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Trade Show Giveaways


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Trade Show giveaways and Trade Show promotional products information

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Trade Show Giveaways

  1. 1. The Power of Promotional Products and Trade Shows (the facts)
  2. 2. Items used to promote a product, service or company program, including advertising specialties, premiums, incentives, business gifts, awards, prizes, commemoratives and other imprinted or decorated items What are Promotional Products?
  3. 3. How big is the Promotional Products Industry? $ 18,013,763,752 Source: The PPAI 2005 Sales Volume Estimate
  4. 4. Top Buyers of Promotional Products by Industry 1. Education 2. Financial 3. Healthcare 4. Not for Profit 5. Construction 6. Government 7. Trade, Professional Associations, etc. 8. Real Estate 9. Automotive 10. Professional: Doctors, Lawyers, etc.
  5. 5. Effectiveness of Promotional Products at Tradeshows <ul><li>62.6% of trade show </li></ul><ul><li>attendees stated they received </li></ul><ul><li>a promotional product </li></ul><ul><li>71.6% of attendees who </li></ul><ul><li>received a promotional product </li></ul><ul><li>remembered the name of the </li></ul><ul><li>company that gave them the </li></ul><ul><li>product </li></ul><ul><li>76.3% of attendees had a </li></ul><ul><li>favorable attitude toward the </li></ul><ul><li>company that gave them the </li></ul><ul><li>product </li></ul>A 2003 Study by Georgia Southern University
  6. 6. Are Pre-show mailings with Promotional Product Offerings More Effective in Increasing Booth Traffic Than Mailings Without? ∙ Including a promotional product with a pre-show mailing or an offer of apromotional product increases the likelihood of an attendee stopping by a tradeshow booth ∙ As a general rule, promotional products of greater value generate more sales leads than products of lower value A 2004 study by Georgia Southern University
  7. 7. Impact, Exposure and Influence of Promotional Products Reach: ∙ 71% of business travelers randomly surveyed at DFW Airport reported receiving a promotional product in the last 12 months ∙ 33.7% of this group had the item on their person - a coveted location for advertising <ul><li>Recall: </li></ul><ul><li>76.1% of participants could recall the name of the advertiser on the promotional product that they received in the past 12 months </li></ul><ul><li>In comparison only 53.5% of participants could recall the name of an advertiser they had seen in a magazine or newspaper in the previous week. </li></ul>A 2004 Study by L.J Market Research
  8. 8. To promote traffic at its booth, an exhibitor sent invitations to 4900 trade show registrants. Registrants were further broken down into smaller groups, each of which received from zero to three gifts(before, at, and/or after the show). The researchers measured booth traffic, post-show memory of having received the invitation and goodwill toward the company. A 1991 Study by Exhibit Surveys, Inc
  9. 9. Findings: <ul><li>Invitation response (booth traffic)was significantly higher for </li></ul><ul><li>groups A, B, and C(who all received an invitation to receive a gift </li></ul><ul><li>at the show) than for Groups D and E (who did not). </li></ul><ul><li>The response rate was highest for Group B (11.6%), whose </li></ul><ul><li>members received a gift set (a coaster before the show and a </li></ul><ul><li>matching mug at the show). This is 61% higher then the runner </li></ul><ul><li>up (Group C) and almost 3x higher then Groups D and E </li></ul><ul><li>Group B also showed the most goodwill (positive feelings) </li></ul><ul><li>towards the company. </li></ul>A 1991 Study by Exhibit Surveys, Inc
  10. 10. The findings demonstrate the effectiveness and flexibility of using promotional products to: <ul><li>Increase Customer Awareness </li></ul><ul><li>Increase Goodwill </li></ul><ul><li>Increase traffic at the trade show exhibit </li></ul>
  11. 11. Trade Shows Booth Visitation Rates
  12. 12. The use of promotional products in this study increased: <ul><li>Booth visitation </li></ul><ul><li>Remembrance of the invitation </li></ul><ul><li>Feelings of goodwill </li></ul>
  13. 13. Create a tiered approach! 1 . Pre –Show Buzz Builder Get a list of attendees, send incentives to check out your booth!
  14. 14. Create a tiered approach! 2 . In – Booth Traffic Builder Grab attendees’ attention! Fun products that blink and light up; food to satisfy their appetites! After the introduction give them an additional gift to keep and remember you by!
  15. 15. Create a tiered approach! 3. After show Follow – Up Show appreciation and keep you name on your potential client’s mind. In addition, a follow up gift will really reflect positively on you client.
  16. 16. Your personal strategy: <ul><li>Separate yourself from the </li></ul><ul><li>competition! </li></ul><ul><li>Let create </li></ul><ul><li>unique, individual solutions for </li></ul><ul><li>your tradeshow needs. </li></ul>