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Social media for business owners abite 2010


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Social media for business owners abite 2010

  1. 1. Social Media for Business Owners Attract, Engage & Retain Presenter: Anup Batra
  2. 2. Why use social media to attract customers ? <ul><li>The average Australian spends more time on Facebook than watching TV </li></ul><ul><li>Social media has the unique ability of delivering targeted messages to specific audiences </li></ul><ul><li>Using social media, we can create a buzz about our brand </li></ul>www. Search Engine Rankings. com .au
  3. 3. Growth of social media
  4. 4. Popular social media
  5. 5. Social Media Strategy <ul><li>Who are your target audience? </li></ul><ul><li>What appeals to them/excites them? </li></ul><ul><li>Where do they spend maximum amount of time online? </li></ul><ul><li>How does your social media strategy integrate with your overall marketing strategy? </li></ul>www. Search Engine Rankings. com .au
  6. 6. Types of Social Media <ul><li>Blogs </li></ul><ul><li>Forums </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Bookmarking </li></ul><ul><li>Micro Communities </li></ul>www. Search Engine Rankings. com .au
  7. 7. Golden Rules for Blogging <ul><li>What do your audience value? </li></ul><ul><li>Thought provoking, humorous, intellectually stimulating, controversial? </li></ul><ul><li>Opinionated or objective? </li></ul><ul><li>Design influences visitor experience </li></ul>www. Search Engine Rankings. com .au
  8. 8. Golden rules for Blogging.. <ul><li>Make them part of the experience </li></ul><ul><li>Link your Blog to Facebook and Twitter </li></ul><ul><li>RSS Feeds </li></ul><ul><li>Make your blog visible in the blogosphere </li></ul><ul><li>Make your blog a link magnet </li></ul>www. Search Engine Rankings. com .au
  9. 9. Case Study 19K + Fans/Likes
  10. 10. How to make your Blog Sell <ul><li>Make your blog popular with the right audience </li></ul><ul><li>Give them a reason to keep coming back to your blog </li></ul><ul><li>Have appropriate offers & call to action on your blog </li></ul><ul><li>Optimise your Blogposts </li></ul>www. Search Engine Rankings. com .au
  11. 11. Forums <ul><li>A feeling of community </li></ul><ul><li>Word of Mouth on steroids </li></ul><ul><li>Forums & Search </li></ul>www. Search Engine Rankings. com .au
  12. 12. Facebook <ul><li>Buy,sell and trade with the facebook community using </li></ul><ul><li>Create a facebook business page </li></ul><ul><li>Invite your contacts to join your facebook page </li></ul>www. Search Engine Rankings. com .au
  13. 13. Grow your presence <ul><li>Run competitions or specials on your facebook page </li></ul><ul><li>Create a sense of mystery about your page </li></ul><ul><li>Add interesting applications to stimulate interest </li></ul><ul><li>Use your other channels of marketing to feed into your facebook page </li></ul>www. Search Engine Rankings. com .au
  14. 14. Monetise your presence <ul><li>Yes, you can sell on facebook! </li></ul><ul><li>Make your facebook friends/fans feel special by making them ‘facebook only offers’ </li></ul>www. Search Engine Rankings. com .au
  15. 15. Q&A <ul><li>Phone: 1300 766 665 </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul><ul><li>Stand: </li></ul>WWW.SEARCHENGINERANKINGS.COM.AU Sydney Melbourne