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Djurskyddet Malmö

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tisdag den 2 mars 2010
Djurskyddet Malmö
                2010 03 01
tisdag den 2 mars 2010
Ulrika Rudqvist & Kristin Heinonen
                         Marknadsstrateg & internetstrateg på
                         Good Old.

                         Strategi, utveckling, form och
                         marknadsföring inom digitala medier.

                         Kunder: Bonniers, Berlingske, LTH,
                         Malmö Turism, Ängavallen, Mindpark,
                         Broström.



tisdag den 2 mars 2010
Agenda
                         Sociala medier
                         Social marknadsföring
                         Digital närvaro
                         Diskussion




tisdag den 2 mars 2010
Sociala medier
                         http://www.flickr.com/photos/fstorr/168966590/
tisdag den 2 mars 2010
Sociala medier är...

                    Sociala medier betecknar aktiviteter som
                    kombinerar teknologi, social interaktion
                    och användargenererat innehåll
                    - Wikipedia




tisdag den 2 mars 2010

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Djurskyddet Malmö

  • 1. tisdag den 2 mars 2010
  • 2. Djurskyddet Malmö 2010 03 01 tisdag den 2 mars 2010
  • 3. Ulrika Rudqvist & Kristin Heinonen Marknadsstrateg & internetstrateg på Good Old. Strategi, utveckling, form och marknadsföring inom digitala medier. Kunder: Bonniers, Berlingske, LTH, Malmö Turism, Ängavallen, Mindpark, Broström. tisdag den 2 mars 2010
  • 4. Agenda Sociala medier Social marknadsföring Digital närvaro Diskussion tisdag den 2 mars 2010
  • 5. Sociala medier http://www.flickr.com/photos/fstorr/168966590/ tisdag den 2 mars 2010
  • 6. Sociala medier är... Sociala medier betecknar aktiviteter som kombinerar teknologi, social interaktion och användargenererat innehåll - Wikipedia tisdag den 2 mars 2010
  • 7. Världens 10 största sajter 1. Google 2. Facebook 3. Yahoo USA 4. Youtube 5. Windows Live 6. Wikipedia 7. Blogger 8. MSN 9. Baidu 10. Yahoo Japan http://www.flickr.com/photos/ caveman_92223/3185534518/ tisdag den 2 mars 2010
  • 8. Se Google och sociala nätverk som er startsida. http://www.flickr.com/photos/luc/1804295568/ tisdag den 2 mars 2010
  • 9. Skapa - Dela - Lagra - Integrera http://www.addthis.com tisdag den 2 mars 2010
  • 10. Sociala nätverk är kanaler - inte budskap. http://www.flickr.com/photos/circo_de_invierno/ 2502220606/ tisdag den 2 mars 2010
  • 11. Behovet av att samla och sortera. http://www.tripadvisor.com tisdag den 2 mars 2010
  • 12. Social marknadsföring http://www.flickr.com/photos/fstorr/168966590/ tisdag den 2 mars 2010
  • 13. Twitter http://www.twittercom/angavallen tisdag den 2 mars 2010
  • 14. Flickr http://www.twittercom/angavallen tisdag den 2 mars 2010
  • 15. Youtube tisdag den 2 mars 2010
  • 24. Mikrodonationer ✦ Genombrott i och med Haitikatastrofen tisdag den 2 mars 2010
  • 25. Mikrodonationer ✦ Genombrott i och med Haitikatastrofen ✦ Baserat på enkelhet, närhet, snabbhet tisdag den 2 mars 2010
  • 26. Mikrodonationer ✦ Genombrott i och med Haitikatastrofen ✦ Baserat på enkelhet, närhet, snabbhet ✦ Fördelar: slipper lämna ut kort, allt mer etablerat tisdag den 2 mars 2010
  • 27. Mikrodonationer ✦ Genombrott i och med Haitikatastrofen ✦ Baserat på enkelhet, närhet, snabbhet ✦ Fördelar: slipper lämna ut kort, allt mer etablerat ✦ Nackdel: avgifter tisdag den 2 mars 2010
  • 28. Röda Korset tisdag den 2 mars 2010
  • 29. Enkelhet + transparens tisdag den 2 mars 2010
  • 31. Slacktivism funkar ✦ Sedan jordbävningskatastrofen inträffade i Haiti har Röda Korset hittills samlat in drygt 12 miljoner kronor. tisdag den 2 mars 2010
  • 32. Slacktivism funkar ✦ Sedan jordbävningskatastrofen inträffade i Haiti har Röda Korset hittills samlat in drygt 12 miljoner kronor. ✦ Det mesta av pengarna har kommit på elektronisk väg via sms och organisationens hemsida. tisdag den 2 mars 2010
  • 33. Slacktivism funkar ✦ Sedan jordbävningskatastrofen inträffade i Haiti har Röda Korset hittills samlat in drygt 12 miljoner kronor. ✦ Det mesta av pengarna har kommit på elektronisk väg via sms och organisationens hemsida. ✦ - Det är rekord att få in så här mycket och så här snabbt, säger pressekreteraren Karin Tengby, och påpekar att efter tsunamikatastrofen hade man inte möjligheten att lika enkelt samla in pengar via sms och nätet. tisdag den 2 mars 2010
  • 34. tisdag den 2 mars 2010
  • 37. Innehåll ✦ Vem sköter innehåll? tisdag den 2 mars 2010
  • 38. Innehåll ✦ Vem sköter innehåll? ✦ Vad har ni som är unikt och lockande? tisdag den 2 mars 2010
  • 39. Innehåll ✦ Vem sköter innehåll? ✦ Vad har ni som är unikt och lockande? ✦ Varför ska jag besöka er sida/ge er pengar och inte Djurskyddet Sverige? tisdag den 2 mars 2010
  • 40. Tack! ✦ kristin@goodold.se ✦ ulrika@goodold.se ✦ goodold.se/blog/attention ✦ slideshare.net/ulrikarudqvist ✦ twitter.com/UlrikaRu ✦ twitter.com/kristinheinonen ✦ tel: 0731-513154 (Ulrika) ✦ tel: 0768-942656 (Kristin ✦ www.goodold.se tisdag den 2 mars 2010