GossipCast Presentation

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GossipCast Presentation

  1. 1. Page
  2. 2. Page MSN Entertainment Podcast Objectives 1.  To provide an additional option for media consumption to the MSN Entertainment audience  2.  To create a new revenue generating product through sponsorship advertising opportunities  3.  To support the message currently being communicated to consumers by MSN’s No One Wants To Look Dumb ad campaign  4.   To provide brand extension for MSN Entertainment
  3. 3. The Podcast Consumer Revealed 2008 Study The audience for audio podcasts grew 38% in the last year The audience for video podcasts grew 45% in the last year About 30% of regular Internet users have downloaded a podcast Awareness of podcasting has leveled off at about 37% People listen to or watch podcasts primarily on their computers (about 75% ). PODCASTING IS HERE TO STAY
  4. 4. MSN ENTERTAINMENT – THE PERFECT FIT FOR PODCASTING How much more likely the MSN Entertainment audience is to download podcasts       The age of most podcasters, and the age of most visitors of MSN Entertainment. How much more likely the MSN Entertainment audience is to download vodcasts to their computer Source: @Plan Winter 2008 eMarketer Article: http://www.emarketer.com/Article.aspx?id=1004938 55% 63% 35-54
  5. 5. Page MSN ENTERTAINMENT – THE PERFECT FIT FOR PODCASTING MSN Entertainment Users are Web Savvy Between the months of March and April, 85% used the web for news or information and 36% downloaded new software, an application or toolbar. In general, Internet users who had been online for six or more years were twice as likely to have downloaded a podcast as someone online for three years or less (13% vs. 6%, respectively).   Source: @Plan Winter 2008 eMarketer Article: http://www.emarketer.com/Article.aspx?id=1004938
  6. 6. Page TIME TO MATCH THE COMPETITION <ul><li>Hollywood Party Girl </li></ul><ul><li>The Soup </li></ul><ul><li>Chelsea Lately </li></ul><ul><li>The Daily 10 </li></ul><ul><li>Ask the Answer B!tch </li></ul><ul><li>Live from the Red Carpet </li></ul><ul><li>YO on E! </li></ul>MSN Entertainment GossipCast – coverage of events such as Clive Davis Party, Academy of Country Music Awards etc., makes us privy to “breaking celebrity news.” <ul><li>The TMZ.com </li></ul><ul><li>TMZ Chatter Zone </li></ul>
  7. 7. Page MSN ENTERTAINMENT GOSSIPCAST What: Weekly review of celebrity gossip. Content pulled from MSN Entertainment news – linked in show notes When: Released weekly on Monday mornings in accordance with traffic spikes on MSN Entertainment. Length: 5-10 minutes How: Podcast lives on its own page within MSN Entertainment. Show notes, links, archives can be found on podcast page.
  8. 8. Page PROMOTION & DISTRIBUTION PLAN <ul><li>Podcast lives within MSN Entertainment, and is promoted across the site and/or with house ads </li></ul><ul><li>Create a page within Facebook, link to podcast </li></ul><ul><li>Support a community discussion board surrounding the podcast </li></ul><ul><li>Submit podcast to various podcasting directories </li></ul><ul><li>Work with Zune team to have podcast featured </li></ul><ul><li>Submit a press release announcing the podcast </li></ul><ul><li>Offer instructions and education on the podcast page to educate MSN Entertainment Audience on podcasting </li></ul><ul><li>Provide RSS feeds to encourage subscriptions </li></ul><ul><li>Optimize our site for search </li></ul>
  9. 9. Page Questions?

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