Social Media Presentation

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Social Media Presentation

  1. 1. Social Media <ul><li>A presentation by Leanne Allbrook </li></ul>May 20th, 2009
  2. 2. “ Social media is a shift in how people discover, read and share news, information and content.” <ul><li>- www.wikepedia.com , May 2009 </li></ul>May 20th, 2009 Technology Sociology
  3. 3. An Overview of Social Media Elements May 20th, 2009
  4. 4. Implementing a Social Media Strategy May 20th, 2009 <ul><li>Step 1: Planning </li></ul><ul><li>Who do we want to reach? </li></ul><ul><li>What are the objectives? </li></ul><ul><li>How will we measure the results? </li></ul><ul><li>How will social media be connected with/integrated into digital strategy as a whole? </li></ul><ul><li>Step 2: Deciding where to focus attention </li></ul><ul><li>Which social media platforms will we focus on? </li></ul>
  5. 5. Facebook May 20th, 2009
  6. 6. Twitter May 20th, 2009
  7. 7. Flickr <ul><li>Groups and communities created around photos and videos depicting a common interest. </li></ul>May 20th, 2009 The web is a visual medium that shows life…
  8. 8. <ul><li>Examples: </li></ul><ul><li>http://ichnstudentcommunity.ning.com </li></ul><ul><li>http://accessprogram.ning.com </li></ul><ul><li>http: //becaschileichn . ning .com </li></ul><ul><li>http://connect.state.gov </li></ul><ul><li>http://www.govloop.com/ </li></ul>May 20th, 2009 - Karen Huffman “Computers in Libraries 2009”
  9. 9. Some Conclusions <ul><li>Interactive social media will inevitably continue to expand and is fundamental for the future of public relations. </li></ul><ul><li>Social media can and most often should be used to support more traditional publication methods. </li></ul><ul><li>Plays a major role in internet trafficking. </li></ul><ul><li>Unique, high-quality content (information) is key. </li></ul><ul><li>The only constant is change…. </li></ul><ul><li>and well, the sky is the limit! </li></ul>May 20th, 2009

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