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Influence Tendances

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Influence Tendances

  1. 1. Influence Tendances <br />
  2. 2. Influence Tendances, c’est…<br /><ul><li>1 500 000 vu / mois
  3. 3. des supports référents et influents auprès d’une audience d’internautes étant eux-mêmes prescripteurs et actifs en ligne.
  4. 4. des supports décrypteurs de tendances s’adressant à une audience de consomm’acteurs à la recherche de la nouveauté et des produits qui les différencieront.
  5. 5. des supports qualitatifs, tant au niveau du contenu que de la forme qui sublime la présence de l’annonceur.
  6. 6. une cible mixte, CSP +, urbaine, 18-34 ans, sur-consommatrice touchée dans un environnement optimal. </li></li></ul><li>1. L’audience<br />
  7. 7. Une audience majoritairement 25 - 34 ans…<br />Etude Net Observer réalisée par Harris Interactive en juin 2009<br />
  8. 8. sur-diplômée…<br />Etude Net Observer réalisée par Harris Interactive en juin 2009<br />
  9. 9. et à hauts revenus.<br />Etude Net Observer réalisée par Harris Interactive en juin 2009<br />
  10. 10. Des sites qui valorisent la présence de la marque…<br />Etude Net Observer réalisée par Harris Interactive en juin 2009<br />
  11. 11. Une audience de prescripteurs et de leaders d’opinion…<br />Etude Net Observer réalisée par Harris Interactive en juin 2009<br />
  12. 12. et qui privilégie l’achat de marques.<br />Etude Net Observer réalisée par Harris Interactive en juin 2009<br />
  13. 13. 2. Les supports<br />
  14. 14. Fubiz – 500 000 VU<br />- Animé par Romain Colin, Fubiz est aujourd’hui devenu une véritable marque média autant connue en France qu’a l’international. Une marque synonyme de créativité et d’innovations liées à l’image que ce soit par le biais du design, du graphisme, de la vidéo ou encore de la photo.<br /><ul><li>Plus de 5000 liens identifiés par Technorati renvoient vers Fubiz.
  15. 15. Des reprises même à l’international.</li></li></ul><li><ul><li>Fubiz : un mode de navigation tout en image
  16. 16. Fubiz : une revue de presse conséquente
  17. 17. Fubiz : un blog français reconnu comme influent à l’international :
  18. 18. Le blog de wired (US)
  19. 19. The next web </li></ul>“If you haven’t add Fubiz to your list of RSS subscriptions yet, do so now (this also applies to our feed by the way). As the Fubiz bloggers take care of your daily doses of inspiration by posting visually appealing articles about photography, graffiti, fashion, graphic design, architecture, and art.”<br />
  20. 20. Le Blog Déco – 350 000 VU<br />Guide de tendances déco et design, référence pour tout ceux qui sont à la recherche de produits originaux et inédits pour leur intérieur, Le Blog Déco propose chaque jour de mettre en avant le travail d’un créateur à travers un objet unique.<br />
  21. 21. Commeuncamion – 210 000 VU<br />- Mode, cosmétique, séduction… Commeuncamionest un réel club masculin ou Serge, alias Joe le démonte pneu distille ses conseils au quotidien.<br /> - Ils en parlent :<br /><ul><li>“Here's a site that makes fashion easy to understand and easy to navigate” – AskMen.com 08/11/07
  22. 22. “Parfois futiles, toujours virils, tels sont les profils masculins visés par Comme un camion” – 01 Net 19/08/07
  23. 23. “Comme un Camion , la beauté au masculin” – Le Figaro 14/10/07</li></li></ul><li>Trendsnow – 150 000 VU<br /> - Design, mode, graphisme, photo… Trendsnow propose une veille quotidienne des tendances à suivre et des artistes en devenir.<br /> - News, dossier, interviews, Trendsnow laisse une grande place à l’image mais ne néglige pas la richesse du contenu pour autant.<br /> - Plus de 4000 liens identifiés par Technorati renvoient vers Trendsnow.<br />
