The Washington Diplomat 2010 Media Kit


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The Washington Diplomat 2010 Media kit

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  • The Washington Diplomat is the biggest up sell of any local newspaper. Readership rates are based off of 'assumed likelihood' that one paper is read by several individuals at an embassy and if you ask MOST advertisers that have advertised in their paper in the past and now no longer advertise with them you will hear the stories of thousands of dollars spent on ads without a single phone call. These are companies from a wide range of industries. Those companies that are successful advertising with them are small in number. The reason for this, is that the paper's readership is not strong, the company is VERY young, and advertising is a over priced in comparison with other papers in the area. Advertising itself as premium with an origination in 1994 is a bit jocular. This is further supplemented by their 'late start' in Information Technology as you can see basic website upgrades were made in 2010-2011.
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The Washington Diplomat 2010 Media Kit

  1. 1. 2010 media kit
  2. 2. THE WASHINGTON DIPLOMAT Established in 1994, The Washington Diplomat is other people of influence, such as U.S. con- an independent monthly newspaper with a read- gressmen and heads of state. The Washington ership of more than Diplomat also offers incisive news stories on the 100,000* that includes the latest developments in international affairs, busi- more than 180 embassies ness, the media, diplomacy and other timely in Washington, D.C., as topics. Other regular features include the appoint- well as all major federal ments section, which tracks the comings and government institutions, the goings of diplomats, and Foreign Service, private Diplomatic Spotlight, corporations and the inter- which offers a glimpse national community at large. into the Washington social scene. As the flagship newspaper of the diplomatic communi- In its monthly culture ty, we are the only publica- section, The Washington tion in the nation’s capital able to reach Diplomat highlights area this highly targeted and lucrative market. events with reviews rang- ing from art and photog- Each issue regularly features in-depth, exclusive raphy exhibits to film, interviews with foreign ambassadors as well as theater and dining. *Readership estimates compiled from 2009 CVC Circulation & Readership Study data 2 2010 WASHINGTON DIPLOMAT MEDIA KIT
  3. 3. WASHINGTON D.C. Washington, D.C., is one of the most vibrant and culturally diverse cities in the world. It is also undeni- ably one of the world’s greatest centers of power. With 8.1 million residents, the combined Greater Washington-Baltimore region ranks as the 33rd largest metropolitan area in the world. One of the most important economic forces driving this city is international business, which, along with the federal government, is a core industry found in the nation’s capital. A major component of the city’s interna- tional business is the more than 180 for- eign embassies throughout Washington, D.C., which pump millions of dollars into the local economy. 2010 WASHINGTON DIPLOMAT MEDIA KIT 3
  4. 4. EDITORIAL HIGHLIGHTS • One-on-one interviews with foreign ambassadors • Articles examining international affairs, politics, trade, business, U.S. foreign policy, diplomacy, law, media and current topics • Appointments, World Holidays and Diplomatic Spotlight sections • Culture section featuring reviews in art, photography, theater, film, dining and more, as well as events listing and for- eign film cinema calendar • Industry-targeted special sections including Hotels, Medical, Luxury Living, Education and more 4 2010 WASHINGTON DIPLOMAT MEDIA KIT
  5. 5. DISTRIBUTION & CIRCULATION The Washington Diplomat is distributed free to more than 600 locations in Washington, D.C., and the surrounding metro area including: • All foreign embassies in Washington, D.C. totaling more than 180 • Capitol Hill • The White House • U.S. Department of State • International Monetary Fund (IMF) • U.S. Department of Defense • The World Bank Group • The United Nations in New York • Inter-American Development Bank (IDB) • Several Fortune 500 company headquarters including Coca Cola and GE • Business councils • National Institutes of Health (NIH) • Organization of American States (OAS) • Think tanks and political research organizations • Universities and colleges throughout the Washington region • Pan-American Health Organization (PAHO) • International nonprofit organizations • Hotels in Washington, D.C., and the surrounding metro area • Hospitals and major medical centers across the nation 2010 WASHINGTON DIPLOMAT MEDIA KIT 5
