FB Group Opt ins
2000 150
1500 112.5
1000 75
500 37.5
0 0
21st October 4th Nov 18th Nov
results
• market awareness at zero cost
• engage with readership
• works best for series books / multiple book author / genre
• serendipity
• author platform
• People expect free
• An email address is a good price
• Work the backlist
• A gazzillion views is going to affect
something, somewhere...
Editor's Notes
Hi, I’m Emma Barnes and I run Snowbooks which is a small 5 year old indie publisher. I also co-direct Onix Central.
I’m going to talk about ebooks as marketing tools. Our business model is to get onto in-store promotions to get our books in front of as many people as possible in store. We don’t resort to ads or launches or - well, any activity which requires money. But using ebooks has been a new and interesting way to increase the number of people we get our books in front of and I’ll share a few of our campaigns with you today.