Monitoring Your Web Identity

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For higher education Web professionals: tutorial on organizational Web identities and social software.

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Monitoring Your Web Identity

  1. 1. Monitoring Your Web Identity GETTING STARTED Higher Education Web Conference Jay Collier, Bates College October 16, 2007 www.jaycollier.net
  2. 2. MONITORING YOUR WEB IDENTITY Getting started • What is a Web identity? • Why should I care about it? • What makes monitoring possible? • How do I monitor feeds? • What content can I monitor? • How do I share my feeds? • Why should we create our own feeds?
  3. 3. WHAT IS A WEB IDENTITY? Online identity as personal freedom en.wikipedia.org/wiki/On_the_Internet,_nobody_knows_you're_a_dog
  4. 4. WHAT IS A WEB IDENTITY? Online identity as organizational attribute http://sloanreview.mit.edu/smr/issue/ 2003/spring/3/
  5. 5. WHAT IS A WEB IDENTITY? “Essential nature” reflected on the Web • A Web identity is the essential nature of a person or organization as it is manifest on the Web. • Identities are perceived as core, enduring, and distinctive. • Traditions, beliefs, competencies, and aspirations all contribute to a total Web identity. • Self-identity may differ from Web identity, due to the influence of external contributors.
  6. 6. MONITORING YOUR WEB IDENTITY Getting started • What is a Web identity? • Why should I care? • What makes monitoring possible? • How do I monitor feeds? • What content can I monitor? • How do I share my feeds? • Why should we create our own feeds?
  7. 7. WHY SHOULD I CARE? Why is monitoring important? • Our constituents are turning to off-campus producers for increasingly credible stories about us ... stories that contribute to our organizational identity. • We need to pay attention to this external content in case, during a campus emergency, fast-moving independent producers participate actively in creating and distributing coverage.
  8. 8. MONITORING YOUR WEB IDENTITY Getting started • What is a Web identity? • Why should I care about it? • What makes monitoring possible? • How do I monitor feeds? • What content can I monitor? • How do I share my feeds? • Why should we create my own feeds?
  9. 9. WHAT MAKES IT POSSIBLE? RSS: Real Simple Syndication • RSS is a simple method for notifying people when Web content is updated. • Most Web systems now provide RSS feeds automatically. • RSS feeds are easy to monitor. • Just click on RSS icon.
  10. 10. WHAT MAKES IT POSSIBLE? RSS: Real Simple Syndication • How a feed looks: in Firefox (Windows and Mac).
  11. 11. WHAT MAKES IT POSSIBLE? RSS: Real Simple Syndication • How a feed looks: in Safari (Mac and Windows).
  12. 12. WHAT MAKES IT POSSIBLE? RSS: Real Simple Syndication • How a feed looks: in IE 7 (Windows).
  13. 13. MONITORING YOUR WEB IDENTITY Getting started • What is a Web identity? • Why should I care about it? • What makes monitoring possible? • How do I monitor feeds? • What content can I monitor? • How do I share my feeds? • Why should we create our own feeds?
  14. 14. HOW DO I MONITOR FEEDS? Using a desktop application • FeedDemon ($29, Windows), Vienna (free, Mac).
  15. 15. HOW DO I MONITOR FEEDS? Using a free online monitoring service • Google Reader: basic features with blog of favorite items.
  16. 16. HOW DO I MONITOR FEEDS? Using a free online monitoring service • Bloglines: public feed collection, organized by folder.
  17. 17. HOW DO I MONITOR FEEDS? Getting started: open an account • First, create an account.
  18. 18. HOW DO I MONITOR FEEDS? Add the subscription button • Drag a “Subscribe with Bloglines” button to your browser. Get the button at: www.bloglines.com/help/easysub
