1.
Faster, Cheaper, Better
emmet labs David Verba
david@adaptivepath.com

2.
SUBJECT TO CHANGE
creating great products and services for an uncertain world
Short, but powerful. Easy to read,
yet profound. I’ve been searching
for just this book: the one perfect
book that summarizes the essence
of modern product design. This is
it... I will use it in my courses for
MBA students. You should use it
for, well, for everyone.”
— Don Norman,
author Design of Everyday Things

3.
Fast Cheap
Good
3

4.
Fast Cheap
Good
4

5.
Fast Cheap
Good
5

6.
8 years ago
6

7.
2 years ago
7

8.
two geeks
13

9.
9

10.
Beyond Usability 2.0 10

11.
Beyond Usability 2.0 11

12.
Beyond Usability 2.0 12

13.
“We can’t keep up with them....”
13

14.
What makes this possible now?
14

15.
stability
15

16.
APIs
Beyond Usability 2.0 16

17.
Beyond Usability 2.0 17

18.
Beyond Usability 2.0 18

19.
Beyond Usability 2.0 19

20.
Beyond Usability 2.0 20

21.
frameworks
Beyond Usability 2.0 21

22.
Beyond Usability 2.0 22

23.
23

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new things

25.
silverlight & air
Beyond Usability 2.0 25

26.
scaling costs are getting
cheaper
costs
28

27.
Beyond Usability 2.0 29

28.
Agile Manifesto
Individuals and interactions over processes and tools
Working software over comprehensive documentation
Customer collaboration over contract negotiation
Responding to change over following a plan
That is, while there is value in the items on
the right, we value the items on the left more.

29.
What remains hard?
31

30.
Beyond Usability 2.0 32

31.
collaboration

32.
agile vs. ucd

33.
Designan activity ‘D’)
Design as (Capital

34.
configuration management

35.
What does that leave us with?
37

36.
financial risk

37.
Beyond Usability 2.0 39

38.
Beyond Usability 2.0 40

39.
below the radar

40.
What is being built?
42

41.
applications for two

42.
applications for pennies

43.
prototypes

44.
Who is building them?
46

45.
visual basic

46.
“blobbing”
www.allaboutolive.com.au
Beyond Usability 2.0 48

47.
Beyond Usability 2.0 49

48.
small teams
13

49.
side projects
13

50.
two geeks
13

51.
Faster, Cheaper, Better
emmet labs David Verba
david@adaptivepath.com