Location-based advertising platform POIdo

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General description of Location-based advertising platform POIdo

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  • Location-based advertising platform POIdo

    1. 1. Nick Mikhailovsky CEO POIdo Location-Based Advertising Platform
    2. 2. POIdo [poi`du] – Location Based advertising platform <ul><li>Advertisers compete for ad lots, since a user sees only the most efficient ads on a given field. </li></ul><ul><li>Provides ads targeted using users’ precise location, context and behavior in applications on mobile phones, portable navigation systems and internet sites. </li></ul>
    3. 3. POIdo connects www.poido.ru Provides measurable advertising to businesses for which internet advertising is not efficient.
    4. 4. POIdo Business Model www.poido.ru
    5. 5. Ad targeting <ul><li>Existing advertising systems </li></ul><ul><li>IP-based geotrageting in internet advertising </li></ul><ul><li>Advertising of businesses at their location </li></ul><ul><li>Behavioral/context targeting </li></ul><ul><li>POIdo </li></ul><ul><li>Geotargeting based on exact location provided by publisher </li></ul><ul><li>Virtual billboard concept </li></ul><ul><li>Behavioral/context targeting </li></ul>
    6. 6. Ads help explore the surroundings, don’t annoy users <ul><li>Correspond to location and context/behavior of the user </li></ul><ul><li>Are shown as </li></ul><ul><ul><li>Highlighted element in the search result list </li></ul></ul><ul><ul><li>Icon on map slightly different from standard ones </li></ul></ul><ul><ul><li>Text ads within website </li></ul></ul>www.poido.ru
    7. 7. Wide choice of products <ul><li>For offline publishers </li></ul><ul><ul><li>« Geocontext placement ». Ads are linked to the publisher’s POI list. Ads are shown when the user searches for POI or as standard icons on the map. </li></ul></ul><ul><ul><li>« Logo ». Placing the company logo instead of a standard icon on maps, in addition to « Geocontext placement » </li></ul></ul><ul><li>For online publishers </li></ul><ul><ul><li>« Virtual billboard ». Shown as an icon on a map. Advertiser pays when the user reviews the extended information after clicking the icon. </li></ul></ul><ul><ul><li>«С licks ». User gets to advertiser’s website from the extended information ona virtual billboard or from geocontext ads within the website text. </li></ul></ul><ul><ul><li>« Calls ». Potential customer can call advertiser directly from mobile device, just clicking a link in extended information. </li></ul></ul><ul><ul><li>« Coupons ». Customers use mobile coupons at merchants. Coming soon! </li></ul></ul>www.poido.ru
    8. 8. Allows building innovative applications <ul><li>Advertiser’s API </li></ul><ul><ul><li>Setting ads and changing ad and virtual billboard parameters, including location, in real time </li></ul></ul><ul><ul><ul><li>Length of line to a teller </li></ul></ul></ul><ul><ul><ul><li>Taxi as an ad on a map </li></ul></ul></ul>www.poido.ru
    9. 9. Easy to integrate for partners <ul><li>Offline publishers </li></ul><ul><ul><li>Separate auctions for each partner </li></ul></ul><ul><ul><li>Data unloaded to each partner as soon as auction ends </li></ul></ul><ul><ul><li>С++ API for data integration ( coming soon ) </li></ul></ul><ul><li>Online partners </li></ul><ul><ul><li>API (SOA and HTTP GET) </li></ul></ul><ul><ul><li>Integration package for websites ( Javascript integration with Google maps , in-page ads ) </li></ul></ul><ul><ul><li>Integration package for J2ME </li></ul></ul><ul><ul><li>Integration package for iPhone (coming soon) </li></ul></ul><ul><ul><li>Integration package for Android (coming soon) </li></ul></ul><ul><ul><li>Integration package for Symbian (coming soon) </li></ul></ul>www.poido.ru
    10. 10. Questions ? <ul><li>Nick Mikhailovsky, CEO </li></ul><ul><ul><li>E-mail: nickm@poido.com </li></ul></ul><ul><ul><li>Skype, twitter: nickm197 </li></ul></ul><ul><li>Tel/Fax :   </li></ul><ul><ul><li>+7 (495) 649-8936 (o.) </li></ul></ul><ul><ul><li>+7 (495) 790-5815 ( m. ) </li></ul></ul><ul><ul><li>+ 1 (914) 305 0489 (m.) </li></ul></ul><ul><li>E-mail:  info@poido. com </li></ul>www.poido.ru

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