Toothbrush Holder -- US Patent # 6622978


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A new and improved toothbrush holder that supports a toothbrush in a cantilever fashion that minimizes contact surface area, maximizes drying air flow around the toothbrush, is inexpensive, is easy to manufacture, and can provide significant product differentiation to the crowded and competitive toothbrush market. The utility patent [#6622978] is very broad and will provide for extensive protections under US patent law.

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Toothbrush Holder -- US Patent # 6622978

  1. 1. Toothbrush Holder -- Description Inventor: Scott Ghiz US Patent# 6,622,978 [email_address] + Part I/II
  2. 2. What is this? <ul><li>A hygienic toothbrush holder </li></ul><ul><ul><li>Maximizes air flow around toothbrush </li></ul></ul><ul><ul><li>Minimizes contact surface </li></ul></ul><ul><ul><li>Minimizes fluid collection </li></ul></ul><ul><ul><li>Autonomous toothbrush storage </li></ul></ul><ul><ul><li>Minimal materials / Minimal expense </li></ul></ul>
  3. 3. Why? <ul><li>Toothbrush storage = disease vector </li></ul><ul><li>Multiple toothbrush storage solutions </li></ul><ul><ul><li>Close proximity racking </li></ul></ul><ul><ul><li>Common, single cup </li></ul></ul><ul><ul><li>In drawer </li></ul></ul><ul><ul><li>On countertop </li></ul></ul>Are these bristles touching?
  4. 4. Viruses, Bacteria, Diseases <ul><li>Waterborne diseases thrive in moist environments </li></ul><ul><ul><li>Cholera – bacteria </li></ul></ul><ul><ul><li>Botulism – bacteria </li></ul></ul><ul><ul><li>Hepatitis A – virus </li></ul></ul><ul><ul><li>Dysentery – bacteria or amoeba </li></ul></ul><ul><ul><li>Giardia – protozoa </li></ul></ul><ul><ul><li>Cryptosporidiosis – protozoa </li></ul></ul>
  5. 5. The bigger problem… <ul><li>Rhinovirus [ the common cold ] </li></ul><ul><li>Two modes of transmission </li></ul><ul><ul><li>1) Aerosols of respiratory droplets </li></ul></ul><ul><ul><li>2) Contaminated surfaces </li></ul></ul>What is this fluid?
  6. 6. Autonomous storage solution <ul><li>Keep viruses, bacteria & illness from spreading </li></ul>
  7. 7. Maximizing airflow / Minimizing contact <ul><li>Very little contact surface </li></ul><ul><li>Toothbrush handle & bristles dry very quickly </li></ul>
  8. 8. Fluid collection? <ul><li>Virtually no surface area for fluid collection </li></ul>
  9. 9. Great for travel <ul><li>Leave your toothbrush out for the maid? </li></ul><ul><li>Toothbrush could be inadvertently exposed to: </li></ul><ul><ul><li>Germs, viruses, bacteria </li></ul></ul><ul><ul><li>Cleaning solutions </li></ul></ul><ul><li>Keep it out of the way </li></ul>
  10. 10. Fits most toothbrushes <ul><li>One size can fit a vast array of toothbrushes </li></ul>
  11. 11. Variation on a theme <ul><li>Countertop version </li></ul><ul><li>Covered under the patent </li></ul>
  12. 12. Power toothbrushes <ul><li>The hygienic toothbrush holder can be used to store non-rechargeable power toothbrushes </li></ul><ul><li>Minor design changes required to support </li></ul><ul><ul><li>Extra mass [need bigger suction cup] </li></ul></ul><ul><ul><li>Wider tail / bottom of handle </li></ul></ul>
  13. 13. Minimum of material & cost <ul><li>Very little material used in construction </li></ul><ul><li>Very inexpensive to build </li></ul><ul><li>Very high performing, functional device </li></ul><ul><li>My retail costs to build one prototype ≈ $0.13 </li></ul><ul><ul><li>$0.07 = ¾” suction cup </li></ul></ul><ul><ul><li>$0.05 = 8” 14 gauge solid copper wire [prototype] </li></ul></ul><ul><ul><li>$0.01 = solder w/flux </li></ul></ul>
