From Infrastructure to Applications
according to a Network-centric model
   Federico Protto
   T-Systems Italia




VIII F...
Agenda



 What if … ?
 Network Centric ICT
      Cloud Computing as Network-centric business
      Convergence
      Appl...
Agenda



 What if … ?
 Network Centric ICT
      Cloud Computing as Network-centric business
      Convergence
      Appl...
First provocation
History


  16° August 1858, first transatlantic telegram
        Queen Victoria congrats to James Bucha...
First provocation
Today‘s papers …
 … and then ?




      From Infrastructure to Applications according to a Network-cent...
Agenda



 What if … ?
 Network Centric ICT
      Cloud Computing as Network-centric business
      Convergence
      Appl...
A turning point
Business and Technology dependencies and pre-conditions


            Great opportunities to accelerate an...
Cloud Computing is a network centric Business



  The Network is moving from a pure connectivity medium, to a source of S...
Off-Premises models
Cloud Computing and „relatives“




                                                                  ...
Unified Communications
A Taxonomy




     From Infrastructure to Applications according to a Network-centric model – Fede...
Unified Communications vs. Collaboration
Two worlds meet (clash) ...




                                                 ...
Agenda



 What if … ?
 Network Centric ICT
      Cloud Computing as Network-centric business
      Convergence
      Appl...
Convergence ?
   … or convergences ?




Technologies …
  … and Processes




         From Infrastructure to Applications...
Telecommunications Innovations
Technology development supports business drivers



                     Cost/Unit




    ...
Agenda



 What if … ?
 Network Centric ICT
      Cloud Computing as Network-centric business
      Convergence
      Appl...
Applications Aware Networks
 A technological view



1° Level (Application Performance Optimisation)
    Physical Network ...
The need for New Services unifying Resources and Applications
Service Oriented NETWORK Architecture (an architectural view...
Applications Aware Networks
 The Provider‘s view



Pure Connectivity is rapidly becoming pure commodity
Telco‘s attention...
Application Performance Optimisation Approach
    The Analyst’s View


Gartner: Networking Hypecycle:
WAN Optimization
Def...
Applications Aware Networks
 The Customer‘s view (the only one which counts …)



Availability of Application-focused or e...
Agenda



 What if … ?
 Network Centric ICT
      Cloud Computing as Network-centric business
      Convergence
      Appl...
How to surf the wave ?
  … and make it sustainable in the long run

    The Network is                                    ...
Today‘s Communications Landscapes
Separate Networks are Cost-intensive


                                                 ...
Consolidation Process of the Networks
Convergence leads to intelligent networks




                                      ...
Convergence of Voice and Data
Consolidation lowers costs and brings higher flexibility

                                  ...
Convergence of Fixed Network and Cellular Telephony
More mobility and increased flexibility

                             ...
Convergence of Cellular and Fixed Networks
Integration of cellular phones into the PABX

                                 ...
The road to ICT
PABX becomes an application from the network

                                                            ...
The road to ICT
E-mail server becomes an application from the global network

                                            ...
The road to ICT
Example for integrated ICT solutions: overall supply for workstations

                                   ...
Service-oriented Network Architecture.
All-embracing infrastructure brings intelligence together on a platform

          ...
Agenda



 What if … ?
 Network Centric ICT
      Cloud Computing as Network-centric business
      Convergence
      Appl...
A sort of summary
       There is just one direction


1.   Converging Protocols (IP)

2.   Converging Technologies (F2M)
...
IT/TC or Real ICT?
Imagine: a vital process is stopped….




Your call center                           Your engineer can'...
In the past, TC and IT were separated.
End-to-end management of a solution was difficult to achieve.


                   ...
Now: IT and TC have begun to merge.
TC/IT-Integration facilitates end-to-end management of solutions.


                  ...
Integrated ICT solutions generate real business value.
T-Systems has a longtime experience of developing and delivering Re...
Who is better positioned to do it ?
   Telcos, IT Infrastructure Companies, HW vendors, SW Vendors, System
   integrators,...
Real ICT from T-Systems
   Just examples of real cases


                                                                 ...
Q&A and thx !




