Introduction To Proximity Lead Generation Jan 10


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Proximity Services is a Sales and Marketing Outsourcing company, established in year 2005. We are in a business of increasing sales in Business-to-Business environment by using Sales Process Engineering. We do all non-critical sales activities required to increase sales and customer retention.
Proximity has more than 250 employees working for different clients in wide array of services. We have different teams of well qualified and experienced in their respective domain of field services, telesales/telemarketing, data creation, data validation, Market research, CRM and collections.

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Introduction To Proximity Lead Generation Jan 10

  1. 1. Proximity Services Taking you closer to your market
  2. 2. Our Mission…. <ul><li>To be the preferred partner for outsourcing of market research, direct marketing, receivables management, logistics and other manpower intensive business processes. </li></ul>
  3. 3. Introduction: Proximity Services provides market research , direct marketing services, sales and collection services <ul><ul><li>We work in the area of </li></ul></ul><ul><ul><ul><li>DATABASE MANAGEMENT & LEAD GENERATION: Create customised database and tele-call for primary lead generation. </li></ul></ul></ul><ul><ul><ul><li>MARKET RESEARCH-Provide market information that help companies take informed marketing decisions. </li></ul></ul></ul><ul><ul><ul><li>PROMOTIONS and DIRECT MARKETING-Plan and set up direct marketing activities through field or remote calling processes </li></ul></ul></ul><ul><ul><ul><ul><li>Provide services for service up-gradation and customer retention for telecom companies </li></ul></ul></ul></ul><ul><ul><ul><li>COLLECTIONS-Manage receivables, do follow – up and collection through tele-calling and on field operations </li></ul></ul></ul><ul><ul><ul><li>CUSTOMER SERVICE and LOGISTICS-Provide Customer Service like payment collection, dispute resolution, complaint handling etc. </li></ul></ul></ul><ul><ul><li>We are located in Mumbai and New Delhi </li></ul></ul><ul><ul><li>Currently we employ around 250employees </li></ul></ul>
  4. 4. Our Methodology: Sales Process Engineering We follow this process with focussed approach to increase sales. We have two business verticals Sales and Marketing: We increase sales in Business-to-Business environment by using Sales Process Engineering (SPE). SPE is the systematic application of scientific and mathematical principles to achieve the practical goals of a particular sales process.
  5. 5. We work in various areas of Direct Marketing <ul><li>We have services to cater to all your direct marketing needs. </li></ul><ul><li>Sales Support Programs </li></ul><ul><ul><li>Database creation, validation, standardisation </li></ul></ul><ul><ul><li>Data enhancement </li></ul></ul><ul><ul><li>Lead generation </li></ul></ul><ul><ul><li>Telemarketing and telesales </li></ul></ul><ul><ul><li>Post sales CRM </li></ul></ul><ul><li>Market Information </li></ul><ul><ul><li>Pre sales client and market information </li></ul></ul><ul><ul><li>Market feedback study </li></ul></ul><ul><ul><li>Direct contact programs </li></ul></ul><ul><ul><li>Spot promotions </li></ul></ul><ul><ul><li>Conceptualising and running contact programs. </li></ul></ul><ul><li>Web Marketing </li></ul><ul><ul><li>Search engine optimization </li></ul></ul><ul><ul><li>Social media marketing </li></ul></ul>
  6. 6. Our Process: Case study of running a lead generation program for a Ready-mix concrete company. <ul><li>We have complete in-house field and tele-calling team. Process depends on combination of field and telecalling done. </li></ul>First level information Client clarifications Process followed in lead generation program with a conversion rate of 15%. Database of builders is sifted. Live database maintained by us First level contact established through Direct contact with Main purchase office Second level contact established with site/operations head to decide specs Final contact with the purchase or project head Meeting organised with sales rep or sales closed
  7. 7. Our People: <ul><li>Sudeshna Ghoshal: </li></ul><ul><li>An alumnus of IISWBM, Sudeshna has been the head marketing in organisations like 3M India. Currently as the director of Proximity Services she will be responsible for timely execution of all projects. </li></ul><ul><li>Ankush Jain </li></ul><ul><li>An alumnus of ISME, Bangalore, Ankush has been associated with MR industry working for brand like the UB Group. He would be responsible for planning and analysis. </li></ul>
  8. 8. Our Contact Details <ul><li>MUMBAI </li></ul><ul><li>Address : </li></ul><ul><li>Proximity Services </li></ul><ul><li>A-402,Ridhi Sidhi Complex, </li></ul><ul><li>MG Road, Borivali (E) </li></ul><ul><li>Mumbai -400066 </li></ul><ul><li> </li></ul><ul><li>Key persons:- </li></ul><ul><li>1.Ms. Sudeshna Ghoshal </li></ul><ul><li>Email: </li></ul><ul><li>Mobile: +91-9867046304 </li></ul><ul><li>Ankush Jain </li></ul><ul><li>Email:, </li></ul><ul><li>Mobile: +91-9004397155 </li></ul>