  6. 6. IMPACT OF EMBASSIES The total economic impact of Greater Washington’s interna- The presence of Washington’s embassies also serves as a tional economy was $41.4 billion in 2005, from which more galvanizing force within the international business commu- than $9 billion stems from employment at international insti- nity. These missions generate country-to-country business tutions such as embassies and the World Bank. The total opportunities, attract international visitors, establish valuable employment effect of business and political contacts, and are concentrated near the region’s interna- major federal and con- tional economy is gressional institutions nearly 280,000 jobs for even greater reach and $14.4 billion in into the city’s centers wages.* of influence. The financial impact of Embassies in Washing- international business ton are a point of con- reflects a wide range tact with the world. Nations rely on these institutions to of activities by interna- promote their business and financial interests, so for any- tional organizations, one looking to do business businesses, associa- on a global scale, there are tions, students, tour- few other avenues as prof- ists, domestic companies that serve international clients itable or as centrally locat- and of course embassies and the services provided by ed as the Washington their foreign governments. embassy market. *Based on a 2006 study by the Greater Washington Initiative 6 2010 WASHINGTON DIPLOMAT MEDIA KIT
  7. 7. PROFILE OF OUR READERS The Washington Diplomat reaches the most influ- Our surveys consistently show the readership to be at the top of ential decision makers and powerbrokers in the their field in income, education and economic spending in the com- nation’s capital. Highly educated and highly con- munity, and The Diplomat is one of the best venues for anyone look- nected, this readership consists not only of ing to tap into this highly targeted and lucrative audience. ambassadors, dignitaries, diplomats and other high-level foreign officials, but also key players in • 59% of readers keep The Washington Diplomat for one month or more the U.S. government, including Capitol Hill, the White House, Defense Department and State • 70% purchase products or services from ads seen in The Diplomat Department, as well as the heads of major cor- porations and international agencies. • 70% of Diplomat readers are between the ages of 25-54 • 61% have a combined annual household income of more than $100,000 • 33% have a combined annual household income of more than $150,000 (almost double the local average) • 91% graduated from college • 48% completed post-graduate studies (almost double the local average) • Study conducted by the Circulation Verification Council (CVC), 2009 2010 WASHINGTON DIPLOMAT MEDIA KIT 7
  8. 8. ADVERTISING WITH THE DIPLOMAT Some of the advertising vehicles we offer include: Some of our current or past advertisers include: • Air France • Kennedy Center • Display Advertising • American University • Lockheed Martin • BMW North America • Long & Foster Real Estate • Industry-Specific • British Airways • Marathon Hess Corporation Special Sections • Budget Rent-A-Car • Marriott Wardham Park • Web Advertising • Capital Hotels • Martens Volvo • Chevron Texaco • Mayo Clinic • Diplomatic Pouch • Citibank • MD Anderson Cancer Center • Conoco Phillips • Metropolitan Institute for Plastic Surgery • Sponsorships • DC Lottery • Millers Furs • Doubletree Hotel • E-mail Blasts • Millennium UN Plaza Hotel • Emirates Airlines • Moore Cadillac • Euro Motorcars • Inserts & • Motorola • ExxonMobil Outserts • New York Presbyterian • FedEx • Qatar Airways • Gaylord National • Supplements • Georgetown University • Reston Limousine • Smithsonian • George Washington University • Classifieds • Sofitel Hotel • George Washington University Hospital • State Department Federal Credit Union • Custom • HSBC Premier • Stohlman VW Ancillary Items • Inter-American Development • U.S. Holocaust Memorial Museum Bank (IDB) • USPS • Event Sponsorships • Jaguar Warehouse • Weichert Realtors • Johns Hopkins University • Willard InterContinental 8 2010 WASHINGTON DIPLOMAT MEDIA KIT
  9. 9. ADVERTISING GUIDELINES POLICIES submitting Ads: • Fonts files (both screen and printer font files in sending files As e-mAil AttAChments AgenCy Commission While every effort is made to Macintosh format) A standard agency commission have the best quality possible, There are several ways to submit ad files to us: We request that your files be sent in one e-mail, of 15% on gross ad space only color ads may have some • Preferred format: PDF file sent as an e-mail at- • Hard copy print-out of ad (Both separation and if size permits, versus mutiple e-mails. If sending to recognized agencies. Agency imperfections. tachment (5MB size limit) composite proofs are helpful.) multiple files, consider compressing the folder • An accurate color proof for spot or process color using compression software like Stuffit for must provide camera-ready • We also accept CDs formatted for Mac as well as Ad size ads Macintosh or Zip-it for PC. (Please do not use a ads. Published rates are gross compressed files using compression software like If your camera-ready ad comes password.) When it is necessary to send multiple rates. No agency commissions Stuffit for Macintosh or Zip-it for PC. • All “working files” in a folder named “working to us in a size other than that emails, please mark “1 of 2” (or the total number are paid for ads produced by note: As the newspaper is entirely digital, we can files” in case we need to make edits. “Working of emails sent) in the subject line along with the The Washington Diplomat. specified in your contract