Federico Protto                                                          Strada 2 Palazzo D Milanofiori ...
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Viii Forum Tlc Federico Protto Presentazione

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Viii Forum Tlc Federico Protto Presentazione

  1. 1. From Infrastructure to Applications according to a Network-centric model Federico Protto T-Systems Italia VIII Forum delle Telecomunicazioni Rome, June 11th, 2009
  2. 2. Agenda What if … ? Network Centric ICT Cloud Computing as Network-centric business Convergence Application Network Services T-Systems’ way towards convergence Network centric approach Real ICT From Infrastructure to Applications according to a Network-centric model – Federico Protto T-Systems Italia 11/06/09 Pag. 1
  3. 3. Agenda What if … ? Network Centric ICT Cloud Computing as Network-centric business Convergence Application Network Services T-Systems’ way towards convergence Network centric approach Real ICT From Infrastructure to Applications according to a Network-centric model – Federico Protto T-Systems Italia 11/06/09 Pag. 2
  4. 4. First provocation History 16° August 1858, first transatlantic telegram Queen Victoria congrats to James Buchanan 15° President of the US. 48 words, 16 hours: 10-3 bps Today: 150 years later Transatlantic link:1 Tbps, 1012 bps Queen Victoria’s law: - 25% Bandwidth cost YoY From Infrastructure to Applications according to a Network-centric model – Federico Protto T-Systems Italia 11/06/09 Pag. 3
  5. 5. First provocation Today‘s papers … … and then ? From Infrastructure to Applications according to a Network-centric model – Federico Protto T-Systems Italia 11/06/09 Pag. 4
  6. 6. Agenda What if … ? Network Centric ICT Cloud Computing as Network-centric business Convergence Application Network Services T-Systems’ way towards convergence Network centric approach Real ICT From Infrastructure to Applications according to a Network-centric model – Federico Protto T-Systems Italia 11/06/09 Pag. 5
  7. 7. A turning point Business and Technology dependencies and pre-conditions Great opportunities to accelerate and modify market rules Globalisation Bandwidth availability (+ all IP) Scalability, Flexibility, Unified Communications Speed Mobility People driven innovation The SOA (Service Oriented Cloud Architecture) New ways to work SaaS Business trends Technology From Infrastructure to Applications according to a Network-centric model – Federico Protto T-Systems Italia 11/06/09 Pag. 6
  8. 8. Cloud Computing is a network centric Business The Network is moving from a pure connectivity medium, to a source of Services, and Resources (Infrastructure Utility) in itself. Not just “Remote Sourcing” Easy to see in Consumer Market (mobile Apps, Skype, …) … and for Enterprises ? Quality, Security, Reliability (not just “Best Effort”) Full control of the Delivery chain New commercial models (pay-per-use, on-demand, limited/no OTC’s) Which Services/Resources to accessed via CloudComputing models Desktop Virtualisation Storage SAP Voice Services (IPT class 5, Contact Center) UC and UC2 From Infrastructure to Applications according to a Network-centric model – Federico Protto T-Systems Italia 11/06/09 Pag. 7
  9. 9. Off-Premises models Cloud Computing and „relatives“ Source: Gartner (July 2008) From Infrastructure to Applications according to a Network-centric model – Federico Protto T-Systems Italia 11/06/09 Pag. 8
  10. 10. Unified Communications A Taxonomy From Infrastructure to Applications according to a Network-centric model – Federico Protto T-Systems Italia 11/06/09 Pag. 9
  11. 11. Unified Communications vs. Collaboration Two worlds meet (clash) ... Developments are coming from both sides From Infrastructure to Applications according to a Network-centric model – Federico Protto T-Systems Italia 11/06/09 Pag. 10
  12. 12. Agenda What if … ? Network Centric ICT Cloud Computing as Network-centric business Convergence Application Network Services T-Systems’ way towards convergence Network centric approach Real ICT From Infrastructure to Applications according to a Network-centric model – Federico Protto T-Systems Italia 11/06/09 Pag. 11
  13. 13. Convergence ? … or convergences ? Technologies … … and Processes From Infrastructure to Applications according to a Network-centric model – Federico Protto T-Systems Italia 11/06/09 Pag. 12
  14. 14. Telecommunications Innovations Technology development supports business drivers Cost/Unit Co Mobility nv Convergence/Consolidation erg en Growth in bandwidth Int ce eg Reliability of rat c Network "Intelligence" ell ed ula IC ra T-N nd Vir etw Vo fi x tua ice ork ed l re ov s( Ne er so “N tw 1980 1990 2000 urc IP GN ork es ”) s Analog Digital/ISDN Internet/IP/Mobile 2010 ICT Technology From Infrastructure to Applications according to a Network-centric model – Federico Protto T-Systems Italia 11/06/09 Pag. 13
