Takenet - Corporate Presentation

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Takenet's presentation about our vision for next generation telecom business model.

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Takenet - Corporate Presentation

  1. 1. TakeNet Corporate Introduction<br />
  2. 2. Agenda<br />1<br />Innovation is in our Pure Mobile DNABrazilian Market PotentialProblem? Solution<br />2<br />3<br />Executing against a <br />2-Sided Business Model<br />Our <br />Vision<br />
  3. 3. About TakeNet<br />1<br /><ul><li>TakeNet is the leading Brazilian provider of next generation Value Added Products and Services to mobile carriers
  4. 4. TakeNet Solutions enable mobile carriers to profit from the convergence of the Mobile Internet and Social Media
  5. 5. TakeNet partners with carriers, media and Internet companies to create, package and distribute innovative solutions that expand the mobile value chain</li></li></ul><li>OurPure Mobile DNA<br />TakeNet Founded as 1stVAS Provider in Brazil<br />1st Ringtone sold in Brazil<br />Vivo Ringtones White Label<br />1st Brazilian on-deck end-to-end solutionat Vivo Minas<br />Acquired by Faith Inc. of Japan<br />NewsCast Platform at Vivo Minas<br />2001<br />2003<br />1999<br />2005<br />Launched CollectSMS<br />2007<br />2007<br />Company restructured to pursue NewStrategy<br />Launched<br />Torpedão<br />2007<br />2008<br />2009<br />2004<br />2006<br />2002<br />Lokomix (own brand channel)<br />TakeNet starts operations in Chile<br />2000<br />1999<br />2008<br />100% Carrier Coverage (BR & Chile)<br />TakeNet starts diversifying <br />its product offering<br />Carrier Class Platform (Tangram)<br />deployed on two carriers<br />1st Brazilian Mobile Site Builder<br />“Torpedão Embryo”<br />1st WAP site<br />in Brazil <br />MBO/LBO of TakeNet<br />
  6. 6. What Sets Us Apart?<br />Pioneer with Proven Track Record<br />Impeccable Reputation – Zero Liability Policy<br />State-of-the-Art Proprietary Platforms and Infrastructure<br />Connections/Contracts – 100% Carrier coverage <br />Deep Carrier Network Integration Experience<br />Solid Base to B2B & B2C - Complete Product Offer<br />Vast Content and Applications suited to Brazilian consumers<br />Integration to provide to 3rd parties B2C services (Download & Messaging) for all carriers in Brazil<br />Local Knowledge, Local Relationships<br />Access to all hierarchical levels of carriers in Brazil<br />
  7. 7. Brazil is a<br />GROWING<br />2<br />MARKET<br />
  8. 8. The Brazilian Mobile Market<br />+150M subscribers<br />20% growth over last year<br />82% pre-paid users<br />80% penetration<br />85% dominated by GSM<br />4 major carriers who maintain +99.5% of the market<br />+3x the number of internet users<br />
  9. 9. The Brazilian VAS Market<br />VAS Growth Potential & Market Consolidation<br />VAS Revenues will triple in 5 years (2007 R$ 1 billion to 2012 R$ 3,4 billion)<br />On-deck business & stand alone VAS players dominate today<br />VAS players must help carriers adapt for the upcoming changes or risk losing relevance<br />2009 – 2012 opportunity window<br />Two-sided markets, end-to-end solutions & off-deck<br />Current Market Movements: Verticalization & Consolidation <br />Only 4 VAS players will dominate in Brazil: TakeNet is one of them<br />
  10. 10. Media Channel<br />Problem?<br />Content Provider<br />3<br /><ul><li>Today’s Carriers business model is primarily focused on selling voice and VAS services directly to retail customers
  11. 11. Current VAS offers are limited to one-to-one integrations among upstream players and carriers
  12. 12. Lack of scalability = loss of a valuable revenue opportunity </li></ul>Internet Portal<br />Brand<br />Government<br />Mobile Carrier<br />TELCO Platform<br />Corporate<br />Customers<br />Distribution Platform<br />Voice, SMS, MMS, Push and Billing<br />Developer<br />Upstream Players<br />VAS Platform<br />CRM, LBS, BI, Callcenter, Handset Identification, Handset Capabilities<br />
  13. 13. Solution:<br />Media Channel<br />A Two-Sided Business Model<br />Content Provider<br /><ul><li>Convergence between web and mobile becomes a reality
  14. 14. Carrier Platforms must be able to connect players to customers seamlessly, becoming a Integration hub for a rich ecosystem of upstream players
  15. 15. Carriers will give access to a broad range of assets that are directly relevant to upstream players
