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Facebook and Brazil

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Facebook and Brazil

  1. 1. Facebook in Brazil<br />By: Joao Mattos<br />
  2. 2. Facebook<br />Largest social network in the world<br />Founded 2004<br />+1,200 employees<br />More than 400 million active users<br />About 70% are from outside the USA<br />70 translations<br />
  3. 3. Brazil <br />5th Largest country in the world (#1 in LA)<br />5th Internet users: 198,739,269<br />5th Language spoken online: Portuguese<br />
  4. 4. Facebook’s Challenges and Goals<br />Share and Connect<br />Dominate<br />Overcome Orkut in Brazil <br />Generate income <br />Gain more popularity in Brazil among business<br />Find partners <br />
  5. 5. Right track<br />
  6. 6.
  7. 7. Facebook in Brazil<br />Number of users on Facebook in Brazil: 4 093 080<br />Male users on Facebook in Brazil: 1 921 820 <br />Female users on Facebook in Brazil: 2 174 720<br />Online penetration in Brazil: 6.06 %<br />
  8. 8.
  9. 9. How to improve<br />What Brazilians love? - Find culture elements<br />Brazilian news<br />Teach<br />Reach businesses <br />Reach TV Media<br />Internet Sites<br />
  10. 10. Measure<br />Numbers<br />Increase of Language translation<br />Possible migration from Orkut to Facebook<br />

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