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Career Course Competitive


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MwACE 2009 Presentation

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Career Course Competitive

  1. 1. Career Courses Create Competitive Candidates Amy O’Donnell MwACE Annual Conference August 2-4, 2009
  2. 2. While we’re waiting , please write your responses to the questions on the scrap paper provided <ul><li>Do you represent a college/employer, other? </li></ul><ul><li>Do you think career courses should be offered? Required? </li></ul><ul><li>Do you have a career course on your campus? If so is it required? </li></ul><ul><li>What challenges do/might you face trying to implement career curriculum? </li></ul><ul><li>If you have course resources would you be willing to share? </li></ul><ul><li>Write your name/email address, if willing. </li></ul>
  3. 3. Today’s tasks <ul><li>Create awareness of why the UT College of Business Administration implemented required career courses </li></ul><ul><li>Note employer survey results which support having career courses </li></ul><ul><li>Share resources/ideas among colleagues who have or wish to have courses </li></ul>
  4. 4. Setting the context <ul><li>UT is a public institution of 20,700 students </li></ul><ul><li>College of Business Administration houses 3200 students (about a 2750/350 split) </li></ul><ul><li>There is a centralized career services office; however, the College values the discipline-specific attention it can offer in the Business Career Programs Office </li></ul>
  5. 5. Business Career Programs <ul><li>Assists business students in securing internships during their undergraduate careers and full-time placement upon graduation </li></ul><ul><li>Supervised by Associate Dean for Undergraduate Programs and Administration, who, until fall 2004, also provided job search advising/resume critiques </li></ul>
  6. 6. Business Career Programs <ul><li>In addition to the Associate Dean for Undergraduate Programs and Administration, additional staff include </li></ul><ul><ul><li>¾ time secretary </li></ul></ul><ul><ul><li>Undergraduate Office Staff </li></ul></ul><ul><ul><li>Graduate Student </li></ul></ul><ul><li>Career Development Curriculum/Lecturer provide exposure to career exploration/job search process </li></ul>
  7. 7. Career Development I & II <ul><li>Act in place of having full-time advising/administrative staff </li></ul><ul><li>Required of all undergraduates </li></ul><ul><li>One credit hour, graded A-C, No Credit (although this is changing Fall 2009) </li></ul><ul><li>Six sections of “II” and then, “I,” are taught concurrently for 8 weeks </li></ul><ul><li>40 + students per section total approximately 480 students per semester </li></ul>
  8. 8. Career Development Courses take students from self-assessment through the offer <ul><li>Career Development I: </li></ul><ul><ul><li>self-assessment </li></ul></ul><ul><ul><li>Introduction of resources </li></ul></ul><ul><ul><li>major/career exploration </li></ul></ul><ul><li>Career Development II: </li></ul><ul><ul><li>job search strategies/networking </li></ul></ul><ul><ul><li>refining written documents </li></ul></ul><ul><ul><li>interview prep </li></ul></ul><ul><ul><li>professionalism </li></ul></ul>
  9. 9. How did we get faculty support? <ul><li>New Dean welcomed idea of introducing required career curriculum when Associate (then, Assistant) Dean’s attention to career-related tasks became too much </li></ul><ul><li>Support came easily when presented to </li></ul><ul><ul><li>College’s Undergraduate Studies Committee </li></ul></ul><ul><ul><li>College faculty as a whole </li></ul></ul><ul><ul><li>University Faculty Senate </li></ul></ul><ul><li>Piloted in 2004; became required in 2005 </li></ul>
  10. 10. Our story is unique <ul><li>“ Another challenge…is convincing the administration that offering career courses provides benefits to students,” (Brooks, 1995) </li></ul><ul><li>Administration investment remains an issue at many institutions as faculty are opposed to awarding academic credit (Mead and Korschgen, 1994) </li></ul>Raphael, A. (2005, Fall2005). CAREER COURSES: HOW WE KNOW WHAT STUDENTS ARE LEARNING. NACE Journal , 66 (1), 34-39. Retrieved July 29, 2009, from Education Research Complete database
  11. 11. Why explore career course’s impact? <ul><li>Continually receive comments from employers stating students are better prepared than they used to be </li></ul><ul><li>Reactions from: </li></ul><ul><ul><li>Students </li></ul></ul><ul><ul><li>Colleagues </li></ul></ul><ul><ul><li>Employers </li></ul></ul><ul><li>Trying to lend support to university colleagues </li></ul>warranted it (“enthusiastic” about unique required model)
