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The Marketing Mix


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The Marketing Mix

  1. 1. The University Sport Facilities Case Study 2 Prepared For: Mr. Alwyn Prepared By: Tan Sze Tian (52695) Tan Tiong Sern (52426) Soh Hue Ling (52444) Lee Seng Chian (52427) Dewi Herlis (52773) Melvin Wee Kang Yik (52484)
  2. 2. Marketing Mix ( 4P’s)
  3. 3. Product <ul><li>Core of business is to provide services. </li></ul><ul><li>The sport facilities promote sport and awareness about health. </li></ul><ul><li>Sport centre is also a distribution outlet to promote healthy food. </li></ul>
  4. 4. Price <ul><li>Target market is on student and outsider. </li></ul><ul><li>The aim of the sport facility is to promote health, the price must also affordable. </li></ul><ul><li>Aim on low price high volume. </li></ul><ul><li>Discount for member and students. </li></ul><ul><li>Outsider price is also reasonable. </li></ul>
  5. 5. Place <ul><li>The sport facilities should be build at a strategy area where customer easy to get transportation. </li></ul><ul><li>It must be far away from city area. </li></ul><ul><li>The place should also at a place where there are high density of people. </li></ul><ul><li>The environment should also clean. </li></ul>
  6. 6. Promotion <ul><li>Family day is on every Sunday from 7am-11am. </li></ul><ul><li>Sport competition. </li></ul><ul><li>Leaflet, banner in university campus or shopping complex. </li></ul><ul><li>Media : online, Facebook, Friendster,E-mail. </li></ul><ul><li>Senior citizen entrance will be free </li></ul>
  7. 7. The Macro Environmental
  8. 8. Demographic <ul><li>Target Market: Student 70% </li></ul><ul><li>Public 30% </li></ul><ul><li>Gender : Heavy workout – Male </li></ul><ul><li>Light workout – Female </li></ul>
  9. 9. Competition <ul><li>Rivals are other university school’s sport centre & local gym centre. </li></ul><ul><li>Our sport facilities will provide gym instructor. </li></ul><ul><li>Provide better service in order to compete with other rivals. </li></ul>
  10. 10. Technology <ul><li>Equipments are more advance & more workout machine are available. </li></ul><ul><li>More athletic facilities. </li></ul><ul><li>The design of the stadium are more futuristic design. </li></ul><ul><li>The sport facilities will use the electricity that generated by solar energy. </li></ul><ul><li>Single player applicable. </li></ul>
  11. 11. Economy <ul><li>The stadium will use solar generated power to cut cost and eco-friendly. </li></ul><ul><li>Subcontract or rent stadium to other companies that will use it for company function. </li></ul><ul><li>Use a single court for all sort of games. </li></ul><ul><li>All lighting uses energy saving bulb. </li></ul>
  12. 12. Legal – Healthy & Safety <ul><li>Government approved. </li></ul><ul><li>All equipment is certified by the sport ministry. </li></ul><ul><li>Guideline will be given by certified instructor. </li></ul><ul><li>Nutritionist available at the centre. </li></ul><ul><li>Paramedic will stand by around the clock. </li></ul>
  13. 13. Environment <ul><li>Building will be green in color. </li></ul><ul><li>The color will represent ecology. </li></ul><ul><li>Surrounding of the stadium, plant and grass will be planted. </li></ul><ul><li>Recycling bin will be provided to encourage the community to recycle. </li></ul><ul><li>All drinks sold at the venue will use paper cup and not plastic cup. </li></ul>
  14. 14. Social – Health Issue <ul><li>Health ministry will come to have a talk or exhibition about the importance of health. </li></ul><ul><li>Organise sport carnival among other university. </li></ul><ul><li>All foods sold are healthy food. </li></ul><ul><li>Café promote healthy eating habit. </li></ul>
  15. 16. <ul><li>Thank You </li></ul>