Goldthwaite Digitizing Back List


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Goldthwaite Digitizing Back List

  1. 1. Tutorial: Digitizing Your Backlist Dr. David Durand & Rebecca Goldthwaite O’Reilly Tools of Change for Publishing Conference June 18, 2007
  2. 2. Rebecca Goldthwaite Thomson Learning
  3. 3. Rebecca Goldthwaite <ul><li>Director, Strategic Partner Management-Production </li></ul><ul><li>Background </li></ul><ul><ul><li>Project Manager, TL backlist initiative </li></ul></ul><ul><ul><li>Production Technology Analyst </li></ul></ul><ul><ul><li>Production automation initiatives & workflow specialist </li></ul></ul><ul><ul><li>Semantic Web initiatives </li></ul></ul><ul><ul><li>Production Editor </li></ul></ul><ul><ul><li>Web developer & graphic designer </li></ul></ul>
  4. 4. Why Digitize Your Backlist? Rebecca Goldthwaite
  5. 5. Why Digitize Your Backlist? <ul><li>Agility </li></ul><ul><ul><li>Media-neutral content </li></ul></ul><ul><ul><li>Produce any type of product from one content base </li></ul></ul>
  6. 6. Why Digitize Your Backlist? <ul><li>Meet accessibility requirements [NIMAS and others] </li></ul><ul><ul><li>National Instructional Materials Accessibility Standard </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>used to create: </li></ul></ul><ul><ul><ul><li>Braille </li></ul></ul></ul><ul><ul><ul><li>large print </li></ul></ul></ul><ul><ul><ul><li>HTML </li></ul></ul></ul><ul><ul><ul><li>DAISY talking books using human voice or text-to-speech </li></ul></ul></ul><ul><ul><ul><li>audio files derived from text-to-speech transformations </li></ul></ul></ul><ul><ul><ul><li>and more </li></ul></ul></ul>
  7. 7. Why Digitize Your Backlist? <ul><li>Repurpose content </li></ul><ul><ul><li>Long Tail publishing strategies </li></ul></ul>
  8. 8. Why Digitize Your Backlist? <ul><li>Repurpose content cont… </li></ul><ul><ul><li>eBooks </li></ul></ul><ul><ul><li>Online products </li></ul></ul><ul><ul><li>Custom textbooks </li></ul></ul><ul><ul><li>Revisions/editorial needs </li></ul></ul><ul><ul><li>New revenue sources </li></ul></ul>
  9. 9. The Backlist Project Team Rebecca Goldthwaite
  10. 10. The Backlist Project Team <ul><li>Functional Areas </li></ul><ul><li>Staffing </li></ul><ul><li>Project Management </li></ul><ul><li>Vendors </li></ul>
  11. 11. Project Team: Functional Areas <ul><li>Identify functional areas to include </li></ul>Training Group Production Technology Rights & Permissions Vendor Management Content Services Production Editorial Project Management
  12. 12. Project Team: Staffing <ul><li>Determine size of team required TL Total: 22 In addition to editorial & rights and permissions representatives </li></ul>Training Group 0 Production Technology 3 Rights & Permissions various reps Vendor Management 1 Content Services 6+ Production 11 TPPs Editorial reps from all lists Project Management 1
  13. 13. Project Team: Project Management <ul><li>Identify your project management needs </li></ul><ul><ul><li>Internal vs. external </li></ul></ul><ul><ul><li>Individual vs. team </li></ul></ul>
  14. 14. Project Team: Vendors <ul><li>Choose your vendor[s] wisely </li></ul><ul><ul><li>Onshore vs. offshore </li></ul></ul><ul><ul><li>Experience </li></ul></ul><ul><ul><li>Training requirements </li></ul></ul><ul><ul><li>How many? </li></ul></ul><ul><ul><ul><li>Schedule </li></ul></ul></ul><ul><ul><ul><li>Consistency/quality </li></ul></ul></ul><ul><ul><ul><li>Tracking </li></ul></ul></ul>
  15. 15. Backlist Project Management Rebecca Goldthwaite
  16. 16. Backlist Project Management <ul><li>Training </li></ul><ul><li>Quality Assurance </li></ul><ul><li>Schedule </li></ul><ul><li>Budgets </li></ul><ul><li>Tracking & Reporting </li></ul><ul><li>Obstacles </li></ul>
  17. 17. Project Management: Training <ul><li>Identify training needs </li></ul><ul><ul><li>Internal </li></ul></ul><ul><ul><li>Vendor </li></ul></ul><ul><ul><li>Project mgmt team </li></ul></ul><ul><ul><li>Documentation </li></ul></ul><ul><ul><li>Query/response plan </li></ul></ul>
  18. 18. Project Management: QA <ul><li>How will you check the quality of the conversion? </li></ul><ul><ul><li>QA tool decisions </li></ul></ul><ul><ul><li>Distributing files for QA </li></ul></ul><ul><ul><li>Internal QA vs. external QA </li></ul></ul>
  19. 19. Project Management: Schedule <ul><li>Build a realistic schedule </li></ul><ul><ul><li>Vendor expectations </li></ul></ul><ul><ul><li>Content complexity </li></ul></ul><ul><ul><li>Internal resource bottlenecks </li></ul></ul><ul><ul><li>Technology & tool hurdles </li></ul></ul>
  20. 20. Project Management: Budget <ul><li>Determine the budget constraints of your project </li></ul><ul><ul><li>Allocated $$$ </li></ul></ul><ul><ul><li>Invoicing </li></ul></ul><ul><ul><li>Plan for the unforeseen </li></ul></ul>
  21. 21. Project Management: Tracking & Reporting <ul><li>Identify necessary tracking and reporting tools/templates </li></ul>
  22. 22. Project Management: Obstacles <ul><li>Eliminate bottlenecks </li></ul><ul><ul><li>Content availability </li></ul></ul><ul><ul><li>Content integrity </li></ul></ul><ul><ul><li>Complexity of content </li></ul></ul><ul><ul><li>Quality assurance </li></ul></ul><ul><ul><li>Staff workload </li></ul></ul><ul><ul><li>Pipeline reporting for trend analysis </li></ul></ul>
  23. 25. Lessons Learned Rebecca Goldthwaite
  24. 26. The Thomson Learning Backlist Project <ul><li>1300 + titles </li></ul><ul><li>187,000 + pages </li></ul><ul><li>Mixed content </li></ul><ul><li>Internal project management </li></ul><ul><li>3 conversion vendors located in India </li></ul><ul><li>TL-supplied onsite training </li></ul><ul><li>Mix of internal and external QA </li></ul>
  25. 27. Lessons Learned <ul><li>Engage your team </li></ul><ul><li>Build relationships </li></ul><ul><li>Have a realistic, solid plan </li></ul><ul><li>Remain flexible </li></ul><ul><li>Manage your resources </li></ul><ul><li>Automate QA </li></ul>