropolitan<br />
  19. 19. C a fé R o M a<br />The coffee with RyuSeung Bum<br />C a f é R o M a<br />The coffee with park KyeongCheol<br />C a f é R o M a<br />The coffee in the metropolitan<br />A d v e r t I s e m e n t<br />
  20. 20. C o n c l u s I o n<br />Busy people’s needs for new type of coffee shop<br />Generally<br /> -Good coffee = high price <br /> -Low price coffee = low quality coffee<br />Small Shop<br />Wonderful taste, reasonable price and high quality.<br />C a f é R o M a<br />The coffee in the metropolitan<br />
  21. 21. T H A N K Y O U<br />C a f é R o M a<br />C a f é R o M a<br />The coffee in the metropolitan<br />The coffee in the metropolitan<br />

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