In Store English

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Visual In-Store AUDIT presentation

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In Store English

  1. 1. Visual Audit Planning Strategy Executium Premium
  2. 2. AESTHETIC Project THECNIC Project Advertise Agency Architects / Ingeniers Visual PROJECT Project Marketing COMMERCIAL Project Retailer TACTICAL Project Visual IN STORE SERVICES 1º phase : Visual Audit 2º phase : Planning Strategy 3º phase : Execution Premium
  3. 3. Visual It helps to value the Visual In Store with quot; TECHNICAL OBJECTIVITY quot; eliminating all quot; AESTHETIC SUBJECTIVITY quot;. VISUAL AUDIT ETHICAL PRINCIPLE
  4. 4. Visual … “ ORGANIZE and RATIONALIZE “ all of the visual in store elements that are visible to the customer . VISUAL AUDIT OBJECTIVE
  5. 5. Visual helps to make DECISIONS on INVESTMENT and MANAGEMENT about Visual resources ... per STORE ( global check ) . per SECTION ( zoom check ) . per CAMPAIGN ( custom check ) . VISUAL AUDIT TOOL ( 3 checking options )
  6. 6. Visual ALLOWS ... Comparison “ Visual Status “ between stores from the same banner . Analyze “ Strong and Weak points“ regarding competitors . Identifying “ Visual Divergences “ with benchmark stores . VISUAL AUDIT APPLICATIONS
  7. 7. Visual ESTABLISHED parameters TIME SPACE BEFORE the purchase > < WELCOME zone DURING the purchase > < DECISION zone AFTER the purchase > < CHECKOUT zone CHANNEL MESSAGE TYPE In Store visual elements Permanent = PHYSICAL STORE ( communication ) In Change = MERCHANDISE Periodic = PROMOTION VISUAL AUDIT METHODOLOGY
  8. 8. Visual CHECKING... until 500 points In Store. A / PHYSICAL STORE M / SALES comm. P / PROMOTION A100 P 100 M 100 Architecture Offering Fixturing P 200 A 200 M 200 Colection Enviroment Signage M 300 P 300 A 300 Information Campaign Installations VISUAL AUDIT CHECK POINTS
  9. 9. Visual Allows for the obtainment of a HISTOGRAM “ VISUAL GRAFIC PROFILE “ where the VISUAL REALITY of the STORE it’s reflected VISUAL AUDIT BASIC HISTOGRAM store 1
  10. 10. Visual Allows to COMPARE the profiles of the audit Stores . Identifying differences about managing Visual In Store. store 1 VISUAL AUDIT store 2 Comparative store 3 HISTOGRAM
  11. 11. It show Visual the DIAGNOSTIC with Audit Visual report . PHYSICAL STORE SALES comm. PROMOTION BEFORE Abcdef ghi jkmn Abcdef ghi jkmn Abcdef ghi jkmn Opqr stu vxyz Opqr stu vxyz Opqr stu vxyz of the Bcdr tfg hjklmou Bcdr tfg hjklmou Bcdr tfg hjklmou PURCHASE DURING Abcdef ghi jkmn Abcdef ghi jkmn Abcdef ghi jkmn Opqr stu vxyz Opqr stu vxyz Opqr stu vxyz of the Bcdr tfg hjklmou Bcdr tfg hjklmou Bcdr tfg hjklmou PURCHASE AFTER Abcdef ghi jkmn Abcdef ghi jkmn Abcdef ghi jkmn VISUAL AUDIT Opqr stu vxyz Opqr stu vxyz Opqr stu vxyz of the Bcdr tfg hjklmou Bcdr tfg hjklmou Bcdr tfg hjklmou ANALYSIS PURCHASE
  12. 12. Allows to PRIORIZE Visual the ACTIONS of the VISUAL TACTICAL Project PHYSICAL STORE SALES comm. PROMOTION BEFORE Abcdef ghi jkmn Abcdef ghi jkmn Abcdef ghi jkmn Opqr stu vxyz Opqr stu vxyz Opqr stu vxyz of the Bcdr tfg hjklmou Bcdr tfg hjklmou Bcdr tfg hjklmou PURCHASE DURING Abcdef ghi jkmn Abcdef ghi jkmn Abcdef ghi jkmn Opqr stu vxyz Opqr stu vxyz Opqr stu vxyz of the Bcdr tfg hjklmou Bcdr tfg hjklmou Bcdr tfg hjklmou PURCHASE AFTER Abcdef ghi jkmn Abcdef ghi jkmn Abcdef ghi jkmn VISUAL AUDIT Opqr stu vxyz Opqr stu vxyz Opqr stu vxyz of the Bcdr tfg hjklmou Bcdr tfg hjklmou Bcdr tfg hjklmou TACTICAL Project PURCHASE
  13. 13. Visual action plan objectives ALIGNMENT of the VISUAL IN STORE plan and the MARKETING strategy. COHERENCE between IN STORE / EXTERNAL Communication actions COORDINATING actions between MARKETING ( vs ) OPERATIONS. RATIONALIZING COST and INCREASING IMPACT VALUE. VISUAL AUDIT APORTATIONS IMPLEMENTING suitable VISUAL SOLUTION per FORMAT.
  14. 14. Visual It determines the VISUAL PROFILE resultant of VISUAL ACTIONS PLAN store 1 VISUAL AUDIT store 2 Estimated store 3 Comparative HISTOGRAM ESTIMATED
  15. 15. Visual ACTION PLAN CONTROL store 1 VISUAL AUDIT store 2 GARANTIZE store 3 EXECUTION PREMIUM ESTIMATED REALIZED

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