  16. 16. Revenues would be collected from both sides</li></ul>Internet Portal<br />Brand<br />Government<br />Mobile Carrier<br />TELCO Platform<br />Corporate<br />Customers<br />Distribution Platform<br />Voice, SMS, MMS, Push and Billing<br />Developer<br />Upstream Players<br />VAS Platform<br />CRM, LBS, BI, Callcenter, Handset Identification, Handset Capabilities<br />
  17. 17. TakeNet & 2-SidedBizModel<br />Media Channel<br />Content Provider<br />TakeNet solutions enable carriers to simplify and extend the use of their platform for third parties and participate in upstream revenue opportunities<br />Our technology solution creates “Sponsored Communications” opportunities by allowing upstream players to gain access to carrier customers<br />Together Tangram and Torpedão form the basis for our strategy<br />Internet Portal<br />Brand<br />Government<br />Torpedão<br />Mobile Carrier<br />TELCO Platform<br />Corporate<br />Tangram<br />Network Elements<br />Customers<br />Distribution Platform<br />Voice, SMS, MMS, Push and Billing<br />Developer<br />Upstream Players<br />VAS Platform<br />CRM, LBS, BI, Callcenter, Handset Identification, Handset Capabilities<br />
  18. 18. Tangram & Carriers<br />Media Channel<br />Content Provider<br />Our Carrier Grade Platform, Tangram, allows complete control over how third parties send and receive SMS, MMS, Pushes, etc.<br />Handles both the distribution and VAS Platform<br />Allows only client authorized services to access sensitive information<br />Internet Portal<br />Brand<br />Government<br />Torpedão<br />Mobile Carrier<br />TELCO Platform<br />Corporate<br />Tangram<br />Network Elements<br />Voice Gateway<br />Customers<br />SMS Gateway<br />Developer<br />Distribution<br /> Platform<br />MMS Gateway<br />Push Gateway<br />Subscriber & 3rd Party Profile Database<br />Management and Control Services<br />3rd Party Access Control<br />Charging Gateway<br />Policy Control<br />CRM Gateway<br />LBS Gateway<br />VAS Platform<br />Handset Id Gateway<br />Handset Capabilities<br />Business Intelligence<br />
  19. 19. Torpedão & Upstream Players<br />Media Channel<br />Content Provider<br />A community platform that creates & strengthens the relationship between upstream players and their constituents through mobile phones<br />Torpedão allows upstream players to add mobile capabilities to their existing communities establishing new communication channels with the subscriber<br />Internet Portal<br />Brand<br />Government<br />Torpedão<br />Mobile Carrier<br />TELCO Platform<br />Corporate<br />Tangram<br />Network Elements<br />Downloads<br />Distribution Platform<br />Voice, SMS, MMS, Push and Billing<br />News and Alerts<br />Customers<br />Developer<br />Chat<br />Mobile Blog<br />Voting and Quiz<br />3rd Party Portal<br />Ad Server<br />Premium SMS<br />VAS Platform<br />CRM, LBS, BI, Callcenter, Handset Identification, Handset Capabilities<br />Bulk<br />Collect SMS<br />Torpedão SDK<br />3rd Party App<br />
  20. 20. Case Sample: Collect SMS<br />Media Channel<br />Content Provider<br /><ul><li>Collect SMS enables communication when the sender doesn’t have credit
  21. 21. It’s the opening act for Sponsored SMS which allows a client to receive messages for free if they agree to read an advertisement
  22. 22. The perfect way for companies and brands to reach their costumers through advanced segmentation</li></ul>Internet Portal<br />Brand<br />Government<br />Torpedão<br />Mobile Carrier<br />TELCO Platform<br />Corporate<br />Tangram<br />Network Elements<br />Downloads<br />Distribution Platform<br />Voice, SMS, MMS, Push and Billing<br />News and Alerts<br />Customers<br />Developer<br />Chat<br />Mobile Blog<br />Voting and Quiz<br />3rd Party Portal<br />Ad Server<br />Premium SMS<br />VAS Platform<br />CRM, LBS, BI, Callcenter, Handset Identification, Handset Capabilities<br />Bulk<br />Collect SMSTM<br />Torpedão SDK<br />3rd Party App<br />
  23. 23. Partner Opportunities<br />To fully capitalize on the opportunity, <br />TakeNet is looking for partnerships in the <br />following areas of interest:<br />Platforms<br />Data Mining & Analytics<br />Voice Applications<br />Ad Platform<br />Third Party Applications<br />Device Optimization<br />Sérgio Cruz Passos <br />e-mail: sergio@takenet.com.br<br />M +55 31 9119 4386 W +55 31 3349 6201<br />

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