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Business English Writing


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Business English Writing

  1. 1. BUSINESS ENGLISH WRITING Redacción del Ingles Empresarial “ BUSINESS WRITING BASICS” Por- Joanna Almendral
  2. 2. OBJECTIVE: To review important key aspects of good business writing in English, especially for letters and emails. Repasar aspectos importantes de la redacción apropiada en el Inglés especialmente para cartas y correos electrónicos. BUSINESS ENGLISH WRITING
  3. 3. Content A)Good Professional Image. B) Emails and letter purposes. C) Importance of the writer. D) Informal and Formal English. E)Opening and Closing Greetings. F) Conclusions. BUSINESS ENGLISH WRITING
  4. 4. WHAT MAKES A GOOD PROFESSIONAL IMAGE IN BUSINESS WRITING? 2-3 IDEAS. <ul><li>___________________ </li></ul><ul><li>___________________ </li></ul><ul><li>___________________ </li></ul>BUSINESS ENGLISH WRITING
  5. 5. Think about this in e-mails and letter purposes- For terms of clear understanding when writing an email this one has to be focus on ________. BUSINESS ENGLISH WRITING Answer- R_ _d_ r
  6. 6. Important: Identify yourself The customers need to know where they know you from, since everyone deals with so many emails and letters. BUSINESS ENGLISH WRITING
  7. 7. INFORMAL OR FORMAL STYLE? <ul><li>INFORMAL ENGLISH </li></ul><ul><li>Relaxed, informal spoken style: discussion. Prepositional verbs (went-up, check in, care for, etc.) </li></ul><ul><li>Relaxed, simplified, chat, very informal spoken style. Repetitions. </li></ul><ul><li>SLANGS, IDIOMATIC EXPRESSIONS. </li></ul><ul><li>ACTIVE VOICE </li></ul><ul><li>FORMAL ENGLISH </li></ul><ul><li>Jargon, very formal language style use in reports, technical studies. Exclusively written English. </li></ul><ul><li>Written, formal, clear. Found in the press or documents for educated readers. </li></ul><ul><li>Written style for </li></ul><ul><li>general public, scripted </li></ul><ul><li>radio or TV news. </li></ul><ul><li>PASSIVE </li></ul><ul><li>STRUCTURES </li></ul><ul><li>WORDS FROM </li></ul><ul><li>LATIN ORIGIN </li></ul>BUSINESS ENGLISH WRITING
  8. 8. Example sentences with different levels of formality but keeping the essential idea: 1. Essential measures should be undertaken at the earliest opportunity. 2. One should undertake any necessary measures at the earliest opportunity. 3. You should do whatever you have to as soon as you can. Can you answer correctly which sentence goes from less formal to more formal? BUSINESS ENGLISH WRITING Levels of Formality
  9. 9. Opening and closing Greetings <ul><li>Methods to do opening </li></ul><ul><li>“ Dear Mr./Ms./Mrs.” </li></ul><ul><li>“ Hereby you are informed that....” </li></ul><ul><li>Methods to do the closing </li></ul><ul><li>“ Kind Regards” </li></ul><ul><li>“ Truly Yours” </li></ul><ul><li>Finish with Section 4 A and B. </li></ul><ul><li>Letters: 1 page </li></ul><ul><li>E-mail: 2 –3 short paragraphs </li></ul>BUSINESS ENGLISH WRITING
  10. 10. Conclusion Business English writing requires formality. Be precise, brief, respectful and focus to the reader. Do not use contractions, idiomatic expressions and incorrect grammar (specially with the verb tenses and nouns). Search for synonyms so you would avoid repetition of the same word. Introduction, Content and Conclusion.