Nm2208 Gestalt Principles


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Nm2208 Gestalt Principles

  1. 1. <ul><li>GOOD POSTER </li></ul>Presented to you by: Cindy Heng Koh Wanying NM2208 Gestalt Principles
  2. 2. <ul><li>Proximity </li></ul><ul><li>-Pink circles placed close together are seen as belonging together. </li></ul><ul><li>-Picture is very orderly with only a few distinct objects. </li></ul>
  3. 3. <ul><li>Similarity </li></ul><ul><li>-Although the circles are of slightly different sizes, they share the same colour and shape. </li></ul><ul><li>-The similar circles are seen as belonging together and it creates a holistic image of a paw. </li></ul>
  4. 4. <ul><li>Figure & Ground </li></ul><ul><li>Size </li></ul><ul><li>-The figure is relatively huge to grab the attention of the viewers. </li></ul><ul><li>-There are minimal details in the background, thus attention is focused on the main figure. </li></ul>
  5. 5. <ul><li>Figure & Ground </li></ul><ul><li>Contrast </li></ul><ul><li>-There is stark contrast between the background and the main picture. The background is a plain white and the “paw” is made up of deep pink colours. </li></ul><ul><li>-There is also contrast between the person and the paw (which is also acting like a hole). </li></ul>
  6. 6. <ul><li>Figure & Ground </li></ul><ul><li>Details </li></ul><ul><li>-The background is free of details. There is no competing of attention. </li></ul><ul><li>-There are more details on the person, hence viewers will tend to focus on the person instead. </li></ul>
  7. 7. <ul><li>Closure </li></ul><ul><li>-There is good closure. </li></ul><ul><li>-Even though the largest circle (paw) is partially covered by the man, viewers can perceive it as a paw. </li></ul>
  8. 8. <ul><li>Law of Continuity </li></ul><ul><li>- Law of continuity allows us to see the circles as a whole picture instead of separate circles. </li></ul><ul><li>-It also brings the number 2 into the picture as a whole. </li></ul>
  9. 9. <ul><li>Overall. the picture is organized and all the details complement each other. </li></ul><ul><li>The picture is also simplified and unified. The picture gives the impression of belonging as a unit. </li></ul><ul><li>The picture is also comprehensible by the viewer. </li></ul>
  10. 10. BAD POSTER
  11. 11. <ul><li>Figure & Ground </li></ul><ul><li>Size </li></ul><ul><li>- The main picture of the Samurai no doubt is of a good size to grab viewer’s attention. </li></ul><ul><li>-However, the other smaller group of pictures seems to be competing for attention as well. </li></ul>
  12. 12. <ul><li>Figure & Ground </li></ul><ul><li>Contrast: </li></ul><ul><li>-The picture of the man (Samurai) seems to be blending into the background. </li></ul><ul><li>-No stark contrast between the figure and the background. </li></ul><ul><li>-Both the background and the main picture are of a similar, dull colour. </li></ul>
  13. 13. <ul><li>Figure & Ground </li></ul><ul><li>Details </li></ul><ul><li>-The numerous group of pictures in the poster seems to clutter the whole poster. </li></ul><ul><li>-The smaller text (copy) are not very visible as well. </li></ul><ul><li>-Both the background and the details seem to be competing for attention. </li></ul>
  14. 14. <ul><li>Proximity </li></ul><ul><li>- The image is highly cluttered with many images in the background as well as in the foreground. </li></ul><ul><li>- Proximity of the images is in a rather close fashion. </li></ul><ul><li>- The blending of one picture to another does not justify a sense of closeness. It creates a messy impression instead. </li></ul>
  15. 15. <ul><li>Similarity </li></ul><ul><li>There is an attempt on the designer’s part to place the pictures in a way which are symmetrical to each other. </li></ul><ul><li>- It is also obvious that the designer wanted to grab attention to the main (bigger) figure. </li></ul><ul><li>- However, due to the nature and colour of the background images, it makes the whole poster cluttered. </li></ul>
  16. 16. <ul><li>Closure </li></ul><ul><li>Images are placed in an un-orderly fashion. </li></ul><ul><li>It does not convey a sense of bring complete and holistic. </li></ul><ul><li>- If we were to take out one element of the picture (i.e. the main picture), we will not be able to identify the picture and message as a whole. </li></ul>