  15. 15. Agenda What if … ? Network Centric ICT Cloud Computing as Network-centric business Convergence Application Network Services T-Systems’ way towards convergence Network centric approach Real ICT From Infrastructure to Applications according to a Network-centric model – Federico Protto T-Systems Italia 11/06/09 Pag. 14
  16. 16. Applications Aware Networks A technological view 1° Level (Application Performance Optimisation) Physical Network Constraints Speed (Bandwidth) + latency „The Network“ is aware of Applications running onto it and Optimize and Accelerate those (via Prioritisation, Compressions, Caching) 2° level (Application Network Management / Services) Network Element are active components of the Applications (XMPL Routers, SAP routers, Content Delivery Netwoks, …) From Infrastructure to Applications according to a Network-centric model – Federico Protto T-Systems Italia 11/06/09 Pag. 15
  17. 17. The need for New Services unifying Resources and Applications Service Oriented NETWORK Architecture (an architectural view) Applicaton Layer Business Collaboration Applications Applications Management Interactive Network Application Services Adaptive Services Services Layer Infrastructural Services Infrastructure Network Layer Server Storage Clients Network Application - fluent Network From Infrastructure to Applications according to a Network-centric model – Federico Protto T-Systems Italia 11/06/09 Pag. 16
  18. 18. Applications Aware Networks The Provider‘s view Pure Connectivity is rapidly becoming pure commodity Telco‘s attention is much focussed on Applications: Big opportunity Big Threat Source: Gartner (April 2008) From Infrastructure to Applications according to a Network-centric model – Federico Protto T-Systems Italia 11/06/09 Pag. 17
  19. 19. Application Performance Optimisation Approach The Analyst’s View Gartner: Networking Hypecycle: WAN Optimization Definition: WAN optimization controllers (WOCs) are provisioned, managed and potentially hosted to offer services that make more efficient use of the bandwidth. In time, we will see more WOC functions built into carrier-class services. Position and Adoption Speed Justification: As WOCs mature and gain deeper penetration in the business market, service providers will respond with services to retain and gain customers. User Advice: Organizations that have customer- facing Internet applications or want to purchase WAN optimization as a service can go to specialist service providers or global carriers for various types of service offerings. Business Impact: Can reduce the cost of WAN bandwidth, while delivering significant gains in application performance. From Infrastructure to Applications according to a Network-centric model – Federico Protto T-Systems Italia 11/06/09 Pag. 18
  20. 20. Applications Aware Networks The Customer‘s view (the only one which counts …) Availability of Application-focused or even Business Process-focused SLA‘s From Infrastructure to Applications according to a Network-centric model – Federico Protto T-Systems Italia 11/06/09 Pag. 19
  21. 21. Agenda What if … ? Network Centric ICT Cloud Computing as Network-centric business Convergence Application Network Services T-Systems’ way towards convergence Network centric approach Real ICT From Infrastructure to Applications according to a Network-centric model – Federico Protto T-Systems Italia 11/06/09 Pag. 20
  22. 22. How to surf the wave ? … and make it sustainable in the long run The Network is The Network is The Network is “uniquely” pervasive “uniquely” neutral “uniquely” scalable The Network is the answer Pervasivity Neutrality Scalability • Shared location for Services • Vandor and Devices • Vertically scalable independent (Performances) • Ideal location for “policy enforcement” • Transparent, Non-Invasive to • Horisontally scalable (# the Endpoints nodes, Distance) • “Single View” for Business • Standard-based, Simple • “Service” scalable Integration processes (Virtualisation) Network As The Platform From Infrastructure to Applications according to a Network-centric model – Federico Protto T-Systems Italia 11/06/09 Pag. 21
  23. 23. Today‘s Communications Landscapes Separate Networks are Cost-intensive Vertical structures separated from one another cause cost- intensive infrastructures, e.g. a large company: 20 local networks in subsidiaries 2 global computer centers 40 firewalls 18 server locations 30 PABX 200 IT applications 20.000 e-mail accounts Savings potential up to 30% with common platforms From Infrastructure to Applications according to a Network-centric model – Federico Protto T-Systems Italia 11/06/09 Pag. 22
