What are special interest groups?
An interesting group???
Private organizations that try
to all persuade elected
officials to respond to shared
attitudes of its members
Interest Groups? Political Parties?
They’re all the same…right?
Interest groups do not nominate members
to win elections & hold public office
but, they do influence elections
IG’s represent specific interests, unlike PP’s
that represent a whole range of public
Interest Groups: The Positives
Representation based on
attitudes, not geography
Are a way for average
voter to participate in
Interest Groups: The Negatives
Some have influence that
is disproportionate to
their size ($$$)
History of illegal tactics:
Types of Interest Groups…
Business and Trade Labor Unions Agricultural
National Association United Mine Associated Milk
of Retail Grocers Workers of America Producers
Professional Promote Causes
American Bar The League of
Association Women Voters
The actions Interest Groups’ take to
affect the passage or content of laws
that would most affect their members.
Lobbyists persuade legislators/policy
makers to share their point of view.
Techniques: media reports, provide
information to Congress, prepare bills,
Pick ONE issue important
State YOUR opinion on
Create a name for the
Interest Group you would
create to address this…
AND PUBLIC OPINION
Unit III - Influencing Government
The Role of the Media
In Elections, the media provides
This information helps shape
people’s opinions on issues that are
key to the election.
Television / Radio
Provide“sound bites”…little detailed info
/ TV Ads
Packaging: applying good marketing
techniques to a candidate
Candidates American flags
(or current President) are usually shown
appear on TV during a
wearing a suit & tie political speech
Candidate is seen
reading to children
as part of a
Appealing to Americans
These ads appeal to some factor(s) that
is/are important to Americans.
They only work if the politicians understand
what the people want!!!
So How Do We Know
What People Want?
Understanding what the public thinks
about a given issue is the job of
Professional statisticians who collect data
and analyze it to provide useful
information to political groups.
Pubic Opinion Polls
Pollsters make use of polls to collect data
Probably the best way of gathering public opinion
Help candidates know their constituent's feelings
Help the news media see how informed the public is
Help predict who will win the election
S0, to measure Public Opinion we can analyze…
Group Members, Election Results, Media,