Circa Survive is a experimental rock band, formed in Philadelpia, Pennsylvania, in 2004. The band was formed after going back to his hometown of Philadelphia for a dentist appointment and to visit his girlfriend Meredith, Anthony Green went to the airport to return to California to work with the band Saosin, where he was their lead singer. However, while on a layover in Phoenix, he suddenly had an epiphany - despite the fact that Saosin was close to breaking out, he knew he would be miserable if he returned. When asked about his decision to leave Saosin he stated, &quot;I left primarily because I didn't want to sign to a major label in that band.&quot; Anthony Green also stated that another reason for leaving Saosin was because he was very homesick and missing his family.  Green returned to Colin Frangicetto, a friend with whom he had &quot;jammed&quot; with during his stay, and they decided to begin recording and recruiting. Thus, Circa Survive was born. Colin Frangicetto and Anthony Green, with full support from Equal Vision Records, then recruited Brendan Ekstrom. Ekstrom had been Frangicetto's bandmate in This Day Forward, which had recently disbanded. Both Ekstrom and Frangicetto had toured with Taken during their This Day Forward days, and procured Nick Beard, previous bassist of Taken, as Circa Survive's next member. The band met Steven Clifford through Vadim Taver of the band Marigold (and also from This Day Forward); &quot;Steve jammed with us for a week and from there it was on&quot;, says Frangicetto.
The choice of band shows that this article was targeted for people who like the band Circa Survive. Judging from the image featured in the double page spread, the type of music they produce seems to be similar to Coheed and Cambria as the text said that ‘the band toured in support of Coheed and Cambria’. This would probably attract fans of Coheed and Cambria as well since they are similar. The age range of the target audience might possibly be between mid-teens to early 30s, for both genders (but mainly males). The price of the magazine and the place where it is sold also shows that this is also targeted for the working/middle class. The mise-en-scene can also suggest what type of genre the band often plays and so this can also attract the target audience.
At the start of the article, the author starts the sentence with “If you...” in capital letters; this is also a drop cap as it stands out from the other text. He talks to the audience directly so the audience can get dragged into the article. He also involves one of the band members and creates a situation where the reader is talking to the drummer of the band to make the reader more interested. The author uses informal language so the reader would understand it more. They would also feel connected to the article. The author makes it feel like he is speaking to the reader in a face-to-face conversation. For example, in the first column he says, “ ...Yet that has done nothing to diminish the raucous laughter that accompanies it this afternoon. For the record, Clifford actually likes the first two Coheed albums...” The pause after the phrase 'For the record,' makes it feel like he is trying to contradict what he said before to balance out the arguement. It also a form of informal language. In the leading text he uses a rhetorical question to drag the reader in. The author also uses lots of evidence to back up his points. Most of evidence are quotes of what each of the band members have said during the time he was with them.
There was a maximum of three main colours used excluding the yellow which stands out from the rest of the colours as this was the only bright colour, excluding white; which technically is not a colour. The three main colours used are red/maroon, black and white. The colours were chosen by the colours used in the image – mise-en-scene. Black was used as the main colour for the body text. This is connected to the image as one of the band members is wearing a black shirt. The majority of the balloons are also black. White was used for the masthead of the article and also for the white space so the body text is visible. However, for the white space, the white is a bit faded out so the masthead is also visible and does not disappear into the white space. White was also used for some of the text where the other colours would make it hard to read the it. White is connected to the image by the colour of two band member's t-shirts. There is also one balloon which is white. Maroon/red was used to highlight the starting phrase of every new paragraph and the leading text which is to attract the reader into the article. This colour was also used for the sidebar which is located near the bottom-right corner. This is connected to the image as it is also the colour of the curtains in the background.
The text of the masthead is a sans serif font called '28 Days Later'. This font is most suitable for the big bold text to show off its features. It gives the feeling of the article and sells the genre the band performs. It could also be used for the masthead of the front cover of a rock music magazine as it gives off that vibe. This shows that the band are more into the rock genre and fans of them also also interested in this genre. The masthead stands out form the rest of the text as the size is outstandingly big and the phrase 'Breaking Out' increases the curiosity of the audience and so would want them to find out what exactly are they breaking out from. The text of the leading text, drop cap, pulling quote and the side bar are all in pain sans serif font. This is because it is suppose to stand out from the body text. The size of each of these are slightly bigger than the body text and are roughly the same same size of each other. They are not suppose to stand out from each other as each one is as important as the other, however, more important than the body text, but less important than the masthead. The body text is the only text which is in a serif font. This is because serif fonts in general are easier and more suitable to read in a small size. The size of the text shows which one is more important than the other to attract the reader.
The double page spread is laid out in a 'c' shape so it follows the eye flow. When turning the page, the reader always looks at the right page first. This this case, if a reader turns the page, they would see the masthead first as this is located at the top right corner of the right page in big bold text. They would also see the byline in small text just above the masthead. The second feature they would notice would be the image of the band as our eyes would automatically go to the left because of the direction of how we read in the west; this maybe different in the east. After looking at the image, we would then look at the bottom of the right page. After skimming through the look of the double page spread, the reader would then decide whether to read it or not. The image itself seems to take up two-thirds of the double page spread and the article it self takes up one third of the DPS. This shows that the audience are mainly attracted to the image than the text meaning that they value the image more. This is because only by looking that the image, the audience can find out who the article is about. They could also find out the the what the article is talking about the band by the surrounding text around the image, such as the pulling quote and the leading text.