  12. 12. Why explore career course’s impact? <ul><li>There is overwhelming evidence that career courses have a positive impact on student outcomes (Folsom and Reardon, 2001) </li></ul><ul><li>Students who enroll in career courses begin their career planning earlier and develop greater self awareness (Brooks, 1995) </li></ul><ul><li>There are clear advantages to taking a career course over individual counseling sessions (Stonewater and Daniels, 1983) </li></ul>Raphael, A. (2005, Fall2005). CAREER COURSES: HOW WE KNOW WHAT STUDENTS ARE LEARNING. NACE Journal , 66 (1), 34-39. Retrieved July 29, 2009, from Education Research Complete database
  13. 13. Survey Particulars <ul><li>Sample comprised of primary contacts who recruited last year and those who had record of resume referrals from 2004-2009  </li></ul><ul><li>Sent E-mail invitation to participate to 200 recruiters who quickly began responding online </li></ul><ul><li>Adjustments were made for incorrect addresses/contacts </li></ul><ul><li>Sent one reminder message </li></ul><ul><li>Reporting 96 participants and 48% response rate </li></ul>
  14. 14. How many years have you been recruiting at the UT College of Business? This impacted results
  15. 15. Where do you recruit your interns/entry level workforce?
  16. 16. For what disciplines or majors do you recruit? <ul><li>Respondents verified mostly typical business disciplines: </li></ul><ul><ul><li>Accounting </li></ul></ul><ul><ul><li>Finance </li></ul></ul><ul><ul><li>Management (HR, Organizational Leadership) </li></ul></ul><ul><ul><li>Marketing, E-commerce </li></ul></ul><ul><ul><li>Professional Sales </li></ul></ul><ul><ul><li>Supply Chain/Operations </li></ul></ul><ul><ul><li>IT </li></ul></ul>Some not major specific
  17. 17. What activities generally comprise your recruiting program? Still value high touch
  18. 18. Have you noticed a change in UT Business students’ ability to be competitive in the last four years?
  19. 19. If you are new (within the past three years) to recruiting UT Business students, how do they compare?
  20. 20. Are you familiar with the practice of offering students career development/job search courses?
  21. 21. Do you believe colleges should require career/job search courses?
  22. 22. What benefits do you believe are or could be realized by colleges requiring career courses? Noted awareness of careers and “reality”
  23. 23. Would you say that students who take career courses versus those who do not are more competitive in the market?
  24. 24. If one of the colleges where you recruit decides it wants to implement required career curriculum, would you be wiling to support the college with written recommendations?
  25. 25. Would you advise on curriculum?
  26. 26. Would knowing a college requires career curriculum impact your decision to recruit there?
  27. 27. In the absence of required career courses, what recommendations would you have for colleges as they create competitive candidates?
  28. 28. Are you aware UT College of Business students are required to take two career development courses?
  29. 29. Observations <ul><li>Although 70% of our recruiters weren’t aware of our required curriculum, they believe our students are competitive (62%) or about the same (36%) as students from other schools </li></ul><ul><li>67% of surveyed recruiters had only been recruiting five or fewer years, and thus wouldn’t have had a basis to judge students from the days prior to required curriculum </li></ul>
  30. 30. Observations <ul><li>85% of employers believe that colleges should require career curriculum, yet only 53% say knowing the schools require the courses would impact their decision to recruit </li></ul><ul><li>81% of employers said they’d be willing to support you with written recommendations </li></ul><ul><li>65% indicated they would advise on curriculum </li></ul>
  31. 31. Conclusion? Sounds like employers like the idea of enhancing competitiveness through career courses. <ul><li>UT College of Business offers assistance: </li></ul><ul><ul><li>Dr. Terribeth Gordon-Moore, Associate Dean for Undergraduate Programs and Administration, </li></ul></ul><ul><ul><ul><li>419-530- 4376, [email_address] </li></ul></ul></ul><ul><ul><li>Amy O’Donnell, Career Development Lecturer </li></ul></ul><ul><ul><ul><li>419-530-2422, [email_address] </li></ul></ul></ul>
  32. 32. <ul><li>Discussion? </li></ul>