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Gino Biondi
 
<ul><li>National Circulation </li></ul><ul><li>811K Sweepstakes Entries </li></ul><ul><li>Significant Growth in Email Data...
 
 
 
 
 
 
 
<ul><li>Purchase Interest </li></ul><ul><ul><li>74% Top 2 Box  </li></ul></ul>
13 Point Velocity Improvement Preferred 5 to 1 Over Competition
 
 
 
 
82% Top 2 Box 63%  Top Box Source: Mai Concept Mall Intercept  HUT
 
 
 
 
 
 
 
 
 
 
 
<ul><li>Double digit growth on small case packs! </li></ul><ul><ul><li>Timed with Scooby-Doo II movie release </li></ul></...
<ul><li>African American buyers index at 140+ </li></ul><ul><ul><li>Account for 20% of Sparkle volume </li></ul></ul><ul><...
 
 
 
 
 
 
 
 
 
 
 
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Accomplishmentsfinal

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Accomplishmentsfinal

  1. 1. Gino Biondi
  2. 3. <ul><li>National Circulation </li></ul><ul><li>811K Sweepstakes Entries </li></ul><ul><li>Significant Growth in Email Database </li></ul>
  3. 11. <ul><li>Purchase Interest </li></ul><ul><ul><li>74% Top 2 Box </li></ul></ul>
  4. 12. 13 Point Velocity Improvement Preferred 5 to 1 Over Competition
  5. 17. 82% Top 2 Box 63% Top Box Source: Mai Concept Mall Intercept HUT
  6. 29. <ul><li>Double digit growth on small case packs! </li></ul><ul><ul><li>Timed with Scooby-Doo II movie release </li></ul></ul><ul><ul><li>Rudolph #1 primetime holiday special every year </li></ul></ul>
  7. 30. <ul><li>African American buyers index at 140+ </li></ul><ul><ul><li>Account for 20% of Sparkle volume </li></ul></ul><ul><li>Lower Income Rural buyers index at 125+ </li></ul><ul><ul><li>Account for 45% of Sparkle volume </li></ul></ul>

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