The tone of the magazine seems very friendly and is well informed. It addresses the reader like a member of an 'in' crowd who has a lot of information about the band. When he quotes one of the band members, he would often say “and I was like,..” The author was writing as if he was having a face-to-face conversation with the reader. This would let the reader understand the article better as its informal. He shows his points with lots of evidence, keeping the reader informed of every word the band said as the reader would most likely want to know about it.
The image seems to be not as hardcore as Coheed and Cambria. The image indicates that the type of rock they play is not too hardcore and not too light. It is somewhere in the middle. At first, they look like five middle aged men who just happens to be in a band, a band which happened to have toured around with another well-known band. But when you read the article, it changes the first impressions of the image. The pulling quote located in the bottom left corner of the DPS, also happens to be one of the surround texts of the image. This quote totally contrasts with the impression the image gives out. The masthead could mean something. The term 'Breaking Out' could refer to their first impressions in the image and wanting to break out from that stereotype.
Both the article and the front cover make it feel like a rock magazine, by the type of fonts used as well as the language. In the article, the author quoted some swearing which also give out this feeling. This is what you would expect from this type of magazine. The front cover seems to be more hardcore as it has an image of slipknot with their masks on. The layout of the front cover, however is in a ‘S’ shape because the issue where this article was featured was a special and so it displayed in this layout. The DPS is also laid out in a ‘C’ shape because of the read direction in the west.
No prior knowledge needs to be known before reading this DPS. This is because this article gives information about the band for people who don’t know about the band at all. Evidence for this is the side bar. The side bar contains information about each band member and what they specialised in i.e. Vocals, lead guitar etc. The author informs the events which are happening and what he is talking about in detail and so fully informs the reader of what is happening. The author lets the reader get to know the band members in a relaxed and informal way by asking them what most rock star thing is about them and in response they would give a funny answer. This can relax the reader.
There are a variety of bands featured in the article, including bands which are also TV shows such as the Mighty Boosh. The article also features: Flight of the Conchords and Effy from Skins. Actually, all of these bands have a TV programme which are really popular at the time of the production of this issue of NME. This shows that the target audience for this article are for the adolescent generation, up to the mid 20s (both genders) who watch these types of programmes. They must also like music in the rock genre as these bands play music in this genre and it is featured in a rock music magazine. It is also targeted for middle/working class citizens as this magazine is sold in news agents and supermarkets.
DPS Analysis: First Magazine Kerrang By-line article title Leading text Body text Page number Side bar Drop cap Pull quote caption Slug Anchor
<ul><li>Fans of the existing band, Coheed and Cambria – similar music preferences to Circa Survive </li></ul><ul><li>Target audience – mid-teens to early 30s </li></ul><ul><li>Sold in news agents and food stores – for working/middle class </li></ul>
<ul><li>In formal language – can be understood by the reader </li></ul><ul><li>A lot of evidence shown with quotes and explanations </li></ul><ul><li>Rhetorical question </li></ul>
3 How is colour used <ul><li>Three main colours used </li></ul><ul><li>All colours connect to the image one way or another </li></ul><ul><li>Mise-en-scene </li></ul>
4 What style of text font type/colour/size is used? Is it similar to any other pages. What does it say about the image of the magazine and the audience, <ul><li>'Breaking Out' – masthead increases curiosity of the audience </li></ul><ul><li>Leading text, pulling quote, drop cap and side bar – sans serif </li></ul><ul><li>Body text – serif </li></ul><ul><li>Size shows importance of attracting the reader's attention </li></ul>Order of importance when attracting the reader’s attention
5) How is the double page spread laid out? How much of the pages are taken up by images and how much by text? How does this reflect the audience? What do they value? <ul><li>Laid out in a 'C' shape </li></ul><ul><li>Eye flow: masthead, image, surrounding text </li></ul><ul><li>Image = two thirds of DPS </li></ul><ul><li>Article = one third of DPS </li></ul><ul><li>Values image MORE THAN text </li></ul>
6) What tone is the magazine using when addressing the reader (as a close friend, a member of an 'in' crowd or an informed intelligent fan - provide evidence <ul><li>Friendly </li></ul><ul><li>Member of and 'in' crowd </li></ul><ul><li>“ and I was like...” </li></ul>
7) How is the artist/band presented to the audience through the images? You may wish to carry out a textual analysis. <ul><li>Not as hardcore as other bands featured in the magazine </li></ul><ul><li>First impressions </li></ul>
8) How does the style of the article match the style of the front cover <ul><li>Fonts used – gives out the genre of the magazine and the types of band featured </li></ul><ul><li>Quoted swearing </li></ul><ul><li>Layout: </li></ul><ul><li>Front cover = S shape </li></ul><ul><li>DPS = C shape </li></ul>28 Days Later Arial Black Arial
9) Does the article demand any prior knowledge? Give examples. <ul><li>No – information about the band is in the side bar </li></ul>Band members information
DPS Analysis: Second Magazine - NME Gutter Drop Cap Leading quote Side Bar Page number Body text Pulling quote By-line White space article title Caption Anchor
<ul><li>Bands featured have a TV show </li></ul><ul><li>Target audience: late teens – mid 20s </li></ul>1) How does the choice of band featured in the article suggest who the target audience will be?
2) What type of language is used in the article? Give examples of words or phrases which are specific to the style of the magazine