Rf Overview Pa Kl 5 28 08 V4

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Rf Overview Pa Kl 5 28 08 V4

  1. 1. 1 
  2. 2. Rumblefish is a Sonic Branding and Music Licensing Agency 2 
  3. 3. Rumblefish delivers emotion and behavior to brands and productions through music and sound 3 
  4. 4. Enable great artists to make a good living 4 
  5. 5. • Inc. Magazine • Billboard Magazine • CNBC • Fast Company • Ad Age • Business 2.0 • New York Times Magazine 5 
  6. 6. We are: Musicians Sound Designers Licensing Experts A&R Scouts Brand Strategists Music Supervisors Composers Sound Engineers 6 
  7. 7. This is how we do it 7 
  8. 8. Music Licensing 8 
  9. 9. SM 9 
  10. 10. 10 
  11. 11. TENS OF THOUSANDS OF SONGS AVAILABLE EXPERT-CURATED  100% PRE-CLEARED FOR ANY USE 11 
  12. 12. 12 
  13. 13. Great Songs / Fair Price Major Labels Cost Affordable Music Libraries Quality 13 
  14. 14. 14 
  15. 15. Sonic Branding 15 
  16. 16. What does your brand sound like? ® How can music & sound grow your business? 16 
  17. 17. Case Study 17 
  18. 18. 18 
  19. 19. 19 
  20. 20. DLM turns music fans on to the great music being created in their own back yards. 20 
  21. 21. What does Umpqua sound like? What does the Umpqua community sound like? What does the Umpqua experience feel like? 21 
  22. 22. Brand Essence……………………………….Human-Centered Banking Values…………………………………………….Quality of life, freedom, service, community, prosperity, style Personality ……………………………………Warm, friendly, personal, encouraging, helpful, informal, relaxed, joyful Open, flexible, adaptive What are Dynamic, stimulating, the musical quirky, unconventional, disruptive, surprising equivalents? Knowledgeable, trustworthy, respectable, mature, tasteful Persona(s) ……………………………………..CAREGIVER EXPLORER TRUSTED ADVISOR UNDERDOG / OUTSIDER 22 
  23. 23. melody recording tone color harmony tempo meter timbre orchestration genre rhythm origin composer volume dynamics lyrics key instrumentation 23 
  24. 24. A1 A2 A3 “Mother’s Monsters” “Wonderland” “Movie Star” ZAZA Rye Hollow Friends For Heroes MOOD Dark Happy hopeful, optimistic, happy but not sappy A4 A5 A6 “1,000 Years of Snow” “Scotch And A Handgun” “Something Beautiful” Clouds Forming Crowns Stephan Ashbrook Woke Up Falling ENERGY LEVEL Sedate Frenetic upbeat, rock-steady, but measured 24 
  25. 25. 25 
  26. 26. 26 
  27. 27. Other Work 27 
  28. 28. adidas 28 
  29. 29. “Brands with music that fits their brand identity are 96% more likely to be recalled than those with non- fit music or no music at all.” Adrian North and David Hargreaves Leicester University “Music is a shortcut to the heart.” Kevin Roberts CEO, Saatchi and Saatchi 29 
  30. 30. “Women who listened to music ran a minute or two longer than those who didn’t, adjusted their strides to run more efficiently, and had lower perceived exertion.” Acadia University study, 2003 30 
  31. 31. Music invigorates. 31 
  32. 32. “Participants slept longer and better, and had less daytime dysfunction, after listening to 45 minutes of music before bed.” Journal of Advanced Nursing, 2005 32 
  33. 33. Music moves people. Music soothes. 33 
  34. 34. Music moves people. 85% OF INFORMATION IS DISTRIBUTED VISUALLY *  34 
  35. 35. 41% RECEIVED IS SONIC *  35 
  36. 36. Your audience has ears. Does your brand have a voice? 36 
  37. 37. Step 1: Define Brand Sound 37 
  38. 38. Where in the sonisphere does your brand reside? Rumblefish uses many tools (like the emotion-based “Sonisphere” diagram below) to help clients pinpoint the most authentic sonic expressions of their brand identity. An organization’s sonic logo or signature theme should express the “sweet spot” of their sonic identity. Music that an organization wants to Music that expresses use to enhance its an organization’s customers’ experiences identity is usually must account for the defined by a relatively range of their narrow set of audiences’ tastes parameters. and sensibilities. RELAXED ENERGETIC Music that lies outside the parameters of an organization’s sonic identity is off-brand and thus inappropriate as a brand-building tool. 38 
  39. 39. 39 
  40. 40. Step 2: Develop a Strategy 40 
  41. 41. Just like a logo, a sonic brand should be consistent and effective across all touch points 41 
  42. 42. 42 
  43. 43. Step 3: Access to Music 43 
  44. 44. SM 44 
  45. 45. 45 
  46. 46. Some of our clients Studios & Game Networks Agencies Brands Developers 46 
  47. 47. Thank you. 47 

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