Non-Profit Web Marketing

284 views

Published on

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
284
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Non-Profit Web Marketing

  1. 1. Web Marketing for Non-Profits Eric Howard
  2. 2. The Old Web  A fancy business card  Mission  Location  Static information  Simple online presence
  3. 3. Ex:
  4. 4. The Web is Changing…  … So should your web site  Build an effective presence  Connect with your donors  Create connections with new donors
  5. 5. Demographic Shift  Why invest in the web? Source: donorCentrics
  6. 6. The Modern Web  Multi-media  Social networking  Interactivity – connection  Payment processing – donation gateway
  7. 7. Ex:
  8. 8. Making a Compelling Website  Keep it clean  Use a modern design  Focus your message  Optimize content  Update regularly (dynamic)
  9. 9. Ex:
  10. 10. Ex:
  11. 11. Ex:
  12. 12. Document Your Progress  Media  Articles  Photos  Videos  Podcasts  Added benefit  Search engine optimization  Website, blog, social networking
  13. 13. Blogs  Dynamic content portal  Tell your story  Major line of communication  Long-term benefit
  14. 14. Ex:
  15. 15. Social Networks  Use an existing framework  Large and active user base  Go ‘viral’  Information sharing  Expose snippets of content  Draw traffic to your site
  16. 16. Ex:
  17. 17. Donation Gateway  Simple credit card processing  Visible on each page  Include links within  Blogs  Social network updates  Articles  Ensure security visually
  18. 18. Newsletter  On the home page  Use sparingly, but consistently  Recycle content  Website and blog  Always offer an unsubscribe option in each newsletter
  19. 19. What to do?  Research!  Get a website  Check your content and message  Make it dynamic (content management system)  Set up a donation gateway  Make social network profiles (Facebook, Twitter)  Collect e-mails for digital newsletter  Keep your visitors informed  Do not forget to maintain your presence
  20. 20. Additional Information  Google Grants  Free advertising for eligible 501(c)(3) organizations  google.com/grants  Google Checkout  Payment processing  checkout.google.com  Network For Good  Payment processing  networkforgood.org

×