  24. 24. Consolidation Process of the Networks Convergence leads to intelligent networks 5 Intelligent Networks 4 4 3 Virtualization of resources 3 2 Fixed-mobile-convergence 1 Voice-data convergence 1 From Infrastructure to Applications according to a Network-centric model – Federico Protto T-Systems Italia 11/06/09 Pag. 23
  25. 25. Convergence of Voice and Data Consolidation lowers costs and brings higher flexibility 1 2 3 4 Advantages Network integration Use independent of location Uniform phone number Receptive device integration Select from the computer (click to dial) Presence information Process integration Intelligent routing Caller routing based on appointments (e.g. Outlook calendar) Factors critical for success Competent advice Design of solution Migration From Infrastructure to Applications according to a Network-centric model – Federico Protto T-Systems Italia 11/06/09 Pag. 24
  26. 26. Convergence of Fixed Network and Cellular Telephony More mobility and increased flexibility 1 2 3 4 Cellular devices as telephone extension of the PABX Access consolidation: access all data from each receptive device via the best possible access technology. CrossBearer Mobility - Seamless switch between the networks (WLAN, UMTS, GPRS) ONE voice mailbox Consolidation: Just one address book (directory) for cellular and fixed networks Factors critical for success Know-how from cellular and fixed networks Optimize cellular applications Integrated invoicing models From Infrastructure to Applications according to a Network-centric model – Federico Protto T-Systems Italia 11/06/09 Pag. 25
  27. 27. Convergence of Cellular and Fixed Networks Integration of cellular phones into the PABX 1 2 3 4 Advantages Seamless Voice Services: PABX functionalities on the cell phone, e.g. call-back if engaged, secretary function Server-supported telephony solution: IP telephony functions on the cell phone, e.g. CTI functions Reachable worldwide under one phone number One invoice for cellular and fixed networks From Infrastructure to Applications according to a Network-centric model – Federico Protto T-Systems Italia 11/06/09 Pag. 26
  28. 28. The road to ICT PABX becomes an application from the network 1 2 3 4 PABX and services such as call center, videoconference etc. as an application from the network. Models: Owner-operator Server/Application hosting Flexible Net Application From Infrastructure to Applications according to a Network-centric model – Federico Protto T-Systems Italia 11/06/09 Pag. 27
  29. 29. The road to ICT E-mail server becomes an application from the global network 1 2 3 4 Hosted Messaging Services Optimized, flexible cost structure for licenses,infrastructure, service and maintenance Current updating of security features e.g. Anti- SPAM World-wide availability Unified Communication No media disruption (E- Mail = VoiceMail = FaxMail) Conference calls, forwarding and file- sharing via drag & drop comfortable connection to contacts, memos and call pathway Text-to-Speech From Infrastructure to Applications according to a Network-centric model – Federico Protto T-Systems Italia 11/06/09 Pag. 28
  30. 30. The road to ICT Example for integrated ICT solutions: overall supply for workstations 1 2 3 4 Contained services: Hardware (e.g. ThinClients, Notebook, Frontend Applications, peripheral devices, IP-Phone) Managed LAN Service: IP-LAN-Port, Management and pro-active service included IP-VPN-connectivy and transport of data and voice Managed Net Applications: e.g. Net PABX + breakout into PSTN (FlatRate included) Data Center Services: Citrix Server Farm with operating system and licenses, Thin Client Management Advantages: One price per workstation system One invoice One umbrella Service Level Agreement (SLA) at Point of Use Service-oriented availability One contact person One User Help Desk From Infrastructure to Applications according to a Network-centric model – Federico Protto T-Systems Italia 11/06/09 Pag. 29
  31. 31. Service-oriented Network Architecture. All-embracing infrastructure brings intelligence together on a platform 1 2 3 4 Higher security through self-defending networks Delivery services for storage and CPU improve the scalability and use of available resources Directory services: as a "shared service" for all end devices, networks and applications Presence services: for all connected users Protocol translation into heterogeneous application worlds Cost savings through standardized service modules Factors critical for success Expertise needed from IT and TC worlds Optimum technology mix (centralized – decentralized) From Infrastructure to Applications according to a Network-centric model – Federico Protto T-Systems Italia 11/06/09 Pag. 30
  32. 32. Agenda What if … ? Network Centric ICT Cloud Computing as Network-centric business Convergence Application Network Services T-Systems’ way towards convergence Network centric approach Real ICT From Infrastructure to Applications according to a Network-centric model – Federico Protto T-Systems Italia 11/06/09 Pag. 31
