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Cisions Nordic Social Media Survey

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Cisions Nordic Social Media Survey

  1. 1. Creating your own platform for online PR 12th March, 2010 Alexander Mason, Business Development & Marketing Director Scandinavia
  2. 2. alexander_mason
  3. 3. *http://www.jmw.se/2010/02/28/vilka-grundvarden-vill-sj-formedla-i-twitter/ *
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  5. 9. Social Media Newsroom Company Blog
  6. 11. Journalist professional usage of social media services* *Cision Nordic Social Media Survey 2010 8% 34% 26% Flickr 18% 26% 54% Linkedin 37% 63% 71% Youtube 84% 92% 85% Wikipedia Finland Norway Denmark  
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  9. 14. <ul><ul><li>Source: </li></ul></ul>http://sixx.se/nextgen Conversion The CEO of Eniro comments directly on Facebook by Fredrik Stenbeck on September 11, 2009
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  16. 21. <ul><ul><li>Source: Scania Social Media Newsroom, http://media.folksam.se/ </li></ul></ul>Tags Integrated with Flickr Integrated with YouTube Comments Integrated into your homepage
  17. 22. <ul><ul><li>Source: Scania Social Media Newsroomhttp://newsroom.vattenfall.se/ </li></ul></ul>
  18. 24. <ul><ul><li>Source: Scania Social Media Newsroomhttp://newsroom.vattenfall.se/ </li></ul></ul>
  19. 29. Keyword Bible Key Words: 20 - 30 Press Releases: Web Page Copy Blogs: Partner Sites Social Media Sites
  20. 30. Social Media Newsroom Company Blog
  21. 32. Connect and next webinar! <ul><li>“ The Nordic Social Media Survey 2010” </li></ul><ul><li>Close to 2.000 journalist, communicators and pr-consultance have answered how they work with social media </li></ul><ul><li>25 March, 14.00 </li></ul><ul><li>Contact: </li></ul><ul><li>E-mail: alexander.mason@cision.com </li></ul><ul><li>Twitter: alexander_mason </li></ul><ul><li>Blogg: www.cisionnewsroom.se </li></ul>

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