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Social Media in South Africa Rob Stokes
<ul><li>So what is Social Media? </li></ul>
 
<ul><li>What are the social media channels? </li></ul>
 
 
<ul><li>Where are we in SA today? </li></ul>
<ul><li>We’re not the biggest in the world </li></ul>
<ul><li>BUT </li></ul>
<ul><li>With 2.6 million Facebook users </li></ul>
<ul><li>A best guess of 25 000 influencial Twitter users </li></ul>
 
<ul><li>It’s here to stay and it’s growing fast </li></ul>
<ul><li>A few local success stories </li></ul>
<ul><li>A few local success stories </li></ul>
 
<ul><li>Using a Facebook Chess Application as a marketing tool </li></ul>
<ul><li>APP </li></ul>
<ul><li>Facebook Connect then creates a social bridge between the services </li></ul>
<ul><li>22 thousand active users in 2 months </li></ul>
<ul><li>Paying for traffic now to build initial WOM momentum </li></ul>
<ul><li>Constantly adding viral elements to the application </li></ul>
<ul><li>Word of Mouth is key </li></ul>
 
 
 
 
 
 
 
<ul><li>Used low budget paid search to kick start the campaign </li></ul>
<ul><li>Targeted excited Harry Potter Fans who were Tweeting </li></ul>
<ul><li>300 000 unique users in 10 days </li></ul>
<ul><li>Users casting 500 spells an hour </li></ul>
 
<ul><li>Brief: sell all the hotel rooms in 3 weeks </li></ul>
 
<ul><li>Drove immediate traffic using paid search </li></ul>
<ul><li>Engaged heavily with users upfront to build excitement </li></ul>
<ul><li>With critical mass built, let the social effect take its course </li></ul>
<ul><li>Result : Sold Out </li></ul>
<ul><li>Our social media team spent time at the event tweeting, blogging and creating YouTube videos </li></ul>
<ul><li>This exciting content created will help market Springbreak this year </li></ul>
 
<ul><li>Began using Twitter in 2010 with a genuine desire to engage </li></ul>
 
<ul><li>Launched a campaign on Monday morning </li></ul>
 
<ul><li>By 5 o’clock </li></ul>
 
<ul><li>After some careful consideration, Woolies responded </li></ul>
 
<ul><li>And then really got involved </li></ul>
 
<ul><li>Feedback </li></ul>
 
 
 
<ul><li>Results in 3 days: </li></ul>
 
<ul><li>Results in 3 days: </li></ul>
<ul><li>300 Tweets </li></ul>
<ul><li>350 new followers </li></ul>
<ul><li>R75 000 worth of online exposure created </li></ul>
<ul><li>The opportunities are there for every brand </li></ul>
<ul><li>Here are 10 Tips </li></ul>
<ul><li>1. Have a plan </li></ul>
<ul><li>“ Tactics without strategy is the noise before defeat” </li></ul><ul><li>Sun Tsu </li></ul>
<ul><li>How will social media deliver on your business goals? </li></ul>
<ul><li>What will keep users engaged in the long run? </li></ul>
<ul><li>What will you do with these engaged customers? </li></ul>
<ul><li>How will you measure success? </li></ul>
<ul><li>2. Listen first and then continually monitor everything </li></ul>
<ul><li>3. Discover and target influential users and communities in your niche </li></ul>
<ul><li>4. Build critical mass quickly </li></ul>
<ul><li>5. Identify and fill content holes – don’t echo </li></ul>
<ul><li>6. Keep abreast of platform changes </li></ul>
<ul><li>7. Consider the impact of social media on your other eMarketing tactics </li></ul>
<ul><li>8. Write with your keyword strategy at your side </li></ul>
<ul><li>9. Create a constructive social media culture internally, it will reflect externally </li></ul>
<ul><li>Above all </li></ul>
 
Thank You www.quirk.biz/love
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Social Media in South Africa

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Social Media in South Africa

