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What Does A Product Manager Do?


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I've used this slide in many product management talks to illustrate the cross-functional and multi-lingual challenge of product management: provide related but distinct inputs to three key stakeholders.

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What Does A Product Manager Do?

  1. 1. Product<br />Management<br />Executives<br />Development<br />What Does a Product Manager Do?<br />strategy, forecasts, commitments, roadmaps,competitive intelligence<br />budgets, staff,<br />targets<br />market information, priorities,<br />requirements, roadmaps, MRDs,<br />personas, user stories…<br />Field input,<br />Market feedback<br />Mktg & Sales<br />Markets & Customers<br />software<br />Segmentation, messages, benefits/features, pricing, qualification, demos…<br />