  24. 24. The Trendy Girl – 135 000 VU<br />- Pendant féminin de TrendsNow, The Trendy Girl se pose lui aussi en véritable guide de tendances.<br />- Mode, beauté, cuisine, enfants…les thématiques sont résolument féminines mais la parti pris toujours le même…à la pointe de la tendance.<br />
  25. 25. Tendance HighTech– 150 000 VU<br /> - High tech non pas parce que l’on parle ici de nouvelles technologies mais high tech car la tendance est à la sophistication. Du dernier gadget pour geek aux collections de hautes coutures, la créativité s’exprime désormais par l’audace technologique.<br /> - Guide de tendances pour anticonformistes, Tendance High Tech présente une sélection de produits inédits dans un environnement épuré. <br /> - 3 230 liens identifiés par Technorati <br />
  26. 26. Blogothèque / Concert a emporter – 110 000 VU<br /> - Le blog musical de référence. Inventeur de nombreux concepts : LesFightPod, ou encore Les Concerts à Emporter , gros succès web avec déjà plus de 7 millions de vidéos vues sur Dailymotion ,10 000 abonnés iTunes et une notoriété qui dépasse les frontières françaises.<br /> - Plus de 6 000 liens référencés sur Technorati linkent vers la blogothèque..<br />
  27. 27. Sneakers – 90 000 VU<br /><ul><li> Référence de l’univers sneakers, sneakers.fr s’adresse au passionnés de baskets poussant le vice jusqu’à proposer une encyclopédie de la basket.
  28. 28. Musique, mode, sports, street art, sneakers.fr ne se limite pas au sneakers mais aborde la culture urbaine au sens large.</li></li></ul><li>Ladies Room – 50 000 VU<br /><ul><li> Réseau social et magazine contributif féminin, Ladies Room offre aux femmes 18-35 ans, urbaines, branchées et anti-conformistes un espace pour écrire et se raconter au quotidien.
  29. 29. Sujet de société, mode, culture, sexe…les sujets sont variés, le ton frais, drôle et surtout unique !
  30. 30. Ils en parlent :
  31. 31. «  Des dernières tendances modes au phénomène Facebook, les contributrices passent la société à la moulinette, se répondent, engagent le débat pour finir amies sur la partie réseau social  » - Les Inrocks
  32. 32. « Le résultat est réussi » - 01net
  33. 33. « La palme de l’interactivité » - Vous, n°3
  34. 34. « Ladies Room est véritablement le site incontournable du moment»- Public n°264 </li></li></ul><li>4. Quelles possibilités sur Influence tendances ?<br />
  35. 35. 4.1 : Campagnes évènementielles<br />
  36. 36. Habillages sur Fubiz<br />
  37. 37. Habillages sur Trendsnow<br />
  38. 38. Habillage du carrousel sur Fubiz<br />
  39. 39. 4.2 : Campagnes publi-éditoriale<br />
  40. 40. Publi Pub, c’est quoi : <br /><ul><li> Un format publicitaire éditorial parfaitement intégré : en 2ème billet des blogs correspondants à votre univers de communication.
  41. 41. Un dispositif clairement identifié qui relaie votre discours de marque de façon à éviter toutes polémiques pouvant être néfastes à votre marque.
  42. 42. Un format qui a déjà fait ses preuves avec une moyenne de taux de clic à 1 %.</li></li></ul><li>Publi Pub Nikon D 5000<br />
  43. 43. D’autres exemples de campagnes PubliPub : <br />- Campagne Nikon D 5000 : ici<br />- Campagne Nikon Coolpix : ici<br />- Campagne Puma Alexander Mc Queen : ici<br />- Campagne 3 suisses : ici<br />- Campagne Toyota Urban Cruiser : ici<br />
  44. 44. 4.3 : Campagnes display<br />
  45. 45. Campagne Renault Mégane Estate<br />
  46. 46. Campagne Philips 21 / 9<br />Campagne Dior<br />
  47. 47. Merci de votre attention J<br />

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