Mobile Apps - New Media


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Mobile Apps - New Media

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  2. 2. Mobile Internet Has Changed<br />Advanced iPhone and Android mobile platforms offer ample opportunities to their users – multi-touch, large screen, accelerometer, magnetometer, GPS and a great amount of applications, easy set-up and use of which made a revolution in the sphere of mobile applications.<br />At present, the most popular platform for mobile applications is iPhone with its App Store containing 75000 applications.<br />iPhone users are the most active users of the mobile Internet and its multimedia resources. <br />There is about a 57 million iPhone users who actively use iPhone applications.<br />
  3. 3. Mobile Internet Belongs to iPhone<br />93% of iPhone users at least once used App Store and installed applications<br />73% of iPhone users installed more than 5 applications.<br />iPhone accounts for more than 50% of mobile Internet traffic (according to AdMob Company). iPhone users use Internet services more than owners of other smartphones.<br />
  4. 4. Expansion of Online Services onto iPhone Users Audience<br />“Company X has an iPhone application” is a new “Company X has a website”.<br />Applications are far more likely to be used than websites, because they are always at hand. That is why a mobile application of your online service is able to increase the loyalty of existing users and attract new ones.<br />Moreover, the launch of your own iPhone application might be an excellent newsbreak and draw attention of the press and bloggers.<br />
  5. 5. HomeMoney iPhone Application<br />HomeMoney is an iPhone application which lets you manage your personal finances and synchronize the data with online service. <br />iPhone application expanded users audience and registered users received a handy tool for managing their home budget.<br />Developed by Stanfy<br />
  6. 6. Raketa<br />It is the first iPhone application which lets you choose the product and purchase it from Ukrainian online stores.<br />Raketa helps you find the right product among the offered in Ukrainian online stores, place an order and monitor its state.<br />The application was developed for OWOX Company.<br />Developed by Stanfy<br />
  7. 7. Branded Entertainment<br />“Every brand should have an app. Period” - Advertising Age ( experts offer their conclusions based on the results of the “Apps for Brands” conference held on September, 23, 2009 in New York.<br />
  8. 8. Virtual Zippo Lighter<br />It is a virtual lighter which imitates the real one and offers a choice of Zippo Lighter images from the collection.<br />More than 9 months the application holds the top position in the category Lifestyle US App Store. The application received more than 190,000 comments and 5 millions downloads.<br />Developed by Moderati<br />
  9. 9. myStarbucks<br />It is an application developed to help you find the nearest store, explore nutritional information on coffee and design your own beverage.<br />In addition to MyStarbucks App the company released Starbucks Card Mobile application which lets you virtualize the Sturbucks card and replace its physical equivalent.<br />With this card you can pay for your Starbucks purchases in 16 locations in Seattle, WA and Silicon Valley, CA.<br />Developed by Starbucks Coffee Company<br />
  10. 10. iPhone Portfolio for Fashion Studio<br />Personal iPhone/iPod application for designers, fashion designers, photographers or illustrators offers a new opportunity to present your works to clients and colleagues.<br />“Persontally” fashion studio application is a perfect opportunity for studio masters to display their portfolios in professional environment or to their potential clients. <br />The application allows to create separate catalogues for each collection, add new information about the studio itself, designers and their collections.<br />Developed by Stanfy<br />
  11. 11. Geolocation and Mapping Services<br />iPhone contains an integrated hybrid system for positioning with the help of GPS, Wi-Fi or GSM network.<br />Using location data one can provide information on user’s surroundings and display it on interactive Google Maps. <br />
  12. 12. Crazymenu iPhone Application <br />It is an application developed to help you find restaurants in any city, according to any preferences or just those which are close at hand.<br />You can tell your friends in Facebook or Twitter about the restaurant and when you visited it right from the application.<br />Crazymenu has reached the final in fbFund competition held by Facebook.<br />Developed by Stanfy<br />
