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Branding at Delhi Metro; TDI, Delhi Metro Advertising

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TDI International India Limited have the proud privilege of being associated with Delhi Metro Rail Corporation,the Capitals premium public transport system as their advertising rights concessionaire for numerous important rail stations which boast of large footfall of potential consumers of electronic goods

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Branding at Delhi Metro; TDI, Delhi Metro Advertising

  1. 1. Advertising Solutions for Delhi Metro Airports Out of Home Retail Internet and Mobile TDI International India Ltd .
  2. 2. TDI Provides International Style Advertising Opportunity at Delhi Metro <ul><li>TDI : </li></ul><ul><li>Exclusive advertising rights at 12 Delhi Metro Stations </li></ul><ul><li>20 branches all over the country with a strong client base </li></ul><ul><li>Excellent Media Availability </li></ul><ul><li>Pioneers of Airport Advertising with presence at major Airports of India since the last 22 years </li></ul>
  3. 3. <ul><li>Delhi Metro is a unique opportunity for Advertisers keen to tap the huge cosmopolitan market of Delhi </li></ul><ul><li>More than 12 lac people commute by Delhi Metro daily </li></ul><ul><li>Consumers are continuously surrounded by your brand as they spend minimum six minutes at the Station </li></ul><ul><li>Brand gets exposure of 17:30 hrs daily (6 :00 AM to 11:30 PM)‏ </li></ul><ul><li>Over the past few years, both National and Regional brands have shifted a significant portion of their advertising monies to grass root promotions </li></ul>Why Delhi Metro
  4. 4. <ul><li>BENEFITS OF ADVERTISING WITH DELHI METRO </li></ul><ul><li>Low clutter media </li></ul><ul><li>High concentration zone with superior visibility </li></ul><ul><li>Brand sustenance </li></ul><ul><li>Higher Brand recall value </li></ul><ul><li>Economical Cost since higher visibility to targeted audience </li></ul><ul><li>Captive audience – extended dwell time </li></ul>
  5. 5. Rithala Keshav Puram Rohini West Kanhaiya Nagar Rohini East Mandi House Pitampura Pragati Maidan Kohat Enclave Indraprastha Estate Netaji Subhash Place New Delhi Rly Stn ( Ajmeri Gate Side )‏ Delhi Metro Stations
  6. 6. Media Offered - Translites   - Hoardings    - Central Verge Pillars     - Product Display/ Show Window
  7. 7. Type : Backlit Translite – Free Standing Unit Size : 9’ x 3’ Wazirpur , Pitampura , Rohini East , Rohini West , Rithala , Keshavpuram , Kohat Enclave, Kanhaiya Nagar On the platform
  8. 8. Wazirpur , Pitampura , Rohini East , Rohini West , Rithala , Keshavpuram , Kohat Enclave, Kanhaiya Nagar On the platform Type : Backlit Translite – Free Standing Unit Size : 9’ x 3’
  9. 9. Type : Backlit Translite – Mounted on Beam Size : 16’ x 4’ Wazirpur , Pitampura , Rohini East , Rohini West , Rithala , Kohat Enclave , Kanhaiya Nagar, Keshav Puram Catering passengers entering platform by staircase / escalator
  10. 10. Type : Backlit Translite – Mounted on Beam Size : 16’ x 4’ Wazirpur , Pitampura , Rohini East , Rohini West , Rithala , Kohat Enclave , Kanhaiya Nagar, Keshav Puram Catering passengers entering platform by staircase / escalator
  11. 11. Wazirpur , Pitampura , Rohini East , Rohini West , Rithala , Keshavpuram, Kohat Enclave , Kanhaiya Nagar Near the passenger token entry/exit channel Type : Backlit Translite – Wall Mounted Size : 8’ x 4’
  12. 12. Wazirpur , Pitampura , Rohini East , Rohini West , Rithala , Keshavpuram, Kohat Enclave , Kanhaiya Nagar Near the passenger token entry/exit channel Type : Backlit Translite – Wall Mounted Size : 8’ x 4’
  13. 13. Type : Backlit Translite – Wall Mounted Size : 15’ x 5’ Pragati Maidan, Wazirpur , Pitampura , Rohini East , Rohini West , Rithala , Keshavpuram , Kohat , Kanhaiya Nagar Catering passengers coming down from platform by escalator / staircase
  14. 14. Pragati Maidan, Wazirpur , Pitampura , Rohini East , Rohini West , Rithala , Keshavpuram , Kohat , Kanhaiya Nagar Catering passengers coming down from platform by escalator / staircase Type : Backlit Translite – Wall Mounted Size : 15’ x 5’