  14. 14. Toothbrush Holder -- Marketing Inventor: Scott Ghiz US Patent# 6,622,978 [email_address] + Part II/II
  15. 15. Prerequisites <ul><li>Understand what this utility patent represents </li></ul><ul><li>See presentation Toothbrush Holder , part 1 </li></ul>
  16. 16. US Toothbrush Market <ul><li>The US manual toothbrush market is valued at $1.5 billion and is growing at 9.5% / year </li></ul>
  17. 17. Market share <ul><li>Acquisitions have grown toothbrush market share in recent past </li></ul><ul><li>Toothbrush design continues to evolve </li></ul><ul><li>New toothbrush features are lost on many consumers </li></ul>
  18. 18. Informal survey results <ul><li>Pricing survey revealed range of $0.89-to-$5.49 </li></ul><ul><li>Informal survey says grip and bristles are important to adults </li></ul><ul><li>Kids liked the c o l o r s </li></ul><ul><li>However, none of these attributes pushed a potential customer, looking for a personal toothbrush, toward a specific manufacturer </li></ul>
  19. 19. Product differentiation <ul><li>The hygienic toothbrush holder can be the game changer to gain market share </li></ul><ul><li>Patent# 6,622,978 </li></ul><ul><ul><li>Very broad utility patent </li></ul></ul><ul><ul><li>Very inexpensive to manufacture </li></ul></ul><ul><ul><li>Many real & perceived benefits to the consumer </li></ul></ul><ul><ul><li>Easy in-line packaging or bubble pack </li></ul></ul>
  20. 20. Broad utility patent <ul><li>Hygienic cantilever toothbrush holder </li></ul><ul><li>Wall / mirror mount </li></ul><ul><li>Countertop mount </li></ul>
  21. 21. Minimum of material & cost <ul><li>Very little material used in construction </li></ul><ul><li>Very inexpensive to build </li></ul><ul><li>Very high performing, functional device </li></ul><ul><li>My retail costs to build one prototype ≈ $0.13 </li></ul><ul><ul><li>$0.07 = ¾” suction cup </li></ul></ul><ul><ul><li>$0.05 = 8” 14 gauge solid copper wire [prototype] </li></ul></ul><ul><ul><li>$0.01 = solder w/flux </li></ul></ul>Recapitulation
  22. 22. Real & perceived benefits <ul><li>No gross fluid collection </li></ul><ul><li>No transfer of germs between toothbrushes </li></ul><ul><li>Great travel item </li></ul>
  23. 23. Easy packaging <ul><li>In-line with toothbrush / standalone bubble pack </li></ul>
  24. 24. Marketing 1 <ul><li>Add to existing toothbrush packing, in-line </li></ul><ul><ul><li>Will add nothing to retail space requirements </li></ul></ul><ul><ul><li>Will add very little to COGS </li></ul></ul><ul><ul><li>Charge a premium / grow margins </li></ul></ul><ul><ul><li>Sell real & perceived benefits </li></ul></ul><ul><ul><li>Gain market share </li></ul></ul><ul><ul><li>Create buyer loyalty </li></ul></ul>
  25. 25. Marketing 2 <ul><li>Autonomous bubble / blister pack </li></ul><ul><ul><li>Very inexpensive oral hygiene accoutrement </li></ul></ul><ul><ul><li>Small COGS </li></ul></ul><ul><ul><li>Charge premium for real & perceived benefits </li></ul></ul><ul><ul><li>Price to drive sales to toothbrush + holder </li></ul></ul>
  26. 26. Conclusion <ul><li>Sell the real & perceived hygienic benefits </li></ul><ul><li>Use as a product differentiator </li></ul><ul><li>Price autonomous units to drive sales toward combination toothbrush + holder </li></ul><ul><li>Gain market share </li></ul><ul><li>Grow margins </li></ul><ul><li>Create customer loyalty </li></ul>
  27. 27. Thank you! <ul><li>Thank you for your interest in patent # 6,622,978 -- Toothbrush holder and method of using </li></ul><ul><li>Please contact Scott Ghiz for more information or schedule on-site presentation </li></ul><ul><ul><li>+ </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul>