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Coldwell Banker Marketing Presentation

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Real Estate Marketing Presentation for Coldwell Banker Prospects

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Coldwell Banker Marketing Presentation

  1. 1. Promote the Coldwell Banker e-Marketing Advantage
  2. 2. Mr. & Mrs. Seller, while I will market your home using traditional methods, such as a yard sign , newspaper ads and holding open houses , in order to reach buyers in today’s market , we need to concentrate our efforts where the buyers are shopping for properties…
  3. 3. The Buyers of Today <ul><li>Drive around looking for signs </li></ul><ul><li>Read newspaper ads </li></ul><ul><li>Attend Open Houses </li></ul><ul><li>Call for information </li></ul><ul><li>Use Buyer’s Guides </li></ul><ul><li>Search on the Internet </li></ul><ul><li>Look for Multiple Photos and Expanded copy </li></ul><ul><li>Request information via E-Mail </li></ul>Don’t… Do….
  4. 4. Why we focus on the Internet <ul><li>74% of home buyers use the Internet to search for a home--more than any other media </li></ul><ul><li>The internet allows better marketing of a property to a larger, TRACKABLE audience </li></ul>
  5. 5. Search Engine Advertising <ul><li>$5 Million spent to advertise on Search Engines </li></ul><ul><li>Includes 56,000 search terms </li></ul><ul><li>Shows as Sponsored Results </li></ul>
  6. 6. Search Engine Advertising
  7. 7. 2006 Internet Advertising
  8. 8. Web sites and cable TV Exclusive Sponsor!
  9. 9. Regional Banner Advertising on Realtor.com
  10. 10. More Internet Advertising <ul><li>Banner ads on Yahoo.com </li></ul><ul><li>Banner ads and marketing on msn.com </li></ul><ul><li>Special advertising during April for Open House month </li></ul>
  11. 12. Mr. & Mrs. Seller, because of strong advertising on the Internet, more buyers visit the web sites where I display your home.
  12. 13. Display on 3 major web sites
  13. 14. Buyers have a more positive experience because we include multiple photos and detailed descriptions on our listings, and offer a variety of research tools for the internet shopper.
  14. 15. ColdwellBankerOnline.com <ul><li>337,875 site visits in February, 2006 </li></ul><ul><li>3,615,300 page visits in February, 2006 </li></ul>
  15. 16. ColdwellBankerOnline.com <ul><li>Multiple photos and captions for each property </li></ul><ul><li>Expanded marketing copy </li></ul><ul><li>Virtual tours and floor plans </li></ul><ul><li>Open House tours with schedules, maps and driving directions </li></ul>
  16. 17. Additional Buyers’ Tools <ul><li>Community Information/ demographics </li></ul><ul><li>School Information </li></ul><ul><li>Online showing request </li></ul><ul><li>Preferred Customer Accounts </li></ul><ul><li>Automatic E-mail notification </li></ul>
  17. 18. ColdwellBanker.com <ul><li>2,284,949 site visits in February, 2006 </li></ul><ul><li>33,695,719 page visits in February, 2006 </li></ul>
  18. 19. ColdwellBanker.com <ul><li>Industry’s leading company web site </li></ul><ul><li>Nationally Advertised on television </li></ul><ul><li>Unlimited photos on each property </li></ul><ul><li>Enhanced listing information on each property </li></ul><ul><li>Document placement </li></ul><ul><li>Online showing request </li></ul><ul><li>Personalized accounts with notes </li></ul><ul><li>Link to agent, neighborhood, financing </li></ul>
  19. 21. Visitor Learning Center <ul><li>Tools for Buyers, Sellers and Homeowners </li></ul><ul><li>Library of Articles </li></ul><ul><li>Neighborhood Information </li></ul><ul><li>Home Comparison Index </li></ul><ul><li>Glossary of Terms </li></ul>
  20. 22. Realtor.com <ul><li>Over 10.9 million property views in Jan., 2006 </li></ul><ul><li>1,264,442 Featured Home views, same month </li></ul><ul><li>5,877,817 Companion Ad views in Jan., 2006 </li></ul>
  21. 23. Realtor.com-Featured Homes <ul><li>Exclusive position on search response </li></ul><ul><li>Viewed first over all properties in a community </li></ul><ul><li>Seen 20 times more than other properties </li></ul>
  22. 24. Realtor.com- Enhanced Showcase Feature <ul><li>Showcase banner on all listings </li></ul><ul><li>Featured Company </li></ul><ul><li>Every listing Prominent Placement </li></ul>
  23. 25. <ul><li>6 Photos on every listing </li></ul><ul><li>Headline Option on every listing </li></ul><ul><li>Moving banner over text </li></ul><ul><li>Enhanced text on each listing </li></ul>Direct agent and office link
  24. 26. Rapid Response Program <ul><li>Converts online inquiries to phone message </li></ul><ul><li>Calls the agent in under one minute—virtually real time </li></ul><ul><li>Enables us to respond immediately and sell properties faster </li></ul>
  25. 27. Mr. & Mrs. Seller, I will keep you informed at all times!
  26. 28. Traffic from Local Site
  27. 29. Traffic from National Site
  28. 30. Traffic from Realtor.com

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