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Workshop_Navigating A Down Economy


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This presentation provides a snapshot of the content provided in a 1-hour workshop for business owners and senior management.

Published in: Business, Economy & Finance
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Workshop_Navigating A Down Economy

  1. 1. A 1-hour High Impact Workshop that expands on the following topics What to do When the Low Hanging Fruit Has Disappeared “ The measure of great companies is how they do within the downturn and how much stronger they emerge at the end of it.“ Mark Hurd, CEO HP
  2. 2. High Impact Workshop Over ½ the Dow Jones Companies Started During an Economic Slump
  3. 3. <ul><li>No need to conquer the world </li></ul><ul><li>Continually acquire a few new buyers while retaining existing ones </li></ul>High Impact Workshop Define Your Own Economy &quot;Leaders must instill confidence because purveyors of doom surround us.“ Bill Weldon, CEO Johnson & Johnson
  4. 4. High Impact Workshop At What Stage Does Y our Economy Reside?
  5. 5. <ul><li>They discount the things which draw customers to them </li></ul>High Impact Workshop The Worst Recession in 75 Years Will “Eject” those not Practicing Solid Marketing Principles <ul><li>Causes a down economy for those who rely on low hanging fruit </li></ul><ul><li>Helps those who foster value , community , service and networking </li></ul><ul><li>They reduce their brand's blip-to-scan ratio </li></ul><ul><li>on customer radar screens </li></ul>
  6. 6. <ul><li>Protect your business from downside risk </li></ul><ul><li>Understand your level of preparedness </li></ul><ul><li>Consider the range of possibilities </li></ul><ul><li>Invest wisely </li></ul><ul><li>Focus like an eagle </li></ul><ul><li>Crisis management team </li></ul>High Impact Workshop Adopt Survive and Advance Principles Stakeholders understand the need to make significant changes in tough times ... … Guard against anxious moves against the wrong problems But
  7. 7. Tough Times Brew New Leaders with Vision, Focus & Customer-Centricity High Impact Workshop We can make a difference and set an example for others