or is no longer accept printed “camera-ready” pages or file” refers to any document that contains original client name. a size different from the ad ad “slicks.” There is an additional charge for film. artwork elements in a layered format like a sizes defined above, we may CAnCellAtion poliCy Photoshop .psd or an Illustrator .ai or .eps file. Send the e-mail to: and be need to re-set, float, reduce or Final linked artwork is usually derived from the Advertiser may terminate con- enlarge your artwork, depend- We accept the following Macintosh native software sure to copy your account representative. “working file.” tract in writing by the 10th of ing on time constraints. Proofs formats: Large proofs can be sent to: the month preceding the will not be sent. • InDesign, QuarkXPress, Illustrator, Adobe Acrobat, Color: When specifying color, save in CMYK or spot month of publication. Adver- Photoshop. MS Word for supplied ad text only. color mode, whichever is appropriate. Please do The Washington Diplomat tiser’s rate is based on certain liAbility NOT save in RGB format, even for photos within pdf Attn: Production Department • You may save your files in the following formats: advertising commitments and Advertiser shall assume full files. Four-color spot color ads are encouraged as 12125-A Veirs Mill Road tiff, eps or pdf. If submitting a PC file to us, it if those commitments have not responsibility and liability for all requests for specific PMS or other specialty inks Silver Spring, MD 20906 must be in pdf format. been met, advertiser shall be content (including pictorial rep- will incur an additional charge. We do not offer liable for the increased rates neWspAper speCifiCAtions resentations and graphic art- note: With either file format, we may not always be bleeds. Select grayscale for all black and white ads. indicated in the rate card for work) of advertisements placed able to make changes to your document. If submit- Grayscale (black and white): the advertising actually run. photos: All photos, even those embedded in pdf by the advertiser in The Wash- ting a file in native format, all font and art files files, should be a minimum 200 dpi for grayscale • CT (continuous tone/photo resolution): ington Diplomat and shall must be included. All fonts should be converted to a Cancellations for premium (black and white) and 300 dpi for process color rel- 200-300 dpi assume full responsibility for Macintosh font format and any linked artwork must positions are to be made in ative to the size they appear. Photos below these • Line art: 600 dpi any claims arising therefrom also be included. (See below for details.) writing 8 weeks prior to stated requirements may reproduce with lesser quality. made against The Washington • Highlight dot: 4% deadline. Full payment for the Diplomat, its officers, agents When submitting A pdf file: Note: Most photos acquired directly from the Web is insertion plus the premium • Midtone: 35% and employees. When making a pdf file, please be certain to not recommended as they cannot be reproduced in charge will be enforced. the newspaper with any substantial size or quality. • Shadow dot: 85% “embed all fonts” and set color to “leave color Advertiser hereby agrees to unchanged.” Please disable any password protec- • Dot gain: 30% If advertising creative arrives after stated deadline, The indemnify and hold The Wash- tion and allow editing and printing of the document text documents: All text, preferably submitted in 4-color process: ington Diplomat harmless from in the event changes need to be made. Microsoft Word, should be formatted using tab Washington Diplomat will • CT: 200-300 dpi assume no responsibility or any and all expenses or losses, stops and NOT traditional spaces using the space- including, but not limited to, When submitting A nAtive Ad file: bar. Macintosh or PC—please save as “Text Only.” • Line art: 600 dpi expressed reproduction, posi- attorneys fees and legal judg- If the text document is not saved in the proper for- tioning or other related items Please include: • Maximum ink: 220% ments, incurred or suffered by mat, extensive clean-up will be required regardless surrounding the booking. Full • Written explanation of what your disk contains, • GCR: Light The Washington Diplomat by of platform used. Files can be saved in ASCII format payment for the insertion will size, date of publication and color of the ad, what reason of any and all claims but only as a l;ast resort if any of the above men- • Maximum black ink: 85% be enforced. arising out of the publication of platform (Mac or PC), software and formats are tioned formats cannot be used. any advertisement placed by used Color Ads note: Please send any accompanying photos as Questions? Please contact your sales representa- advertiser. The Publisher • Electronic ad file separate attachments rather than placing them in tive at (301) 933-3552 with any questions or con- Color printing on newsprint reserves the right to approve • Linked artwork files the Word document itself. cerns you may have. We’re happy to help you. is an imperfect process. all copy. 2010 WASHINGTON DIPLOMAT MEDIA KIT 9
  10. 10. P.O. Box 1345 Silver Spring, MD 20915 voice: 301.933.3552 fax: 301.949.0065 web: e-mail: