When Media Attacks

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negative political advertising

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When Media Attacks

  1. 1. WHEN MEDIA ATTACKS <ul><li>By Thomas Flanagan </li></ul>
  2. 2. <ul><li>-MILLIONS OF DOLLARS HAVE BEEN SPENT ON POLITICAL ADVERTISING </li></ul><ul><li>55% OF A PRESIDENTIAL CAMPAIGN’S OVERALL BUDGET ON ADS </li></ul>Political advertising of the 2008 Presidential elections
  3. 3. The Wars begin <ul><li>The use of negative political advertising has reached all time highs in the 2008 election </li></ul><ul><li>Candidates attempt to downplay their opponent </li></ul><ul><li>- In the 1800 election Thomas Jefferson and John Adams critisized each other </li></ul>
  4. 4. MUDSLINGIN’ <ul><li>The common term for a negative political ad is MUDSLIN’ </li></ul><ul><li>Candidates will often: </li></ul><ul><ul><li>TWIST TRUTHS </li></ul></ul><ul><ul><li>LIE about opponents background </li></ul></ul><ul><ul><li>Use distorted quotes against the candidate who says it </li></ul></ul>
  5. 5. The Negative is Positive? <ul><li>False information is often presented about the opponent </li></ul><ul><li>Campaigns hope false information will be used to embarrass competitor </li></ul>
  6. 6. They Are All In On It <ul><li>Outside groups who consider themselves neutral will produce negative ads helping their favorite candidate </li></ul><ul><li>Barack Obama and John McCain are well-known for their mockings of each other </li></ul><ul><ul><li>They BOTH continue to use negative advertising </li></ul></ul>
  7. 7. -HTTP://WWW.CNN.COM/2008/POLITICS/09/15/WEST.NEGATIVE/INDEX.HTML -HTTP://EN.WIKIPEDIA.ORG/WIKI/NEGATIVE_CAMPAIGNING WORK CITED:

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