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This document contains the preliminary research proposal for identifying developmental entrepreneurship opportunities that will generate both social and financial value. It includes a broad discussion of contextual factors associated with this research, and it proposes a methodology for developing a casual theory for predicting these social and financial returns a given entity would generate when addressing a given opportunity. Lastly, it delineates a range of benefits associated with the intended findings – foremost of which is enhancement of the alleviation of global poverty. Those living in embryonic markets, especially those in extreme poverty, will benefit from a powerful lever to improve standards of living, increase incomes and employment opportunities, and propagate a range of broader societal and developmental benefits. It is for these people – those in greatest need – that this work has the most value and why it is right that we undertake it.