  19. 19. HOW DO I MONITOR FEEDS? Start adding feeds • Go to a Web page and, if there’s an RSS feed, click on “Subscribe.” • Select the Bloglines feed options. • Click “Subscribe.” • That it!
  20. 20. HOW DO I MONITOR FEEDS? Organize your feeds • Edit your folders and feeds: reorder, drag and drop, delete.
  21. 21. MONITORING YOUR WEB IDENTITY Getting started • What is a Web identity? • Why should I care about it? • What makes monitoring possible? • How do I monitor feeds? • What content can I monitor? • How do I share my feeds? • Why should we create our own feeds?
  22. 22. WHAT CONTENT CAN I MONITOR? Mainstream news searches • News searches: via Google News, Yahoo News.
  23. 23. WHAT CONTENT CAN I MONITOR? Community and personal blogs • Google Blog Search, Technorati, Bloglines.
  24. 24. WHAT CONTENT CAN I MONITOR? Wikipedia revisions and discussions • Monitor Wikipedia articles.
  25. 25. WHAT CONTENT CAN I MONITOR? Media and bookmark sharing services • Flickr, Delicious, Google Video, YouTube.
  26. 26. WHAT CONTENT CAN I MONITOR? Web pages with no RSS feeds • Web-page-to-RSS-feed “scraper” services.
  27. 27. MONITORING YOUR WEB IDENTITY Getting started • What is a Web identity? • Why should I care about it? • What makes monitoring possible? • What content can I monitor? • How do I share my feeds? • How do I monitor feeds? • Why should we create my own feeds?
  28. 28. HOW DO I SHARE MY FEEDS? Use OPML (Outline XML) • Share outlines of news feeds, playlists, and presentations.
  29. 29. HOW DO I SHARE MY FEEDS? Mark feeds as public • Select folders and feeds you’d like to share.
  30. 30. HOW TO SHARE FEEDS? Share your public URL • Public feeds (not private feeds) are now available to view.
  31. 31. HOW TO SHARE FEEDS? Others can monitor public feeds with you • Colleagues can import your public feeds into their reader. They can download your feed list ... ... and import into their own account
  32. 32. HOW TO SHARE FEEDS? Forward items on to colleagues • Go to an item, forward the URL via e-mail. jay.collier@thecompass.com
  33. 33. MONITORING YOUR WEB IDENTITY Getting started • What is a Web identity? • Why should I care about it? • What makes monitoring possible? • How do I monitor feeds? • What content can I monitor? • How do I share my feeds? • Why should we create our own feeds?
  34. 34. WHY SHOULD WE CREATE OUR OWN FEEDS? Share knowledge with the academic world • A new way to promote campus stories to those who are targeted interests: students, communications staff, professional colleagues. • A new way for faculty and staff to establish recognition in an academic or professional field of endeavor. • An important way to balance external contributions to our Web identity. • An easy way to join the social Web. Feed sharing is already integrated with things you may already be doing.
  35. 35. WHY SHOULD WE CREATE OUR OWN FEEDS? Share public bookmarks with annotations
  36. 36. WHY SHOULD WE CREATE OUR OWN FEEDS? Share scholarly and research imagery
  37. 37. WHY SHOULD WE CREATE OUR OWN FEEDS? Share literary reviews & recommendations
  38. 38. WHY SHOULD WE CREATE OUR OWN FEEDS? Share film reviews & recommendations
  39. 39. WHY SHOULD WE CREATE OUR OWN FEEDS? Share music reviews & recommendations
  40. 40. WHY SHOULD WE CREATE OUR OWN FEEDS? Monitor restricted feeds
  41. 41. WHY SHOULD WE CREATE OUR OWN FEEDS? Using RSS feeds in Web pages (WordPress)
  42. 42. WHY SHOULD WE CREATE OUR OWN FEEDS? Using RSS feeds in Web pages (RSS2HTML)
  43. 43. WHY SHOULD WE CREATE OUR OWN FEEDS? Using RSS feeds in services (Facebook) FROM DELICIOUS FROM FLICKR FROM LIBRARYTHING FROM LAST.FM
  44. 44. MONITORING YOUR WEB IDENTITY Now, it’s your turn Please share your monitoring experiences ... Jay Collier www.jaycollier.net jcollier@bates.edu

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