Social Media Inside your Businesss 061809

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A brief presentation at a Meetup event to expose ways to use social media internally for companies.

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  • The ChallengeTo implement a cost effective and time efficient recruitment and talent acquisition strategy using both traditional and newer methods (including and especially social media) that will result in reaching targeted candidates within the emerging social media industry.  The ActionImplemented use of MOVO Mobile SMS messaging (“VIP Career Club”) on consistent (corporate website) and “as needed” (job fairs) basis. Implemented use of LinkedIn’s Corporate Recruiter Solution Introduced and enhanced Corporate Page on Face Book and LinkedInJoined targeted LinkedIn Groups to attract specific and passive candidatesEnhanced Employee Referral Bonus program to include more financial incentives and ease of participation (convenience) for employees to reach their “friends and followers” by creating templates and consistent message, call to action, etc.Utilizing various Twitter hash tags to announce job openings (currently used sparingly due to realized potential for overwhelming response)Utilizing internal messaging system (Yammer) to promote job openings  The ResultSuccessfully attracted top talent at executive, director and staff levelsSignificantly reduced cost of and staff time spent in recruitment and selection process Significantly reduced recruitment advertising costs and recruitment agency fees (typically 10-25% of annual salary)Provided high touch interaction through direct outreach to targeted candidates or companiesCreated ease of use and convenience feature and VIP treatment (mobile campaign)Increased company name recognition through all above efforts
  • Social Media Inside your Businesss 061809

    1. 1. Social Media for Business<br />Social Tools for Employee Engagement + Internal Communications<br />Jason Breed<br />@JasonBreed<br />Senior Director, Social Media Specialist<br />June 18, 2009<br />
    2. 2. All information is proprietary and confidential. 1<br />Discussion Points<br /><ul><li>Cost of Communicating
    3. 3. Internal
    4. 4. External
    5. 5. Developing an Internal Knowledge Capture
    6. 6. Human Resources</li></li></ul><li>2<br />Internal Micro-Messaging<br />Business Problem: <br />Communicating at the speed of SaaS<br />Benefits:<br /><ul><li> Significant increase in communication
    7. 7. Reduce internal email more than 60%
    8. 8. Instant Solutions</li></ul>2<br />
    9. 9. 3<br />External Micro-Messaging<br />Business Problem: <br />Awareness in the marketplace, thought leadership<br />Benefits:<br /><ul><li>Business Development
    10. 10. Analyst Awareness</li></ul>3<br />
    11. 11. 4<br />MOVO Mobile<br />Business Problem: Personalized Communications, Crisis Communications<br />Benefits:<br /><ul><li>Reach all employees ANYTIME, ANYWHERE
    12. 12. Emergency (hurricane) alerts
    13. 13. Recruitment Enabler</li></ul>4<br />
    14. 14. 5<br />Intranet 2.0<br />Business Problem: Knowledge Management, Employee Development (product/services information, sales processes)<br />Benefits:<br /><ul><li>One location for everything
    15. 15. Simple navigation
    16. 16. Latest information</li></ul>5<br />
    17. 17. All information is proprietary and confidential. 6<br />HR - Recruiting<br />Challenge:<br />To implement a cost effective and efficient employee engagement as well as talent acquisition strategy using both traditional and newer methods (e.g., social media) that will result in increased communication reaching targeted candidates within the emerging social media industry.<br />Solution:<br /><ul><li>Target LinkedIn Groups
    18. 18. Started LinkedIn Corporate Recruiting Solution
    19. 19. Replaced Monster, classifieds w/ targeted/passive approach (LinkedIn, Facebook, Craigslist, employee bonus)
    20. 20. Created FB & LI corporate presence
    21. 21. Created VIP Career Club (used for prospects and build database from career fairs)
    22. 22. Specific Twitter strategy for HR, job announcements, etc.</li></ul>Result:<br /><ul><li>Reduced headcount
    23. 23. Eliminated Recruiter Fees
    24. 24. Getting much higher caliber prospects!</li></li></ul><li>7<br />LinkedIn<br />Business Problem: To implement a cost effective and time efficient recruitment and talent acquisition <br />Benefits:<br /><ul><li>Attracted top talent
    25. 25. Reduced cost of and staff time spent in recruitment
    26. 26. Reduced recruitment advertising and agency fees </li></ul>7<br />

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