  33. 33. A sort of summary There is just one direction 1. Converging Protocols (IP) 2. Converging Technologies (F2M) 3. Cloud Computing 4. SaaS ( and in general, xaaS) 5. APO/APM Real ICT From Infrastructure to Applications according to a Network-centric model – Federico Protto T-Systems Italia 11/06/09 Pag. 32
  34. 34. IT/TC or Real ICT? Imagine: a vital process is stopped…. Your call center Your engineer can't Your sales force employees can't start a necessary can't place urgent access customer simulation for the orders data anymore new prototype Did a software update cause trouble with the application? Is the server down? Do we have enough network capacity? Is the device compatible? …. does it really matter whether the problem is on the IT or TC side? From Infrastructure to Applications according to a Network-centric model – Federico Protto T-Systems Italia 11/06/09 Pag. 33
  35. 35. In the past, TC and IT were separated. End-to-end management of a solution was difficult to achieve. TC world IT world Process CRM Call center Applications CRM Application PBX voice service Infrastructure TC network Router Telephone Data Center Server PC From Infrastructure to Applications according to a Network-centric model – Federico Protto T-Systems Italia 11/06/09 Pag. 34
  36. 36. Now: IT and TC have begun to merge. TC/IT-Integration facilitates end-to-end management of solutions. ICT world Process CRM Call center One Industry solution Applications CRM Application One end-to-end SLA PBX voice service Infrastructure One Platform TC network Router Telephone Data Center Server PC From Infrastructure to Applications according to a Network-centric model – Federico Protto T-Systems Italia 11/06/09 Pag. 35
  37. 37. Integrated ICT solutions generate real business value. T-Systems has a longtime experience of developing and delivering Real ICT solutions to the customer. ICT Bundling Real ICT Advantages of Real ICT vs. Bundling: IT TC Project Process ICT Project Process Integration happens prior to delivery Complexity and therefore costs of Supplier Supplier Supplier Supplier interface integration are reduced 1 2 3 4 T-Systems One SLA and one set of tools for the complete ICT process lead to higher quality Prime contractor Research and development of integrated solutions in advance guarantee always state-of-the-art technology Business responsibility Technological responsibility From Infrastructure to Applications according to a Network-centric model – Federico Protto T-Systems Italia 11/06/09 Pag. 36
  38. 38. Who is better positioned to do it ? Telcos, IT Infrastructure Companies, HW vendors, SW Vendors, System integrators, OS Companies ? None of those but … a combination of those Network + Hosting (+ Systems Intergrators) Companies Distinction between TLC and IT is obsolete The only distinction that matters is the one between Infrastructure Services and Application Services From Infrastructure to Applications according to a Network-centric model – Federico Protto T-Systems Italia 11/06/09 Pag. 37
  39. 39. Real ICT from T-Systems Just examples of real cases Industry specific adaptations, e.g. managed branch for End-to-end Working Place finance or engineering workplace for automotive Provisioning and operations of infrastructure and Dynamic Infrastructure & Application Services applications using appliance computing technology (AppCom). E.g. SAP as a Service or Desktop Virtualisation Voice services related to IP with associated VAS Corporate VoIP Services (+ Contact Centers) (CTI/CRM intergartion for Contact Centers (excluding transport and access) Solution for tracking and tracing of goods based on the Track & Trace Solutions RES/AutoID platform A satellite-supported solution for road charging – with Road Charging (Toll Colect) automatic capture of data on road usage and calculation of the corresponding charges ICT bundle of solutions supporting migration and eHealth Card integration of the Health eco system based on eHealth Card Management of processes for the execution of securities Securities Processing transactions and administration of securities accounts. From Infrastructure to Applications according to a Network-centric model – Federico Protto T-Systems Italia 11/06/09 Pag. 38
  40. 40. Q&A and thx ! Federico Protto Strada 2 Palazzo D Milanofiori - 20090 Assago (Milano) Telecommunications Director - Head of Sales Network Services Phone: +39 02 89248529 - Mobile: +39 348 2734091 T-Systems Italia S.p.A. e-mail: federico.protto@t-systems.it Internet: http://www.t-systems.it From Infrastructure to Applications according to a Network-centric model – Federico Protto T-Systems Italia 11/06/09 Pag. 39

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