  15. 15. Wazirpur , Pitampura , Rohini East , Rohini West , Rithala , Keshavpuram , Kohat Enclave , Kanhaiya Nagar Near the passenger token entry/exit channel Type : Backlit Translite – Wall Mounted Size : 10’ x 5’
  16. 16. Type : Backlit Translite – Wall Mounted Size : 10’ x 5’ Wazirpur , Pitampura , Rohini East , Rohini West , Rithala , Keshavpuram , Kohat Enclave , Kanhaiya Nagar Near the passenger token entry/exit channel
  17. 17. Type : Backlit Translite – Mounted on Central Verge Pillars Size : 7 ’x 6 Wazirpur , Pitampura , Rohini East , Rohini West , Rithala , Keshavpuram , Kohat Enclave, Kanhaiya Nagar Catering the main road traffic
  18. 18. Type : Backlit Translite – Mounted on Central Verge Pillars Size : 7 ’x 6 Wazirpur , Pitampura , Rohini East , Rohini West , Rithala , Keshavpuram , Kohat Enclave, Kanhaiya Nagar Catering the main road traffic
  19. 19. Pragati Maidan On the platform Type : Backlit Translite – Free Standing Unit Size : 12’ x 4’
  20. 20. Type : Backlit Translite – Free Standing Unit Size : 12’ x 4’ Pragati Maidan On the platform
  21. 21. Pragati Maidan Catering passengers entering the platform by staircase / escalator Type : Backlit Translite – Wall Mounted Size : 16’ x 8’
  22. 22. Pragati Maidan & Indraprastha Near the passenger Entry / Exit , opposite ticket counters Type : Backlit Translite - Revolving Show Window Size : 4’ x 7’ (Three Sided Display)‏
  23. 23. Pragati Maidan & Indraprastha Near the passenger Entry / Exit , opposite ticket counters Type : Backlit Translite - Revolving Show Window Size : 4’ x 7’ (Three Sided Display)‏
  24. 24. Pragati Maidan Catering passengers entering the platform by the staircase / escalator Type : Backlit Translite – Wall Mounted Size : 5’ x 5’
  25. 25. Type : - Mounted on Pillar – Backlit Translite Size : 6’ x 12’ Pragati Maidan On the walkway, catering passengers entering the station building
  26. 26. Pragati Maidan On the walkway, catering passengers entering the station building Type : - Mounted on Pillar – Backlit Translite Size : 6’ x 12’
  27. 27. Pragati Maidan At the Entrance of the Station Type : - Wall Mounted – Front lit Size : 24’ x 12’
  28. 28. Type : - Wall Mounted – Front lit Size : 24’ x 12’ Pragati Maidan At the Entrance of the Station
  29. 29. Indraprastha On the platform Type : Backlit Translite – Free Standing Unit Size : 12’ x 4’
  30. 30. Type : Backlit Translite – Free Standing Unit Size : 12’ x 4’ Indraprastha On the platform
  31. 31. Indraprastha Bridge walkway, catering passengers entering the station Type : Backlit Translite – Mounted on Beam Size : 10’ x 5’
  32. 32. Mandi House On the Platform / Concourse Type : Backlit Translite – Wall Mounted Size : 7 ’ x 3 ’
  33. 33. Type : Backlit Translite – Wall Mounted Size : 7 ’ x 3 ’ Mandi House On the Platform / Concourse
  34. 34. New Delhi Station Entrance of New Delhi Station, opposite ticket counters of New Delhi Station Type : Frontlit – Hoarding Size : 30’ x 15’
  35. 35. Type : Frontlit – Hoarding Size : 30’ x 15’ New Delhi Station Entrance of New Delhi Station, opposite ticket counters of New Delhi Station
  36. 36. Type : Backlit Translite Size : 20’ x 4’ New Delhi Station Entrance of New Delhi Station, opposite ticket counters of New Delhi Station
  37. 37. Type : Backlit Translite Size : 20’ x 4’ New Delhi Station Entrance of New Delhi Station, opposite ticket counters of New Delhi Station
  38. 38. <ul><li>General Terms and Conditions: </li></ul><ul><li>Sites are offered on first cum first serve basis. </li></ul><ul><li>The minimum contractual period is for three months </li></ul><ul><li>Service tax as applicable.The current Service tax is 12.36% </li></ul><ul><li>Payment on advance basis. </li></ul><ul><li>Inputs for display material to be provided by the client </li></ul>Terms and Conditions
  39. 39. TDI International India Limited B-4/62, Safdarjung Enclave New Delhi – 110029 ( India )‏ Tel.: +91 - 11 - 26165120, +91- 11 – 26162495 +91-9818810063 Website : www.tdiindia.com Email : [email_address] Jatinder Singh Associate Vice President # +91- 9811540202 Email Id : [email_address]

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