Optimal Market Assessment: Hidden Data Software

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Optimal Market Assessment: Hidden Data Software

  1. 1. Mercyhurst Operational Security Team 28 October 2008 Strategic Intelligence
  2. 2. Restatement of Tasking <ul><li>What are the optimal markets for hidden data detection and cleansing software? </li></ul>
  3. 3. Optimal Markets <ul><li>An optimal market is defined (in order of importance) as: </li></ul><ul><li>Primarily US locations, central to Alabama </li></ul><ul><li>Enterprise focused (number of employees and revenue) </li></ul><ul><li>Use and need to protect confidential information </li></ul><ul><li>Heavily use Microsoft Office and PDF files </li></ul><ul><li>Have a need for a solution to the hidden data problem </li></ul>
  4. 4. Key Findings <ul><li>Out of the 12 industries the analysts examined, the education and legal industries will likely be the optimal vertical markets for hidden data software </li></ul><ul><li>The education and legal industries are the strongest demonstrators of: </li></ul><ul><ul><li>The corporate characteristics initially specified in the tasking </li></ul></ul><ul><ul><li>An overriding need for a hidden data software solution </li></ul></ul>
  5. 5.
  6. 6. Education Industry <ul><li>The education industry on average: </li></ul><ul><ul><li>Scored the highest for Industry Security Need </li></ul></ul><ul><ul><li>Included institutions with an employee base of 500+ and a yearly revenue of $40-$80 million </li></ul></ul><ul><ul><li>Included institutions located within 200-300 miles of ManTech </li></ul></ul><ul><li>Internet domain search revealed a total of 39,037 PDF and Microsoft documents </li></ul>
  7. 7. Legal Industry <ul><li>The legal industry on average: </li></ul><ul><ul><li>Scored the second highest for Industry Security Need </li></ul></ul><ul><ul><li>Included companies with an employee base of 500-1000 and a yearly revenue of $40-$80 million </li></ul></ul><ul><ul><li>Included companies located within 200-300 miles of ManTech </li></ul></ul><ul><li>Internet domain search revealed a total of 3,485 PDF and Microsoft documents </li></ul><ul><ul><li>Ratio of documents to companies is approximately 497:1 </li></ul></ul>
  8. 8. MCDM Overview <ul><li>Multi-Criteria Decision Making </li></ul><ul><ul><li>Answers requirement by narrowing down a list of choices to a “best choice” </li></ul></ul><ul><ul><li>Choices evaluated on a set of measurable criteria </li></ul></ul><ul><ul><li>Outcome organized in MCDM Matrix </li></ul></ul>
  9. 9. MCDM Method <ul><li>Choices: Selection of companies, located within the state of Alabama and the greater Atlanta area </li></ul><ul><li>Criteria: For each criterion, the analysts assigned the company a value from 1-3 (low-high) </li></ul><ul><li>After the analysts evaluated all 8 areas of the company, they totaled the numbers and ranked the companies according to grand total </li></ul>
  10. 10. Matrix Criteria <ul><li>Location </li></ul><ul><li>Competitive Market Penetration </li></ul><ul><li>Number of Employees </li></ul><ul><li>Revenue </li></ul><ul><li>Company PDF Exposure </li></ul><ul><li>Company Microsoft Document Exposure </li></ul><ul><li>Industry Security Need </li></ul><ul><li>Document Integrity Sampling </li></ul>
  11. 11. Thank You <ul><li>Any Final Questions? </li></ul>
  12. 12. Contact Information

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