  1. 1. Social Media in South Africa Rob Stokes
  2. 2. <ul><li>So what is Social Media? </li></ul>
  3. 4. <ul><li>What are the social media channels? </li></ul>
  4. 7. <ul><li>Where are we in SA today? </li></ul>
  5. 8. <ul><li>We’re not the biggest in the world </li></ul>
  6. 9. <ul><li>BUT </li></ul>
  7. 10. <ul><li>With 2.6 million Facebook users </li></ul>
  8. 11. <ul><li>A best guess of 25 000 influencial Twitter users </li></ul>
  9. 13. <ul><li>It’s here to stay and it’s growing fast </li></ul>
  10. 14. <ul><li>A few local success stories </li></ul>
  11. 15. <ul><li>A few local success stories </li></ul>
  12. 17. <ul><li>Using a Facebook Chess Application as a marketing tool </li></ul>
  13. 18. <ul><li>APP </li></ul>
  14. 19. <ul><li>Facebook Connect then creates a social bridge between the services </li></ul>
  15. 20. <ul><li>22 thousand active users in 2 months </li></ul>
  16. 21. <ul><li>Paying for traffic now to build initial WOM momentum </li></ul>
  17. 22. <ul><li>Constantly adding viral elements to the application </li></ul>
  18. 23. <ul><li>Word of Mouth is key </li></ul>
  19. 31. <ul><li>Used low budget paid search to kick start the campaign </li></ul>
  20. 32. <ul><li>Targeted excited Harry Potter Fans who were Tweeting </li></ul>
  21. 33. <ul><li>300 000 unique users in 10 days </li></ul>
  22. 34. <ul><li>Users casting 500 spells an hour </li></ul>
  23. 36. <ul><li>Brief: sell all the hotel rooms in 3 weeks </li></ul>
  24. 38. <ul><li>Drove immediate traffic using paid search </li></ul>
  25. 39. <ul><li>Engaged heavily with users upfront to build excitement </li></ul>
  26. 40. <ul><li>With critical mass built, let the social effect take its course </li></ul>
  27. 41. <ul><li>Result : Sold Out </li></ul>
  28. 42. <ul><li>Our social media team spent time at the event tweeting, blogging and creating YouTube videos </li></ul>
  29. 43. <ul><li>This exciting content created will help market Springbreak this year </li></ul>
  30. 45. <ul><li>Began using Twitter in 2010 with a genuine desire to engage </li></ul>
  31. 47. <ul><li>Launched a campaign on Monday morning </li></ul>
  32. 49. <ul><li>By 5 o’clock </li></ul>
  33. 51. <ul><li>After some careful consideration, Woolies responded </li></ul>
  34. 53. <ul><li>And then really got involved </li></ul>
  35. 55. <ul><li>Feedback </li></ul>
  36. 59. <ul><li>Results in 3 days: </li></ul>
  37. 61. <ul><li>Results in 3 days: </li></ul>
  38. 62. <ul><li>300 Tweets </li></ul>
  39. 63. <ul><li>350 new followers </li></ul>
  40. 64. <ul><li>R75 000 worth of online exposure created </li></ul>
  41. 65. <ul><li>The opportunities are there for every brand </li></ul>
  42. 66. <ul><li>Here are 10 Tips </li></ul>
  43. 67. <ul><li>1. Have a plan </li></ul>
  44. 68. <ul><li>“ Tactics without strategy is the noise before defeat” </li></ul><ul><li>Sun Tsu </li></ul>
  45. 69. <ul><li>How will social media deliver on your business goals? </li></ul>
  46. 70. <ul><li>What will keep users engaged in the long run? </li></ul>
  47. 71. <ul><li>What will you do with these engaged customers? </li></ul>
  48. 72. <ul><li>How will you measure success? </li></ul>
  49. 73. <ul><li>2. Listen first and then continually monitor everything </li></ul>
  50. 74. <ul><li>3. Discover and target influential users and communities in your niche </li></ul>
  51. 75. <ul><li>4. Build critical mass quickly </li></ul>
  52. 76. <ul><li>5. Identify and fill content holes – don’t echo </li></ul>
  53. 77. <ul><li>6. Keep abreast of platform changes </li></ul>
  54. 78. <ul><li>7. Consider the impact of social media on your other eMarketing tactics </li></ul>
  55. 79. <ul><li>8. Write with your keyword strategy at your side </li></ul>
  56. 80. <ul><li>9. Create a constructive social media culture internally, it will reflect externally </li></ul>
  57. 81. <ul><li>Above all </li></ul>
  58. 83. Thank You www.quirk.biz/love

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