Unit 3 - Influencing Government
What are special interest groups?
     An interesting group???
 


 Definition
  Private organizations that try
   to al...
Interest Groups? Political Parties?
    They’re all the same…right?

                     NO!!
    Interest groups do not ...
Interest Groups: The Positives
         Representation based on
         attitudes, not geography


           Provide spe...
Interest Groups: The Negatives
          Some have influence that
           is disproportionate to
               their s...
Types of Interest Groups…
Business and Trade       Labor Unions         Agricultural
National Association     United Mine ...
Lobbying
    The actions Interest Groups’ take to

    affect the passage or content of laws
    that would most affect t...
Pick ONE issue important
to you.


  State YOUR opinion on
  the issue.

     Create a name for the
     Interest Group yo...
THE MEDIA
AND PUBLIC OPINION
  Unit III - Influencing Government
The Role of the Media

    In Elections, the media provides

    information.

    This information helps shape


    pe...
The Media: 1960
Nixon v. Kennedy
The Media: 2008
McCain v. Obama
Examples…
    Television / Radio

     News   Coverage
      Provide“sound bites”…little detailed info
      Packaging...
Packaging: applying good marketing
    techniques to a candidate

    Candidates                         American flags
(o...
Appealing to Americans

    These ads appeal to some factor(s) that

    is/are important to Americans.
    Examples?


...
So How Do We Know
What People Want?
    Understanding what the public thinks

    about a given issue is the job of
    p...
Pubic Opinion Polls
    Pollsters make use of polls to collect data


     Probably   the best way of gathering public o...
Example…




Source: http://www.gallup.com/poll/111256/Obama-Viewed-Winner-Third-Debate.aspx
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Interest Groups And The Media

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Interest Groups And The Media

  1. 1. Unit 3 - Influencing Government
  2. 2. What are special interest groups? An interesting group???  Definition  Private organizations that try to all persuade elected officials to respond to shared attitudes of its members
  3. 3. Interest Groups? Political Parties? They’re all the same…right? NO!! Interest groups do not nominate members  to win elections & hold public office but, they do influence elections IG’s represent specific interests, unlike PP’s  that represent a whole range of public affairs/issues.
  4. 4. Interest Groups: The Positives Representation based on attitudes, not geography Provide specialized information to government Are a way for average voter to participate in government
  5. 5. Interest Groups: The Negatives Some have influence that is disproportionate to their size ($$$) Misrepresent their membership History of illegal tactics: bribery, revenge
  6. 6. Types of Interest Groups… Business and Trade Labor Unions Agricultural National Association United Mine Associated Milk of Retail Grocers Workers of America Producers Promote Welfare Professional Promote Causes American American Bar The League of Association of Association Women Voters Retired Persons Religious Christian Coalition
  7. 7. Lobbying The actions Interest Groups’ take to  affect the passage or content of laws that would most affect their members. Lobbyists persuade legislators/policy  makers to share their point of view. Techniques: media reports, provide  information to Congress, prepare bills, propaganda.
  8. 8. Pick ONE issue important to you. State YOUR opinion on the issue. Create a name for the Interest Group you would create to address this…
  9. 9. THE MEDIA AND PUBLIC OPINION Unit III - Influencing Government
  10. 10. The Role of the Media In Elections, the media provides  information. This information helps shape  people’s opinions on issues that are key to the election.
  11. 11. The Media: 1960 Nixon v. Kennedy
  12. 12. The Media: 2008 McCain v. Obama
  13. 13. Examples… Television / Radio   News Coverage  Provide“sound bites”…little detailed info  Packaging / TV Ads Internet Debates
  14. 14. Packaging: applying good marketing techniques to a candidate Candidates American flags (or current President) are usually shown appear on TV during a wearing a suit & tie political speech Candidate is seen reading to children as part of a campaign ad
  15. 15. Appealing to Americans These ads appeal to some factor(s) that  is/are important to Americans. Examples?  They only work if the politicians understand what the people want!!!
  16. 16. So How Do We Know What People Want? Understanding what the public thinks  about a given issue is the job of pollsters. Professional statisticians who collect data  and analyze it to provide useful information to political groups.
  17. 17. Pubic Opinion Polls Pollsters make use of polls to collect data   Probably the best way of gathering public opinion  Help candidates know their constituent's feelings  Help the news media see how informed the public is  Help predict who will win the election S0, to measure Public Opinion we can analyze…   Interest Group Members, Election Results, Media, Personal Contacts
  18. 18. Example… Source: http://www.gallup.com/poll/111256/Obama-Viewed-Winner-Third-Debate.aspx

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