Investment in The Coconut Industry by Nancy Cheruiyot
BBC's Creative Future in Music
1. The BBC's Creative Future
'Music'
•Personalisation and immediacy are going to be critical on
broadband, mobile and podcasting.”
The BBC are becoming increasingly aware of non-linear
medias and are therefore preparing for a future of audience
choice against a set structure.
• “Commissioning and promoting new music.”
The BBC feel it is important to commission and promote new
music and musical talent as part of their entertain, educate
and inform moto.
• Develop existing output.
Build on platforms that are already successfully bringing
music to the public