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Cap 12 5 Ways U Can Join The Conversation

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Cap 12 5 Ways U Can Join The Conversation

  1. 1. Monserrat Alba Maya 5 Formas de Unirte a la Conversación.
  2. 2. <ul><li>Escucha fuera de tu entorno, </li></ul><ul><li>Ve a tu competencia directa sin olvidar, además observar a la indirecta, </li></ul><ul><li>Y menos aún olvides observar y analizar lo que sucede con mercados diferentes al tuyo, </li></ul><ul><li>Escucha todo lo que los usuarios tengan que decir, cosas buenas, malas, chistosas… </li></ul>1.- Escuchar…
  3. 3. 1.- Escuchar…
  4. 4. 2.- Responder… <ul><li>Pon atención a todo lo que se dice, </li></ul><ul><li>Pon énfasis en las quejas, </li></ul><ul><li>Haz de las cosas malas tus ventajas, </li></ul><ul><li>Do not feed the trolls, </li></ul><ul><li>Y finalmente… responde!! </li></ul>
  5. 5. 3.- Unirte a una Conversación que ya está en proceso. <ul><li>Cuando te des cuenta de que hay comentarios acerca de ti (blogs, news, etc) únete a la conversación y entiende todo lo que se dice. </li></ul><ul><li>Averigua que les molesta y que les agrada. </li></ul>
  6. 6. 4.- Catalizar la Conversación. <ul><li>Cuando descubras una conversación empújala, fortalécela y acelera su desarrollo, regala muestras de tu producto para que se diga todo lo que quieres y no oír. </li></ul>
  7. 7. 5.- Iniciar una Conversación. <ul><li>Se TÚ el que propicie esa charla de descubrimientos. </li></ul>

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