  13. 13. CityMate – Kyiv Guide<br />This application lets you easily navigate the city, find interesting places, hotels, theatres, restaurants and any sights. Information displayed on the map also contains contacts and site links.<br />CityMate does not require Internet connection, allowing travellers to save on roaming.<br />Developed by Stanfy<br />
  14. 14. AlterGeo Social Network<br />It is an application for AlterGeo social network which helps people meet each other, find interesting places and users around them.<br />It is in mobile version that AlterGeo acquired its unique value which site is lacking in. In real-time mode anywhere and anytime users have an opportunity to find interesting places on the map around them, tell their friends about their location or leave a comment about a café or a club where they have recently dined.<br />Developed by Stanfy<br />
  15. 15. IDCEE Conference Guide<br />It is an application for Investor Day Central and Eastern Europe Conference which will take place in Kyiv in spring 2010.<br />The application allows participants of the conference to receive relevant information about the event, speakers, start-ups, presentations, keep track of all the news in Twitter and post their own tweets. There is a special section containing information about Kyiv for city guests. <br />Developed by Stanfy<br />
  16. 16. Augmented Reality and Interactive Marketing<br />Augmented Reality (AR) technologies have recently become a very popular marketing tool in advertising campaigns, which allows linking offline and online communications and increasing the level of audience involvement and interaction with the brand. <br />Special marker placed on the product or in printed advertisement, and placed in front of a phone camera, is transformed into three-dimensional interactive model of the product.<br />AR-applications for the iPhone complete the real world picture, taken with a phone camera, with various data obtained through GPS, compass, Internet connection, accelerometer, microphone or the phone itself.<br />
  17. 17. Toyota Prius iPhone App<br />An application developed for a hybrid car Toyota Prius combines both educational and promotional functions, and in an entertaining manner informs users about the capabilities and features of the car, its safety for the environment.<br />For example, the trees drawn by the user on the screen of iPhone, were transmitted in a real-time mode to the huge digital screen in Times Square in New York. And having pointed phone camera at the printed advertisement, one could examine a three-dimensional model of the car and learn more about its capabilities.<br />Developed by Toyota<br />
  18. 18. Yelp iPhone App<br />The popular American restaurant locator service not only shows restaurants on the map, but makes it possible to see, by pointing phone camera at the real objects around you, where the necessary café, club or theatre is.<br />Developed by Yelp<br />
  19. 19. Media Business in Mobile Media<br />People are likely to read the news if they are constantly at hand. <br />iPhone application for news media is another news distribution channel, which attracts its growing audience.<br />
  20. 20. TV Show “Dancing With the Stars”<br />American ABC TV channel released an iPhone application for the 2009 season TV show “Dancing with the Stars”. The application was developed for interactive communication with viewers and increasing their involvement and participation in the life of stars.<br />The application provides an opportunity to vote, learn more about dancing itself and receive the latest information on the dropouts and the remaining participants.<br />Developed by ABC Digital<br />
  21. 21. The New York Times<br />With the advent of new media, print media is experiencing a crisis and reduces the circulation of publications. One of the ways for further development is mastering innovative mobile media which draws greater audience daily.<br />Presently all the breaking news of the world&apos;s leading news publications are available for multi-million audience of iPhone users.<br />Developed by The New York Times Company<br />
  22. 22. iPhone Applications Development<br />Stanfy Company develops and introduces innovative mobile solutions using advanced mobile platforms and technologies. <br />We offer a full range of services from concept design development to technical implementation and full support of the project. We want to make exclusive projects, which are used by our customers and bring them tangible benefits.<br />Stanfy always consult his clients about the capabilities of the iPhone and Android platforms and those solutions which can be obtained with their help.<br />We actively monitor the use of advanced mobile platforms in the world and all the innovations in this field in order to help our clients at the presale stage when it is necessary to develop the application concept, work out the idea and effectively present the project to the investor.<br /><br /><br />+38 097 9934286<br />