Drink With Me, LLC
Your target customers are out
spending money and having fun
with drinks in their hands!
Media Kit 2009
Get Noticed With
Drinking Glass Advertising
ABOUT US DRINKING GLASS ADVERTISING ADVANTAGES
Drink With Me, LLC produces and distributes drinking glass Long impression times. Your ad gets 20-30 minutes in the
advertising targeting socially and physically active adults with hands (literally) of your target audience, per impression!
disposable income. We negotiate agreements with popular
Exceptional read-through. 95% of patrons read the
restaurants, pubs, sports bars and golf courses to supply them
advertising on the glass, with near perfect recall.
with high-quality drinkware imprinted with their identity along
Exclusive ads. Only one business specialty is allowed per set
with local business advertisements.
of glasses, with first rights for all renewals.
High frequency. Up to 6 months of highly repetitive
WHY IT WORKS
exposure across multiple popular venues in a target market.
Eating, drinking and social interaction are basic human needs.
Precision targeting. Advertising packages are strategically
Most socially and physically active adults with disposable
grouped and clustered for pinpoint demographic control.
income patronize restaurants and bars to fulfill these needs.
Low cost. Rates are a tiny fraction of what you pay for print,
The “drink” is the most intimate non-human connection a
radio, billboards and mailers.
person makes in an eating and drinking establishment. It is
the first item ordered and the last thing set down. It is
carefully pondered and meticulously selected. When served, it
refreshes, relaxes and satisfies. The drink is handled, nursed
Our high-quality, attractive
and protected throughout the visit. glasses are used to serve beer,
water, tea, soda and mixed drinks.
Given the unique prominence of the drink, the outside of the
drinking glass presents a highly visible and desirable space on
which to place an ad inviting people to your business. You are
able to catch your potential customer’s attention in a relaxed
atmosphere for an extended period of time while they are in a
good mood—free of distractions from work, traffic and
Your target customers are in a comfortable position where
they are most receptive to advertising and have adequate
time to think about your ad, revisit it, write down your
information, enter a number in their cell phone or snap a
photo of the glass to redeem your special offer.
Drink With Me, LLC
ADVANTAGE - LONG IMPRESSION TIMES ADVANTAGE - HIGH FREQUENCY
Compared to all other forms of media, Drink With Me glasses Patrons see your ad multiple times as they visit their favorite
engage your target customer for the longest period of time. establishments over and over throughout the program period.
For 20-30 minutes, the premium Drink With Me glass interacts Your ad is also reinforced when patrons visit other
with your target consumers. establishments included in your selected advertising packages.
When the glass is served among groups of friends or family, A glass has a life expectancy of about 40 drinks before it
your brand message is exposed to many more people than breaks or “walks away.” If a glass grows legs, it ends up in
just the drinker. The novelty of the glass often sparks someone’s home for an indefinite period of time, extending
your advertising reach.
conversations about the advertisers.
With these unusually long impression times, you can quickly
educate the local population about your products or services.
Average Time Consumers Engage With Advertising Media
Drink With Me
A typical advertising package delivers a truckload of
72 cases (1728 glasses)—enough for 69,120 impressions!
ADVANTAGE - PRECISION TARGETING
50 150 250
100 200 300 You select from advertising packages that include popular and
Time in Seconds
trendy establishments in your primary target area catering to
a specific demographic. Up front, you know exactly which
ADVANTAGE - EXCEPTIONAL READ-THROUGH
establishments will feature your ad, allowing you to target
Studies of drink advertising show 95% of patrons recall one or
your demographic with laser precision.
more ads. You have a captive audience who can’t help but
read the glass like a cereal box.
ADVANTAGE - LOW COST
Ads are typically viewed several times and are conveniently
available to pass the time when, for instance, a partner gets For a minimal investment, Drink With Me provides huge
up to go to the restroom or someone is looking for a exposure for about $2 per day in each establishment—or just
conversation starter. a few pennies per 20-30 minute impression.
Advertising dollars are not wasted. Because drinking glass
advertising delivers long impressions to your exact
ADVANTAGE - EXCLUSIVE ADS
demographic for an extended period of time in a concentrated
We limit advertising space to only one business specialty per
area, you spend substantially less money and hit a much
set of glasses. With multiple package buys, you can prevent
higher percentage of your desired target market.
competitors from advertising in your target area. Once we
You save money by minimizing media waste associated with
have eight advertising tiles committed for a package, we are
broadcasting to the masses via radio, TV, print, billboards and
To lock-in your exclusive advertising spots today, call 713-592-6643
Drink With Me, LLC
AD SPECIFICATIONS AD CONTENT GUIDELINES
Unlike other media, Drink With Me pricing is inclusive of all Please keep in mind that children and families will view your
artwork design, materials and print. However, if you prefer to ad. We will only accept venue appropriate ads. We will contact
produce your own artwork, our designers will assist you with you for changes if we, or one of the restaurants or bars in
the tricky artwork set-up for silk screening on a tapered glass. your packages, have any issues.
When you provide files to us, we accept Adobe Illustrator and
InDesign. Provide all support files in *.psd, *.tif, *.ai, *.eps
and/or *.pdf. Include all necessary fonts.
Metro-wide programs. We will accept a limited number of
Artwork should be submitted in pure black and white to fit
advertisers seeking exclusive city- or territory-wide advertising
your ad space with a 1/16” clear border within the maximum
coverage with our glasses.
size. Fonts should be sans serif (Arial bold or Arial Black
Double tile advertising. We permit two double tile ads per
preferred) and not smaller than 8 pt. Only vector line art or
set of glasses.
300 dpi black and white raster images are permitted for
graphics. Screens, gradients and half-tones are not allowed. Multiple package buys. We offer discounts for multiple
Keep all line weights and gaps throughout graphics and fonts package buys.
greater than 1 pt. to prevent bleeding and fills.
Future package buys. For a small deposit, we will hold
exclusive ad space open for you for packages or territories
containing establishments for which we have not yet secured
Wrap is screen printed
and fired at 1100°F for a
This section reserved for restaurant/bar identity
Advertiser Double Tile
Advertiser Single Tile
3-5/8” x 1-1/8”
1-3/4” x 1-1/8”
(only 2 double tiles permitted per glass)
Drink With Me, LLC • P.O. Box 27103 • Houston, TX 77227
713-592-6643 (main) • 713-592-6646 (fax) • DrinkWithMe.Austin@yahoo.com