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Chapter 10


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Chapter 10

  1. 1. Chapter 10 Persuasive Speaking in a Democratic Society
  2. 2. The Anatomy of Public Controversy <ul><li>~ Persuasion is rooted in controversy. </li></ul><ul><li>~ We deal with personal controversies every day, yet not all controversies involve matters of public importance. </li></ul>
  3. 3. Ethos, Pathos, Logos <ul><li>Ethos-- the audience’s perception of whether a speaker is qualified on a given topic. (competence/character) </li></ul><ul><li>Logos —when evidence or supporting materials used to prove or disprove a claim. </li></ul><ul><li>Pathos --emotional appeal (fear, compassion, pride, anger, guilt, reverence, etc.) </li></ul>
  4. 4. Questions of Fact, Value & Policy <ul><li>~ Persuasive issues revolve around questions of fact (what is true), value (what is good or bad), and policy (what should be done in the future). </li></ul><ul><li>~ As you prepare to speak about a particular topic, you need to identify the types of issues surrounding that topic and focus your efforts on unresolved controversies. </li></ul>
  5. 5. Ethical Proof in Persuasive Speaking (Ethos) <ul><li>Trustworthiness </li></ul><ul><li>Competence </li></ul><ul><li>Open-mindedness </li></ul><ul><li>Dynamism </li></ul>
  6. 6. Factors Influencing Ethos <ul><li>Show your audience that you share their experiences and concerns. </li></ul><ul><li>Bolster your ethos with reputable experts. </li></ul><ul><li>Strengthen your ethos with personal experiences. </li></ul><ul><li>Strive to be clear and interesting. </li></ul><ul><li>Show your audience that you have considered different points of view </li></ul><ul><li>Develop a dynamic, audience-centered delivery. </li></ul>
  7. 7. Appealing to Audience Emotions <ul><li>Affective language </li></ul><ul><li>Identify shared values </li></ul><ul><li>Use vivid detail </li></ul><ul><li>Use visualization </li></ul><ul><li>Compare the unfamiliar to the familiar </li></ul>